{"id":43408,"date":"2020-09-18T10:48:10","date_gmt":"2020-09-18T10:48:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hausse-des-ventes-pour-torfs-depuis-la-faillite-de-brantano-2\/"},"modified":"2020-09-18T10:48:10","modified_gmt":"2020-09-18T10:48:10","slug":"hausse-des-ventes-pour-torfs-depuis-la-faillite-de-brantano-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hausse-des-ventes-pour-torfs-depuis-la-faillite-de-brantano-2\/","title":{"rendered":"Hausse des ventes pour Torfs depuis la faillite de Brantano"},"content":{"rendered":"<p><span style=\"background-color:white\">La faillite de\u00a0<strong>Brantano<\/strong>\u00a0a provoqu\u00e9 une augmentation consid\u00e9rable du chiffre d\u2019affaires de son concurrent\u00a0<strong>Torfs<\/strong>\u00a0: m\u00eame lors de la grande vente en liquidation de la\u00a0filiale de <strong>FNG<\/strong>, les ventes des magasins avaient doubl\u00e9 et celles pass\u00e9es en ligne avaient m\u00eame tripl\u00e9.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">\u00ab\u2009H\u00e9ros local\u2009solide\u00bb<\/span><\/h2>\n<p><span style=\"background-color:white\">C\u2019est ce qu\u2019a d\u00e9clar\u00e9 la directrice marketing, Lise Conix, lors de la deuxi\u00e8me journ\u00e9e des RetailDetail Days. Elle ajoute que le consommateur est aussi devenu extr\u00eamement impr\u00e9visible\u00a0: avec la canicule, les ventes sont imm\u00e9diatement retomb\u00e9es au point mort. \u00ab\u2009Nous constatons que le comportement d\u2019achat des consommateurs est marqu\u00e9 par une certaine schizophr\u00e9nie. D\u2019une part, nous constatons que le mouvement \u201cacheter local\u201d a fortement gagn\u00e9 en popularit\u00e9 depuis de d\u00e9but de la pand\u00e9mie, mais d\u2019autre part, les achats en ligne ont augment\u00e9 de mani\u00e8re consid\u00e9rable. Nous pensons qu\u2019un r\u00e9el changement s\u2019est op\u00e9r\u00e9 dans l\u2019esprit des consommateurs. Ils sont pr\u00eats \u00e0 soutenir les entreprises belges. Dans chaque secteur, il y a de la place pour des h\u00e9ros locaux solides.\u2009\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">C\u2019est \u00e9galement ce que Torfs souhaite devenir\u00a0: la cha\u00eene ne voit aucune opportunit\u00e9 \u00e0 l\u2019\u00e9tranger et n\u2019investit plus dans sa boutique en ligne n\u00e9erlandaise, mais se concentre plus que jamais sur la Belgique \u2014 y compris la Wallonie. \u00ab\u2009Nous ne disposons pas des \u00e9conomies d\u2019\u00e9chelle des grands groupes internationaux, mais notre connaissance du client local et notre passion pour ce dernier nous offrent une longueur d\u2019avance.\u2009\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Mme\u00a0Conix pense qu\u2019une telle strat\u00e9gie locale peut fonctionner si les entreprises sont pr\u00eates \u00e0 travailler avec des partenaires qui s\u2019int\u00e8grent dans leur \u00e9cosyst\u00e8me. C\u2019est, selon la directrice, une forme\u00a0\u00ab\u2009d\u2019auto-stop\u2009\u00bb avec des entreprises partenaires. La nouvelle plateforme web de Torfs en est un exemple\u00a0: au lieu de tout d\u00e9velopper lui-m\u00eame, le d\u00e9taillant s\u2019est associ\u00e9 \u00e0 Salesforce. \u00ab\u2009Nous avons combl\u00e9 notre retard\u00a0: gr\u00e2ce \u00e0 cette plateforme plus importante, nous d\u00e9couvrons directement les nouvelles avanc\u00e9es, comme le shopping par commande vocal.\u2009\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Torfs s\u2019associe \u00e9galement \u00e0 d\u2019autres d\u00e9taillants dans le cadre d\u2019une nouvelle initiative\u00a0: le premier week-end de novembre deviendra le \u00ab\u2009Bel Friday\u2009\u00bb, un sympathique \u00e9quivalent local au Black Friday.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La faillite de\u00a0Brantano\u00a0a provoqu\u00e9 une augmentation consid\u00e9rable du chiffre d\u2019affaires de son concurrent\u00a0Torfs\u00a0: m\u00eame lors de la grande vente en liquidation de la\u00a0filiale de FNG, les ventes des magasins avaient doubl\u00e9 et celles pass\u00e9es en ligne avaient m\u00eame tripl\u00e9. \u00a0 \u00ab\u2009H\u00e9ros local\u2009solide\u00bb C\u2019est ce qu\u2019a d\u00e9clar\u00e9 la directrice marketing, Lise Conix, lors de la deuxi\u00e8me [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hausse des ventes 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