{"id":43463,"date":"2020-09-23T08:48:27","date_gmt":"2020-09-23T08:48:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-cinquieme-jumbo-belge-souvre-avec-rayon-hema-et-caisse-automatique-2\/"},"modified":"2020-09-23T08:48:27","modified_gmt":"2020-09-23T08:48:27","slug":"le-cinquieme-jumbo-belge-souvre-avec-rayon-hema-et-caisse-automatique-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-cinquieme-jumbo-belge-souvre-avec-rayon-hema-et-caisse-automatique-2\/","title":{"rendered":"Le cinqui\u00e8me Jumbo belge s\u2019ouvre avec rayon Hema et selfscanning"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Jumbo<\/strong>\u00a0a inaugur\u00e9 son cinqui\u00e8me magasin belge \u00e0 Deurne. Le retailer en a profit\u00e9 pour d\u00e9voiler deux primeurs\u00a0: le nouveau supermarch\u00e9 de quartier h\u00e9berge le premier rayon\u00a0<strong>Hema<\/strong> de Belgique, et est \u00e9galement le premier Jumbo du pays \u00e0 proposer du selfscanning.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Valeur ajout\u00e9e pour le client<\/span><\/h2>\n<p><span style=\"background-color:white\">Avec une surface de vente de quelque 1200\u00a0m\u00b2, le cinqui\u00e8me Jumbo en Belgique est beaucoup plus petit que ses pr\u00e9d\u00e9cesseurs. Et cela a contraint le retailer n\u00e9erlandais \u00e0 faire des choix. Il n\u2019y aura donc pas de stand de sushis dans ce magasin, mais une caisse selfscanning pour fluidifier le passage aux caisses. Les acheteurs pourront scanner leurs courses avec un scanner \u00e0 main ou scanner leurs achats \u00e0 l\u2019unit\u00e9 d\u2019autoscannage.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">La nouveaut\u00e9 la plus notable est cependant le rayon Hema de cinq m\u00e8tres de large. Dans les plus grands magasins, ces rayons peuvent atteindre dix m\u00e8tres. Avec son catalogue de produits non-food essentiel, Hema est le compl\u00e9ment id\u00e9al de l\u2019assortiment de produits alimentaires de Jumbo, explique le directeur Peter Isaac\u00a0: \u00ab\u2009C\u2019est une plus-value pour nos clients. Nous n\u2019avons pas un \u00e9norme assortiment non-food et Hema est une marque belle et solide. Nous voyons ce rayon comme un enrichissement pour notre client. L\u2019une de nos Sept Garanties est de proposer l\u2019assortiment le meilleur et le plus large, et ce rayon y contribue\u2009\u00bb.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Deux marques fortes<\/span><\/h2>\n<p><span style=\"background-color:white\">\u00ab\u2009La strat\u00e9gie de Jumbo s\u2019intitule \u201ctout pour le client\u201d, et la pr\u00e9sence de Hema permet d\u2019aller encore plus loin que ce \u201ctout\u201d\u2009\u00bb, ajoute Carla Velghe, directrice de Hema. \u00ab\u2009Deux marques n\u00e9erlandaises fortes ensemble\u00a0: le succ\u00e8s ne peut qu\u2019\u00eatre au rendez-vous. Et \u00e0 Deurne, vous ne trouverez aucun Hema dans un rayon de cinq kilom\u00e8tres.\u2009\u00bb Tous les nouveaux magasins Jumbo en Belgique proposeront d\u00e9sormais un rayon Hema, et les magasins existants en seront en principe \u00e9quip\u00e9s plus tard cette ann\u00e9e. \u00ab\u2009Ce sera plus clair pour le client.\u2009\u00bb<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">La coop\u00e9ration entre les deux retailers va encore plus loin aux Pays-Bas, puisque Jumbo\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/jumbo-reprend-17-magasins-hema-aux-pays-bas-et-en-belgique\" target=\"_blank\" rel=\"noopener\">va y reprendre quinze magasins Hema<\/a>. Le groupe de supermarch\u00e9 va aussi racheter deux magasins Hema en Belgique, mais on ne sait pas encore o\u00f9\u00a0: \u00ab\u2009Nous \u00e9tudions diff\u00e9rentes options, vous en saurez plus bient\u00f4t\u2009\u00bb, explique Carla Velghe.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00c0 Deurne, Jumbo prend la place de l\u2019ancien supermarch\u00e9\u00a0<strong>Alvo<\/strong> Francken. Entre-temps, le retailer\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/jumbo-renforce-sa-position-%C3%A0-anvers-par-une-acquisition\" target=\"_blank\" rel=\"noopener\">a \u00e9galement rachet\u00e9 le magasin de Ranst<\/a>\u00a0: il rouvrira ses portes durant la seconde moiti\u00e9 du mois de novembre.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jumbo\u00a0a inaugur\u00e9 son cinqui\u00e8me magasin belge \u00e0 Deurne. Le retailer en a profit\u00e9 pour d\u00e9voiler deux primeurs\u00a0: le nouveau supermarch\u00e9 de quartier h\u00e9berge le premier rayon\u00a0Hema de Belgique, et est \u00e9galement le premier Jumbo du pays \u00e0 proposer du selfscanning. \u00a0 Valeur ajout\u00e9e pour le client Avec une surface de vente de quelque 1200\u00a0m\u00b2, le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le cinqui\u00e8me Jumbo belge s\u2019ouvre avec rayon Hema et selfscanning - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jumbo\u00a0a inaugur\u00e9 son cinqui\u00e8me magasin belge \u00e0 Deurne. 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