{"id":43483,"date":"2020-09-23T12:33:42","date_gmt":"2020-09-23T12:33:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/uncle-bens-devient-bens-original\/"},"modified":"2020-09-23T12:33:42","modified_gmt":"2020-09-23T12:33:42","slug":"uncle-bens-devient-bens-original","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/uncle-bens-devient-bens-original\/","title":{"rendered":"Uncle Ben\u2019s devient Ben\u2019s Original"},"content":{"rendered":"<p><span style=\"background-color:white\">D\u00e9sormais, on ne parlera plus du riz <strong>Uncle Ben\u2019s <\/strong>mais du riz\u00a0<strong>Ben\u2019s Original<\/strong>. Ce changement de nom intervient \u00e0 la suite des critiques \u00e9mises \u00e0 l\u2019encontre de l\u2019\u00e9g\u00e9rie de la marque dans le cadre du mouvement Black Lives Matter.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Connotation raciste<\/span><\/h2>\n<p><span style=\"background-color:white\">\u00ab\u2009Ces derni\u00e8res semaines, nous avons \u00e9cout\u00e9 des milliers de consommateurs, nos employ\u00e9s et d\u2019autres parties prenantes du monde entier. Nous comprenons les in\u00e9galit\u00e9s qui \u00e9taient associ\u00e9es au nom et au visage de la marque Uncle Ben\u2019s et, comme nous l\u2019avons annonc\u00e9 en juin, nous nous sommes engag\u00e9s \u00e0 changer\u2009\u00bb, a d\u00e9clar\u00e9 le propri\u00e9taire Mars dans un communiqu\u00e9 de presse.<\/span><\/p>\n<p><span style=\"background-color:white\">Tout comme d\u2019autres marques, Oncle Ben\u2019s a \u00e9t\u00e9\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/uncle-bens-change-de-look-pour-lutter-contre-le-racisme\" target=\"_blank\" rel=\"noopener\">sous le feu des critiques<\/a> en raison de son nom, qui remonte \u00e0 une p\u00e9riode d\u2019in\u00e9galit\u00e9 raciale aux \u00c9tats-Unis et aurait une connotation raciste. Le nom \u00ab\u2009Uncle\u2009\u00bb (oncle) \u00e9tait en effet utilis\u00e9 par les blancs au d\u00e9but du si\u00e8cle dernier pour s\u2019adresser aux hommes noirs, pour \u00e9viter de les appeler \u00ab\u2009Monsieur\u2009\u00bb.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Plus de visage<\/span><\/h2>\n<p><span style=\"background-color:white\">L\u2019image de l\u2019\u00ab\u2009Oncle Ben\u2009\u00bb sur l\u2019emballage est \u00e9galement controvers\u00e9e\u00a0: si son visage devait symboliser un riziculteur prosp\u00e8re du sud des \u00c9tats-Unis, il a \u00e9t\u00e9 inspir\u00e9 d\u2019un serveur du restaurant o\u00f9 est n\u00e9e la marque. En juin, la holding Mars avait par cons\u00e9quent annonc\u00e9 que la soci\u00e9t\u00e9 chercherait une alternative, en consultation avec les parties prenantes.<\/span><\/p>\n<p><span style=\"background-color:white\">Aujourd\u2019hui, l\u2019emballage n\u2019arborera plus de visage et la marque est rebaptis\u00e9e Ben&rsquo;s Original. Les nouveaux emballages se retrouveront dans les rayons des magasins en 2021. En outre, Ben\u2019s Original s\u2019engage dans une nouvelle mission, celle d\u2019\u00ab\u2009offrir \u00e0 chacun une place \u00e0 table\u2009\u00bb. Pour ce faire, elle s\u2019appuiera notamment sur des programmes destin\u00e9s aux communaut\u00e9s d\u00e9favoris\u00e9es. \u00c0 cet \u00e9gard, un premier partenariat a \u00e9t\u00e9 mis en place avec la National Urban League aux \u00c9tats-Unis, pour soutenir les aspirants chefs noirs avec des bourses d\u2019\u00e9tudes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9sormais, on ne parlera plus du riz Uncle Ben\u2019s mais du riz\u00a0Ben\u2019s Original. Ce changement de nom intervient \u00e0 la suite des critiques \u00e9mises \u00e0 l\u2019encontre de l\u2019\u00e9g\u00e9rie de la marque dans le cadre du mouvement Black Lives Matter. \u00a0 Connotation raciste \u00ab\u2009Ces derni\u00e8res semaines, nous avons \u00e9cout\u00e9 des milliers de consommateurs, nos employ\u00e9s et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Uncle Ben\u2019s devient Ben\u2019s Original - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"D\u00e9sormais, on ne parlera plus du riz Uncle Ben\u2019s mais du riz\u00a0Ben\u2019s Original. 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