{"id":43487,"date":"2020-09-23T13:49:48","date_gmt":"2020-09-23T13:49:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/amazon-prime-day-le-13-octobre\/"},"modified":"2020-09-23T13:49:48","modified_gmt":"2020-09-23T13:49:48","slug":"amazon-prime-day-le-13-octobre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-prime-day-le-13-octobre\/","title":{"rendered":"Amazon Prime Day, commence-t-il le 13 octobre\u2009?"},"content":{"rendered":"<p><span style=\"background-color:white\">Prime Day, le festival annuel des bonnes affaires d\u2019<strong>Amazon<\/strong>, pourrait commencer le 13 octobre cette ann\u00e9e. On a longtemps craint que la crise sanitaire ait raison de cet \u00e9v\u00e9nement de deux jours, mais il semble \u00e0 pr\u00e9sent qu\u2019une date a \u00e9t\u00e9 fix\u00e9e.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Jours de cong\u00e9 annul\u00e9s<\/span><\/h2>\n<p><span style=\"background-color:white\">Les magasiniers d\u2019Amazon qui avaient demand\u00e9 un cong\u00e9 le 13 octobre et les jours suivants \u2013 jusqu\u2019au 20 octobre inclus \u2013\u00a0<a href=\"https:\/\/www.cnet.com\/news\/amazons-prime-day-2020-will-start-on-oct-13\/\" target=\"_blank\" rel=\"noopener\">ont \u00e9t\u00e9 subitement rappel\u00e9s<\/a>, a d\u00e9couvert CNET. Un \u00e9v\u00e9nement important devrait donc avoir lieu \u00e0 ces dates sur la plateforme de vente au d\u00e9tail, et le site d\u2019information ne voit qu\u2019une hypoth\u00e8se cr\u00e9dible\u00a0: l\u2019Amazon Prime Day annuel.<\/span><\/p>\n<p><span style=\"background-color:white\">Le festival des bonnes affaires du retailer en ligne a normalement lieu en juillet, mais l\u2019\u00e9dition de cette ann\u00e9e avait \u00e9t\u00e9 diff\u00e9r\u00e9e \u00e0\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electronique\/amazon-reporte-le-prime-day-jusqu%E2%80%99%C3%A0-300-millions-de-pertes\" target=\"_blank\" rel=\"noopener\">une date ind\u00e9termin\u00e9e<\/a> en raison de la crise sanitaire. Le silence radio observ\u00e9 depuis par Amazon avait entre-temps suscit\u00e9 des doutes sur sa tenue. D\u2019autant qu\u2019Amazon avait d\u00e9j\u00e0 organis\u00e9\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/amazon-lance-ses-propres-soldes-d%C3%A9j%C3%A0-fin-juin\" target=\"_blank\" rel=\"noopener\">des soldes dans l\u2019habillement<\/a>\u00a0fin juin et qu\u2019un Prime Day avait \u00e9t\u00e9 organis\u00e9 exclusivement en Inde d\u00e9but ao\u00fbt.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">P\u00e9riode strat\u00e9gique<\/span><\/h2>\n<p><span style=\"background-color:white\">Une date aurait donc bien \u00e9t\u00e9 fix\u00e9e, bien que l\u2019information n\u2019ait pas encore \u00e9t\u00e9 confirm\u00e9e par Amazon. La soci\u00e9t\u00e9 s\u2019est born\u00e9e \u00e0 communiquer que le marathon des bonnes affaires aurait lieu au quatri\u00e8me trimestre cette ann\u00e9e. Pour les experts du retail, les\u00a0<a href=\"https:\/\/www.techradar.com\/amazon-prime-day\/prime-day-2020\" target=\"_blank\" rel=\"noopener\">dates r\u00e9v\u00e9l\u00e9es par CNET sont plausibles<\/a>\u00a0: le pire de la crise sanitaire est derri\u00e8re nous et la fin de l\u2019ann\u00e9e approche.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">L\u2019Amazon Prime Day pourrait ainsi \u00eatre un avant-go\u00fbt du Black Friday et du Cyber Monday pr\u00e9vus un peu plus tard, bien que de nombreux retailers am\u00e9ricains h\u00e9sitent \u00e0 y participer en p\u00e9riode de crise sanitaire. De plus, ce serait pour Amazon le bon moment de refaire parler d\u2019elle avec le lancement au d\u00e9but du mois\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/walmart-devient-le-rival-damazon-prime\" target=\"_blank\" rel=\"noopener\">du nouveau rival de Prime<\/a>,\u00a0<strong>Walmart+<\/strong>.<\/span><\/p>\n<p><span style=\"background-color:white\">On notera aussi que le Prime Day commencera cette fois un mardi. Les ann\u00e9es pr\u00e9c\u00e9dentes, l\u2019\u00e9v\u00e9nement en ligne commen\u00e7ait toujours un lundi et durait 48 heures. En revanche, les trois semaines restantes avant le d\u00e9but du Prime Day paraissent tr\u00e8s courtes pour mettre en place les deals et la publicit\u00e9 n\u00e9cessaires.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prime Day, le festival annuel des bonnes affaires d\u2019Amazon, pourrait commencer le 13 octobre cette ann\u00e9e. On a longtemps craint que la crise sanitaire ait raison de cet \u00e9v\u00e9nement de deux jours, mais il semble \u00e0 pr\u00e9sent qu\u2019une date a \u00e9t\u00e9 fix\u00e9e. \u00a0 Jours de cong\u00e9 annul\u00e9s Les magasiniers d\u2019Amazon qui avaient demand\u00e9 un cong\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Prime Day, commence-t-il le 13 octobre\u2009? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Prime Day, le festival annuel des bonnes affaires d\u2019Amazon, pourrait commencer le 13 octobre cette ann\u00e9e. 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