{"id":43510,"date":"2020-09-24T11:52:34","date_gmt":"2020-09-24T11:52:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/le-commerce-europeen-domine-par-les-places-de-marche-en-ligne\/"},"modified":"2020-09-24T11:52:34","modified_gmt":"2020-09-24T11:52:34","slug":"le-commerce-europeen-domine-par-les-places-de-marche-en-ligne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-commerce-europeen-domine-par-les-places-de-marche-en-ligne\/","title":{"rendered":"L\u2019e-commerce europ\u00e9en domin\u00e9 par les places de march\u00e9 en ligne"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Amazon\u00a0<\/strong>d\u00e9tient d\u00e9j\u00e0 un quart du march\u00e9 du commerce \u00e9lectronique en Europe. Il n\u2019est donc pas surprenant que les plateformes dominent le march\u00e9\u00a0: d\u2019ici 2025, les marketplaces repr\u00e9senteront 65\u00a0% des ventes en ligne frontali\u00e8res en Europe.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">60\u00a0% de marketplaces<\/span><\/h2>\n<p><span style=\"background-color:white\">Si l\u2019on exclut les voyages, le march\u00e9 total du commerce \u00e9lectronique cross-border (transfrontalier) en Europe a repr\u00e9sent\u00e9 un chiffre d\u2019affaires de 143 milliards d\u2019euros l\u2019ann\u00e9e derni\u00e8re. Toutefois, un type de vendeur en ligne semble y occuper une place toujours plus grande\u00a0: pas moins de 84 milliards d\u2019euros, soit 59\u00a0%, proviennent des places de march\u00e9 \u00e9lectroniques.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Et ce, gr\u00e2ce \u00e0 Amazon, il faut bien l\u2019avouer\u00a0: le g\u00e9ant am\u00e9ricain enregistre un chiffre d\u2019affaires de 32 milliards d\u2019euros en Europe et d\u00e9tient autrement dit pr\u00e8s d\u2019un quart du march\u00e9, une augmentation de 18,5\u00a0% par rapport \u00e0 2018. La deuxi\u00e8me place est occup\u00e9e par l\u2019am\u00e9ricain\u00a0<strong>Ebay\u00a0<\/strong>avec 17 milliards d\u2019euros de chiffre d\u2019affaires, tandis que la m\u00e9daille de bronze revient au chinois\u00a0<strong>Alibaba<\/strong>.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">La part de march\u00e9 des plateformes en ligne s\u2019\u00e9l\u00e8vera m\u00eame jusqu\u2019\u00e0 65\u00a0% en 2025. Amazon reste le leader dans le secteur gr\u00e2ce \u00e0 un chiffre d\u2019affaires europ\u00e9en attendu de 50 milliards d\u2019euros. \u00c0 noter \u00e9galement, l\u2019augmentation croissance des ventes de consommateur \u00e0 consommateur\u00a0: ce type de transaction repr\u00e9sentera la moiti\u00e9 des ventes totales, peut-on apprendre dans une une \u00e9tude men\u00e9e par la plateforme de recherches et d\u2019information CBCommerce.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Le seconde main d\u00e9passera la mode rapide<\/span><\/h2>\n<p><span style=\"background-color:white\">La part des biens d\u2019occasion continue de cro\u00eetre fortement\u00a0: aujourd\u2019hui, 41\u00a0% des plus grandes marketplaces vendent ce type de produits, <strong>Vinted<\/strong> \u00e9tant le leader du march\u00e9. Cependant, CBCommerce estime que d\u2019ici 2025, les ventes d\u2019articles de seconde main seront 1,5 fois sup\u00e9rieures aux ventes de mode rapide et repr\u00e9senteront 13\u00a0% d\u2019une garde-robe moyenne. Les mill\u00e9niaux et la g\u00e9n\u00e9ration Z stimulent cette croissance, car les 18 \u00e0 37 ans ach\u00e8tent 2,5 fois plus de v\u00eatements de seconde main que les autres groupes d\u2019\u00e2ge.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Dans quelles proportions l\u2019e-commerce europ\u00e9en est-il encore vraiment europ\u00e9en\u2009? Les marketplaces europ\u00e9ennes repr\u00e9sentaient 11\u00a0% du march\u00e9 l\u2019ann\u00e9e derni\u00e8re, soit 17\u00a0% de plus qu\u2019un an auparavant. Les principaux acteurs sont Vinted,\u00a0<strong>G2A<\/strong>,\u00a0<strong>Farfetch\u00a0<\/strong>et\u00a0<strong>Zalando<\/strong>.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les dix plus grandes plateformes transfrontali\u00e8res en Europe sont les suivantes\u00a0:<\/span><\/p>\n<ol>\n<li><span style=\"background-color:white\">Amazon (\u00c9tats-Unis)<\/span><\/li>\n<li><span style=\"background-color:white\">eBay (\u00c9tats-Unis)<\/span><\/li>\n<li><span style=\"background-color:white\">AliExpress (Chine)<\/span><\/li>\n<li><span style=\"background-color:white\">Etsy (\u00c9tats-Unis)<\/span><\/li>\n<li><span style=\"background-color:white\">Discogs (\u00c9tats-Unis)<\/span><\/li>\n<li><span style=\"background-color:white\">Wish (\u00c9tats-Unis)<\/span><\/li>\n<li><span style=\"background-color:white\">Vinted (Lituanie)<\/span><\/li>\n<li><span style=\"background-color:white\">G2A (Pologne)<\/span><\/li>\n<li><span style=\"background-color:white\">Farfetch (Grande-Bretagne)<\/span><\/li>\n<li><span style=\"background-color:white\">Bandcamp (\u00c9tats-Unis)<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Amazon\u00a0d\u00e9tient d\u00e9j\u00e0 un quart du march\u00e9 du commerce \u00e9lectronique en Europe. Il n\u2019est donc pas surprenant que les plateformes dominent le march\u00e9\u00a0: d\u2019ici 2025, les marketplaces repr\u00e9senteront 65\u00a0% des ventes en ligne frontali\u00e8res en Europe. \u00a0 60\u00a0% de marketplaces Si l\u2019on exclut les voyages, le march\u00e9 total du commerce \u00e9lectronique cross-border (transfrontalier) en Europe a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019e-commerce europ\u00e9en domin\u00e9 par les places de march\u00e9 en ligne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon\u00a0d\u00e9tient d\u00e9j\u00e0 un quart du march\u00e9 du commerce \u00e9lectronique en Europe. 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