{"id":43520,"date":"2020-09-25T09:30:54","date_gmt":"2020-09-25T09:30:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/carrefour-relooke-sa-marque-propre\/"},"modified":"2020-09-25T09:30:54","modified_gmt":"2020-09-25T09:30:54","slug":"carrefour-relooke-sa-marque-propre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-relooke-sa-marque-propre\/","title":{"rendered":"Carrefour relooke sa marque propre"},"content":{"rendered":"

Lors du Salon de Fin d’Ann\u00e9e,\u00a0Carrefour\u00a0<\/strong>Belgique a d\u00e9voil\u00e9 le nouveau look de sa marque propre. De nouveaux emballages et de nouvelles sous-marques sont introduites pour rendre les produits plus faciles \u00e0 trouver et plus reconnaissables dans les rayons.<\/span><\/p>\n

<\/p>\n

\u00a0<\/p>\n

Croissance du bio et du v\u00e9g\u00e9tarien<\/span><\/h2>\n

Sur les nouveaux emballages, le nom de la marque Carrefour se fait discret au profit du logo Carrefour. Les emballages arborent r\u00e9solument les codes de couleur de leur cat\u00e9gorie : ainsi, le caf\u00e9 d\u00e9caf\u00e9in\u00e9 est bleu et le chocolat au lait est rouge. \u00ab\u00a0Nous avons d\u00e9velopp\u00e9 ces emballages en concertation avec nos consommateurs\u00a0\u00bb, d\u00e9clare la porte-parole Aur\u00e9lie Gerth. \u00ab\u00a0Ils nous ont confi\u00e9 que certains produits \u00e9taient difficiles \u00e0 d\u00e9nicher en raison du large \u00e9ventail de choix. En utilisant les codes couleur connus, les produits sont plus faciles \u00e0 trouver dans les rayons.\u00a0\u00bb
\n\u00a0<\/span><\/p>\n

Outre ces codes couleur, Carrefour ajoute \u00e9galement des sous-marques qui mettent en avant certaines caract\u00e9ristiques des produits. Il y en a cinq :
\n\u00a0<\/span><\/p>\n

– Classique : des produits simples et bons, de la qualit\u00e9 au quotidien<\/span><\/p>\n

– Extra : des produits gourmets pour s\u2019accorder chaque jour un petit plaisir<\/span><\/p>\n

– Original : la red\u00e9couverte du bon go\u00fbt<\/span><\/p>\n

– Sensation : de nouvelles exp\u00e9riences pour casser la routine<\/span><\/p>\n

– The Market : des produits frais de qualit\u00e9
\n\u00a0<\/span><\/p>\n

Lors du Salon de Fin d’Ann\u00e9e, express\u00e9ment organis\u00e9 dans le respect des r\u00e8gles sanitaires, le d\u00e9taillant a pr\u00e9sent\u00e9 1.100 produits Carrefour, dont 250 nouveaut\u00e9s, 350 \u00ab\u00a0bonnes affaires\u00a0\u00bb et 330 produits Carrefour Bio. Au total, l\u2019enseigne compte aujourd\u2019hui quelque 700 r\u00e9f\u00e9rences Bio : la nouveaut\u00e9 est une gamme d’aliments pour b\u00e9b\u00e9s. L’entreprise a \u00e9galement pr\u00e9sent\u00e9 trois nouveaux produits dans la Fili\u00e8re Qualit\u00e9 Carrefour : un brie belge, du fromage frais et du lait demi-\u00e9cr\u00e9m\u00e9. Elle compte actuellement 70 fili\u00e8res de qualit\u00e9, dont 35 belges.<\/span><\/p>\n

\u00a0<\/p>\n

La gamme Carrefour Veggie se d\u00e9veloppe rapidement : de 6 r\u00e9f\u00e9rences en 2019, elle en compte 24 aujourd’hui et passera \u00e0 32 d’ici \u00e0 la fin de l’ann\u00e9e. Au total, la cat\u00e9gorie veggie compte d\u00e9sormais 137 r\u00e9f\u00e9rences. La marque \u00ab Les Belges \u00bb, qui propose des gourmandises belges authentiques, se d\u00e9veloppe \u00e9galement et compte aujourd\u2019hui 21 r\u00e9f\u00e9rences. Ils sont \u00e9galement commercialis\u00e9s en France, en Espagne et en Italie.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Lors du Salon de Fin d’Ann\u00e9e,\u00a0Carrefour\u00a0Belgique a d\u00e9voil\u00e9 le nouveau look de sa marque propre. De nouveaux emballages et de nouvelles sous-marques sont introduites pour rendre les produits plus faciles \u00e0 trouver et plus reconnaissables dans les rayons. \u00a0 Croissance du bio et du v\u00e9g\u00e9tarien Sur les nouveaux emballages, le nom de la marque Carrefour […]<\/p>\n","protected":false},"author":1,"featured_media":43517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nCarrefour relooke sa marque propre - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Carrefour\u00a0Belgique a d\u00e9voil\u00e9 le nouveau look de sa marque propre, avec de nouveaux 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