{"id":43534,"date":"2020-09-25T12:00:26","date_gmt":"2020-09-25T12:00:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/voici-les-10-nomines-pour-le-prix-mercure-2020-2\/"},"modified":"2020-09-25T12:00:26","modified_gmt":"2020-09-25T12:00:26","slug":"voici-les-10-nomines-pour-le-prix-mercure-2020-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/voici-les-10-nomines-pour-le-prix-mercure-2020-2\/","title":{"rendered":"Voici les 10 nomin\u00e9s pour le Prix Mercure 2020"},"content":{"rendered":"

Qui a r\u00e9ussi \u00e0 faire face \u00e0 la crise sanitaire de mani\u00e8re cr\u00e9ative et flexible ?\u00a0Le 28 octobre, Comeos\u00a0<\/strong>d\u00e9cernera le prix Mercury 2020 au d\u00e9taillant\u00a0qui s\u2019est le mieux adapt\u00e9 \u00e0 la crise du Covid-19. Ces dix concepts \u00ab\u00a0corona-proof\u00a0\u00bb innovants ont d\u00e9j\u00e0 \u00e9t\u00e9 retenus.<\/span><\/p>\n

<\/p>\n

\u00a0<\/p>\n

Innovations en p\u00e9riode de coronavirus<\/span><\/h2>\n

Le 28 octobre, Comeos d\u00e9cernera une fois encore le prix annuel Mercure, qui r\u00e9compensera cette ann\u00e9e un commer\u00e7ant belge qui a su se r\u00e9inventer de fa\u00e7on exemplaire lors de la crise du coronavirus. Qui a fait preuve de l\u2019approche la plus cr\u00e9ative, flexible et dynamique pour surmonter les difficult\u00e9s ? Un jury professionnel compos\u00e9 d\u2019experts du commerce de d\u00e9tail, notamment Stefan Van Rompaey, r\u00e9dacteur de RetailDetail, et pr\u00e9sid\u00e9 par Gino Van Ossel, professeur \u00e0 Vlerick, a s\u00e9lectionn\u00e9 les dix candidats suivants :<\/span><\/p>\n

Le restaurant sp\u00e9cialis\u00e9 dans le spaghetti Bavet<\/strong>, qui a lanc\u00e9 pas moins de 13 initiatives pendant la crise. La cha\u00eene de restauration a par exemple lanc\u00e9 une boutique en ligne, le restaurant fant\u00f4me\u00a0Casper\u00a0<\/strong>avec des plats de Pascale Naessens<\/a>\u00a0et le service \u00ab\u00a0Bavet Camionet\u00a0\u00bb pour les livraisons.<\/span><\/p>\n

L’atelier de peinture\u00a0Colora<\/strong>, qui est pass\u00e9 de presque 100% de ventes en magasin \u00e0 des commandes avec livraison \u00e0 domicile. Presque tout le personnel a \u00e9t\u00e9 red\u00e9ploy\u00e9 sur les activit\u00e9s en ligne pendant le confinement. La soci\u00e9t\u00e9 proposait \u00e9galement des conseils sur les couleurs par chat, Whatsapp ou m\u00eame Facetime.<\/span><\/p>\n

Avec les retransmissions en direct de Studio Corona, l’agence de voyage\u00a0Connections\u00a0<\/strong>a presque r\u00e9ussi \u00e0 nous faire voyager, tandis que les groupes de services se chargeaient de d\u00e9fendre les int\u00e9r\u00eats des voyageurs. Avec Basecamp, Connections a accueilli 1700 invit\u00e9s dans une aventure de glamping unique, avec un programme de concerts, de d\u00e9tente et d’activit\u00e9s de plein air en petit comit\u00e9.<\/span>
\n\u00a0<\/p>\n

Pendant le confinement, Decathlon\u00a0<\/strong>a conclu des partenariats avec des d\u00e9taillants tels que Carrefour, Delhaize et Colruyt afin de pouvoir vendre ses articles de sport dans les magasins d’alimentation<\/a>. En outre, les employ\u00e9s de Decathlon ont \u00e9t\u00e9\u00a0pr\u00eater main forte dans les supermarch\u00e9s<\/a>\u00a0ou \u00e0 d\u2019autres d\u00e9taillants. La D\u00e9camobile a \u00e9galement\u00a0s\u00e9duit les clients<\/a>.<\/span>
\n\u00a0<\/p>\n

Le 24 avril, Digicommerce\u00a0<\/strong>a lanc\u00e9 le premier portail de commandes en ligne d\u00e9di\u00e9 au ramadan en Belgique, l\u2019option id\u00e9ale pour faire des achats pour le Ramadan dans le respect des normes sanitaires. Digicommerce a ainsi assur\u00e9 57.000 commandes aupr\u00e8s de 350 commer\u00e7ants. Une partie des b\u00e9n\u00e9fices a \u00e9t\u00e9 revers\u00e9e \u00e0 une association de lutte contre le Covid-19.<\/span>
\n\u00a0<\/p>\n

Foodmaker\u00a0<\/strong>a d\u00e9velopp\u00e9\u00a0un concept innovant et in\u00e9dit<\/a>, les Vedge Bags. Les bo\u00eetes \u00e0 repas sains offraient aux consommateurs des repas riches en l\u00e9gumes, tandis que la formule \u00ab\u00a0Back On Track \u00bb luttait contre les corona-kilos. Le programme de remise en forme sera d\u00e9velopp\u00e9 dans une application mobile avec des conseils nutritionnels personnels et des livraisons.<\/span><\/p>\n

La cha\u00eene de parfumeries\u00a0Ici Paris XL<\/strong>\u00a0a d\u00e9velopp\u00e9 le service \u00ab\u00a0Go-In store\u00a0\u00bb,\u00a0des conseils en ligne et en direct du magasin<\/a>, et a introduit sur son site web des \u00ab\u00a0chats beaut\u00e9 en direct \u00bb avec les conseill\u00e8res beaut\u00e9 du d\u00e9taillant. Des articles, des tutoriels, des quiz et des outils de recherche en ligne ont r\u00e9guli\u00e8rement \u00e9t\u00e9 publi\u00e9s afin d\u2019offrir aux clients un service optimal.<\/p>\n

Pendant le confinement, les magasins\u00a0Ikea\u00a0<\/strong>ont \u00e9t\u00e9 rapidement transform\u00e9s en centres de distribution locaux pour le service \u00ab\u00a0click & deliver from store\u00a0\u00bb. L\u2019enseigne a \u00e9galement cr\u00e9e un outil en ligne permettant aux clients de programmer une conversation vid\u00e9o avec un sp\u00e9cialiste de la d\u00e9coration int\u00e9rieure et un\u00a0parking de collecte sans contact<\/a>\u00a0(Click&Collect) a \u00e9t\u00e9 mis en place pour une reprise progressive.<\/span><\/p>\n

Chez la librairie\u00a0Filigranes<\/strong>, le coronavirus a acc\u00e9l\u00e9r\u00e9 la transformation num\u00e9rique. Un r\u00e9seau de livraisons \u00e0 domicile Urbik a \u00e9t\u00e9 cr\u00e9\u00e9 et, gr\u00e2ce aux r\u00e9seaux sociaux, Filigranes a maintenu au quotidien une communication vid\u00e9o positive, joyeuse, voire surr\u00e9aliste avec les clients. En pleine p\u00e9riode de coronavirus, le \u00ab\u00a0Prix Filigranes\u00a0\u00bb a \u00e9galement \u00e9t\u00e9 inaugur\u00e9 : un prix pour l’auteur francophone le plus accessible et le plus qualitatif.<\/span><\/p>\n

Pendant la crise, la cha\u00eene de pr\u00eat-\u00e0-porter\u00a0Tape \u00e0 l’\u0153il<\/strong>\u00a0a op\u00e9r\u00e9 une transition vers un r\u00e9cit omnicanal, num\u00e9rique et sociale. Avec le service \u00ab\u00a0One to one shopping\u00a0\u00bb sur le site web, les clients sont imm\u00e9diatement mis en contact avec des conseillers de mode, tandis que le \u00ab\u00a0Live party shopping\u00a0\u00bb pr\u00e9sente en ligne les nouveaux produits et les derni\u00e8res tendances.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Qui a r\u00e9ussi \u00e0 faire face \u00e0 la crise sanitaire de mani\u00e8re cr\u00e9ative et flexible ?\u00a0Le 28 octobre, Comeos\u00a0d\u00e9cernera le prix Mercury 2020 au d\u00e9taillant\u00a0qui s\u2019est le mieux adapt\u00e9 \u00e0 la crise du Covid-19. Ces dix concepts \u00ab\u00a0corona-proof\u00a0\u00bb innovants ont d\u00e9j\u00e0 \u00e9t\u00e9 retenus. \u00a0 Innovations en p\u00e9riode de coronavirus Le 28 octobre, Comeos d\u00e9cernera une […]<\/p>\n","protected":false},"author":1,"featured_media":43531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nVoici les 10 nomin\u00e9s pour le Prix Mercure 2020 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le 28 octobre, Comeos\u00a0d\u00e9cernera le prix Mercury 2020 au d\u00e9taillant\u00a0qui s\u2019est le mieux adapt\u00e9 \u00e0 la crise du Covid-19. 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