{"id":43550,"date":"2020-09-28T12:21:17","date_gmt":"2020-09-28T12:21:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/aldi-expansion-au-royaume-uni-grace-au-coronavirus\/"},"modified":"2020-09-28T12:21:17","modified_gmt":"2020-09-28T12:21:17","slug":"aldi-expansion-au-royaume-uni-grace-au-coronavirus","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-expansion-au-royaume-uni-grace-au-coronavirus\/","title":{"rendered":"Aldi : expansion au Royaume-Uni gr\u00e2ce au coronavirus"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Aldi\u00a0<\/strong>se pr\u00e9pare \u00e0 la deuxi\u00e8me vague du coronavirus en Grande-Bretagne en embauchant 4\u2009000 employ\u00e9s suppl\u00e9mentaires. Le discounter entrevoit un potentiel de croissance dans la crise du coronavirus et souhaite \u00e9galement ouvrir 100 magasins suppl\u00e9mentaires.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">\u00ab\u2009Plus que jamais n\u00e9cessaire\u2009\u00bb<\/span><\/h2>\n<p><span style=\"background-color:white\">Aldi investit 1,3 milliard de livres sterling (environ 1,5 milliard d\u2019euros) sur le march\u00e9 britannique. En plus des 894 magasins et des plus de 36\u2009000 employ\u00e9s dont elle dispose actuellement, la cha\u00eene de supermarch\u00e9s allemande veut cr\u00e9er 4\u2009000 emplois suppl\u00e9mentaires et ouvrir 100 nouveaux magasins. Plus t\u00f4t cette ann\u00e9e, le d\u00e9taillant avait d\u00e9j\u00e0 embauch\u00e9 3\u2009000 employ\u00e9s suppl\u00e9mentaires pour r\u00e9pondre \u00e0 la pression induite par le coronavirus.<\/span><\/p>\n<p><span style=\"background-color:white\">Aujourd\u2019hui, le discounter est le cinqui\u00e8me acteur sur le march\u00e9 alimentaire britannique, mais il estime que la crise sanitaire offre de nouvelles possibilit\u00e9s. \u00ab\u2009Les perspectives \u00e9conomiques du Royaume-Uni devenant de plus en plus incertaines, les familles sont plus que jamais soucieuses du montant de la facture des courses. Nous avons d\u00e9j\u00e0 pu constater que\u00a0<a href=\"https:\/\/www.theguardian.com\/business\/2020\/sep\/28\/aldi-uk-jobs-sales-covid-crisis-supermarket-stores\" target=\"_blank\" rel=\"noopener\">c\u2019est en p\u00e9riode de difficult\u00e9s financi\u00e8res que nos clients ont le plus besoin de nous<\/a>, c\u2019est pourquoi notre engagement de rester le supermarch\u00e9 le moins cher de Grande-Bretagne est plus important que jamais\u2009\u00bb, a d\u00e9clar\u00e9 Giles Hurley, directeur g\u00e9n\u00e9ral d\u2019Aldi UK et Irlande, \u00e0 The Guardian.<\/span><\/p>\n<p><span style=\"background-color:white\">D\u2019ici \u00e0 2025, la formule allemande, pr\u00e9sente dans le pays avec Aldi S\u00fcd, veut donc poss\u00e9der 1\u2009200 magasins au Royaume-Uni. L\u2019entreprise travaille \u00e9galement \u00e0 la modernisation de plus de 100 magasins et \u00e0 l\u2019extension de ses entrep\u00f4ts. En outre, le hard discounter s\u2019y essaye\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-fait-ses-premiers-pas-en-ligne\" target=\"_blank\" rel=\"noopener\">pour la premi\u00e8re fois au e-commerce<\/a>\u00a0: depuis la semaine derni\u00e8re, une succursale britannique teste un service \u00ab\u2009click&amp;collect\u2009\u00bb et des livraisons tests avec <strong>Deliveroo <\/strong>sont en cours dans les villes.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">B\u00e9n\u00e9ficie multipli\u00e9 par 1,5<\/span><\/h2>\n<p><span style=\"background-color:white\">L\u2019ann\u00e9e derni\u00e8re, le chiffre d\u2019affaires d\u2019Aldi au Royaume-Uni et en Irlande a augment\u00e9 de 8,3\u00a0% pour atteindre 12,3 milliards de livres sterling (13,6 milliards d\u2019euros) gr\u00e2ce \u00e0 18 millions de clients. L\u2019ensemble du march\u00e9 n\u2019a augment\u00e9 que de 1\u00a0%. L\u2019entreprise a \u00e9galement r\u00e9alis\u00e9 un b\u00e9n\u00e9fice avant imp\u00f4ts de 271,5 millions de livres (300 millions d\u2019euros), une augmentation de 49\u00a0% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Entre-temps, la part de march\u00e9 de la cha\u00eene aurait encore grimp\u00e9 pour atteindre 8\u00a0%, faisant d\u2019Aldi et de Lidl les acteurs ayant enregistr\u00e9 les meilleurs taux de croissance.<\/span><\/p>\n<p><span style=\"background-color:white\">Sur l\u2019\u00eele, cependant, Aldi S\u00fcd pr\u00e9sente une gamme locale adapt\u00e9e qui privil\u00e9gie un \u00ab\u2009mod\u00e8le sans compromis\u2009\u00bb plut\u00f4t qu\u2019une image de hard discounter. Par exemple, le d\u00e9taillant a renouvel\u00e9 pr\u00e8s de la moiti\u00e9 de sa gamme, pr\u00e9tendument pour am\u00e9liorer la qualit\u00e9 des produits, et a lanc\u00e9 des centaines de nouveaux produits, dont le steak wagyu britannique, le gin aux framboises, la pizza v\u00e9g\u00e9talienne et un vin ros\u00e9 anglais.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aldi\u00a0se pr\u00e9pare \u00e0 la deuxi\u00e8me vague du coronavirus en Grande-Bretagne en embauchant 4\u2009000 employ\u00e9s suppl\u00e9mentaires. Le discounter entrevoit un potentiel de croissance dans la crise du coronavirus et souhaite \u00e9galement ouvrir 100 magasins suppl\u00e9mentaires. \u00a0 \u00ab\u2009Plus que jamais n\u00e9cessaire\u2009\u00bb Aldi investit 1,3 milliard de livres sterling (environ 1,5 milliard d\u2019euros) sur le march\u00e9 britannique. En [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi : expansion au Royaume-Uni gr\u00e2ce au coronavirus - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Aldi embauche 4\u2009000 employ\u00e9s et souhaite ouvrir 100 magasins suppl\u00e9mentaires en Grande-Bretagne, suite \u00e0 la crise du coronavirus.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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