{"id":43619,"date":"2020-09-30T09:52:36","date_gmt":"2020-09-30T09:52:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/bolcom-presque-double-ses-ventes-en-belgique-lors-du-coronavirus-2\/"},"modified":"2020-09-30T09:52:36","modified_gmt":"2020-09-30T09:52:36","slug":"bolcom-presque-double-ses-ventes-en-belgique-lors-du-coronavirus-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/bolcom-presque-double-ses-ventes-en-belgique-lors-du-coronavirus-2\/","title":{"rendered":"Bol.com a presque doubl\u00e9 en Belgique lors du coronavirus"},"content":{"rendered":"

Personne n\u2019a enregistr\u00e9 une croissance aussi soutenue que\u00a0Bol.com<\/strong> en Belgique depuis le d\u00e9but de la crise sanitaire. Bien que les consommateurs ne cessent de r\u00e9duire leurs d\u00e9penses, la part de l\u2019e-commerce continue de grandir.<\/span><\/p>\n

<\/p>\n

\u00a0<\/p>\n

Le magasin de proximit\u00e9 revit<\/span><\/h2>\n

Comment les Belges consomment-ils depuis le d\u00e9but de la crise sanitaire\u2009? ING a cherch\u00e9 \u00e0 la d\u00e9couvrir \u00e0 partir des transactions bancaires des six derniers mois. Avant tout, les Belges d\u00e9pensent de moins en moins\u00a0: en ao\u00fbt, leurs d\u00e9penses totales \u00e9taient encore inf\u00e9rieures de 8\u00a0% \u00e0 celles de l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Bien qu\u2019il soit nettement meilleur que la chute de 29\u00a0% enregistr\u00e9e pendant le confinement, ce r\u00e9sultat montre que la reprise n\u2019est pas totale.<\/span><\/p>\n

Les d\u00e9penses de voyages ont baiss\u00e9 de plus de moiti\u00e9 (53\u00a0%) cet \u00e9t\u00e9, alors que les d\u00e9penses dans les restaurants et les caf\u00e9s ont retrouv\u00e9 le niveau de l\u2019an dernier. Certains segments du commerce de d\u00e9tail, en revanche, semblent pouvoir b\u00e9n\u00e9ficier de la crise sanitaire\u00a0: dans les supermarch\u00e9s, les caddies sont plus remplis malgr\u00e9 une fr\u00e9quentation en baisse, tandis que les magasins de proximit\u00e9 enregistrent une nette croissance.<\/span><\/p>\n

Les d\u00e9penses dans les magasins de proximit\u00e9 et les magasins sp\u00e9cialis\u00e9s locaux ont ainsi augment\u00e9 de 14\u00a0% ces derniers mois. Une telle croissance n\u2019est pas uniquement la cons\u00e9quence de la crise sanitaire, reconna\u00eet ING. Le Covid-19 a \u00e9galement forc\u00e9 les magasins locaux \u00e0 adopter massivement le paiement sans contact. Nous ne pouvons pas enregistrer<\/a> les paiements en esp\u00e8ces dans les magasins de quartier, au contraire des paiements par carte bancaire\u2009\u00bb, peut-on lire dans De Standaard.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Croissance de 50\u00a0% pour l\u2019e-commerce <\/span><\/h2>\n

Mais le grand gagnant de la crise sanitaire est sans conteste l\u2019e-commerce. Pendant le confinement, les Belges ont d\u00e9pens\u00e9 83\u00a0% de plus sur Bol.com, Amazon et Zalando, les trois plus grandes boutiques en ligne du pays. Pendant l\u2019\u00e9t\u00e9, la hausse par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re s\u2019est maintenue \u00e0 53\u00a0%.<\/span><\/p>\n

Bol.com fait encore nettement mieux avec une hausse des ventes de 88\u00a0% parmi les clients d\u2019ING cet \u00e9t\u00e9 par rapport \u00e0 la m\u00eame p\u00e9riode en 2019. Chez Amazon et Zalando, l\u2019augmentation des d\u00e9penses en juillet et ao\u00fbt plafonne \u00e0 32\u00a0% et 39\u00a0% respectivement. Peut-\u00eatre le lancement de Bol.com en fran\u00e7ais n\u2019y est-il pas \u00e9tranger, pense-t-on chez ING. Le nombre de transactions sur la plate-forme en ligne a \u00e9galement progress\u00e9 de 60\u00a0% presque chaque mois.<\/span><\/p>\n

Une enqu\u00eate command\u00e9e par MasterCard et Buyway confirme la croissance de l\u2019e-commerce\u00a0: un Belge sur cinq d\u00e9clare acheter plus en ligne qu\u2019avant le confinement. C\u2019est particuli\u00e8rement le cas des moins de 35 ans\u00a0: 67\u00a0% font au moins un achat en ligne par mois. Les ventes en ligne ont \u00e9galement augment\u00e9 de plus de moiti\u00e9 chez les commer\u00e7ants qui poss\u00e9daient d\u00e9j\u00e0 une boutique en ligne (63\u00a0%). Un quart des retailers ont d\u00e9velopp\u00e9 une boutique en ligne \u00e0 la suite du confinement.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Pr\u00e9f\u00e9rence pour les magasins physiques <\/span><\/h2>\n

Toutefois, cette tendance ne signifie pas que les Belges n\u2019appr\u00e9cient plus les magasins physiques. Au contraire, la\u00a0pr\u00e9f\u00e9rence pour le magasin physique a augment\u00e9<\/a>\u00a0de 54\u00a0% \u00e0 63\u00a0% apr\u00e8s le confinement. \u00c9tonnant\u00a0: alors que 42\u00a0% des commer\u00e7ants estiment que le canal de vente n\u2019a pas d\u2019importance, 62\u00a0% des consommateurs disent pr\u00e9f\u00e9rer un point de vente physique. Selon eux, ils offrent davantage de garanties en mati\u00e8re de qualit\u00e9 des produits (62\u00a0%) et de s\u00e9curit\u00e9 de paiement (50\u00a0%)<\/span><\/p>\n

Le changement de comportement des consommateurs va n\u00e9anmoins se maintenir pendant un certain temps, a expliqu\u00e9 Charlotte de Montpellier, \u00e9conomiste chez ING Belgique, dans De Tijd\u00a0: \u00ab\u2009La pand\u00e9mie continue \u00e0 peser lourdement sur le comportement d\u2019achat<\/a> des Belges. La situation est loin d\u2019\u00eatre normale et il est probable que la reprise \u00e9conomique sera longue et tr\u00e8s lente.\u2009\u00bb<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Personne n\u2019a enregistr\u00e9 une croissance aussi soutenue que\u00a0Bol.com en Belgique depuis le d\u00e9but de la crise sanitaire. Bien que les consommateurs ne cessent de r\u00e9duire leurs d\u00e9penses, la part de l\u2019e-commerce continue de grandir. \u00a0 Le magasin de proximit\u00e9 revit Comment les Belges consomment-ils depuis le d\u00e9but de la crise sanitaire\u2009? ING a cherch\u00e9 \u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":43616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nBol.com a presque doubl\u00e9 en Belgique lors du coronavirus - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Personne n\u2019a enregistr\u00e9 une croissance aussi soutenue que\u00a0Bol.com depuis le d\u00e9but de la crise sanitaire, bien que les consommateurs ne cessent de r\u00e9duire leurs d\u00e9penses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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