{"id":43643,"date":"2020-09-30T15:12:52","date_gmt":"2020-09-30T15:12:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/google-met-son-service-shopping-gratuitement-a-disposition-2\/"},"modified":"2020-09-30T15:12:52","modified_gmt":"2020-09-30T15:12:52","slug":"google-met-son-service-shopping-gratuitement-a-disposition-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/google-met-son-service-shopping-gratuitement-a-disposition-2\/","title":{"rendered":"Google met son service Shopping gratuitement \u00e0 disposition"},"content":{"rendered":"<p><span style=\"background-color:white\">En r\u00e9ponse \u00e0 la crise sanitaire, <strong>Google\u00a0<\/strong>rend la publicit\u00e9 dans sa\u00a0section Shopping\u00a0gratuite. Le g\u00e9ant de la technologie veut \u00e9galement mettre en ligne les prestataires de services locaux gr\u00e2ce \u00e0 une nouvelle fonction.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Des millions de recherches<\/span><\/h2>\n<p><span style=\"background-color:white\">\u00ab\u2009Afin de donner un coup de pouce aux commer\u00e7ants en ces temps de crise sanitaire\u2009\u00bb, Google proposera des annonces gratuites sur l\u2019onglet Shopping du moteur de recherche \u00e0 partir de la mi-octobre. Le service avait d\u00e9j\u00e0 \u00e9t\u00e9 mis gratuitement \u00e0 disposition des annonceurs am\u00e9ricains en avril. La mesure est \u00e0 pr\u00e9sent \u00e9tendue au reste du monde. Juste \u00e0 temps pour le pic des ventes de la fin d\u2019ann\u00e9e dans le retail, explique Google. Ceux qui avaient d\u00e9j\u00e0 pay\u00e9 une publicit\u00e9 b\u00e9n\u00e9ficieront d\u2019une annonce suppl\u00e9mentaire gratuite.<\/span><\/p>\n<p><span style=\"background-color:white\">Gr\u00e2ce \u00e0 Google Shopping, les consommateurs qui recherchent des produits peuvent afficher imm\u00e9diatement des photos, des prix et des fournisseurs, ce qui leur permet de comparer les articles et les prix directement dans le moteur de recherche. \u00ab\u2009Chaque jour, des millions de personnes effectuent des recherches sur Google pour trouver diff\u00e9rents produits. De nombreux d\u00e9taillants s\u2019assurent que ces produits soient en stock et pr\u00eats \u00e0 \u00eatre exp\u00e9di\u00e9s, mais n\u2019ont pas les moyens de rendre les produits faciles \u00e0 trouver en ligne. Ce changement leur apportera une visibilit\u00e9 gratuite sur Google, afin que les consommateurs puissent les rep\u00e9rer plus facilement\u2009\u00bb, explique Ilona van Wegen, responsable du Retail chez Google Pays-Bas.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Disponible \u00e0 proximit\u00e9<\/span><\/h2>\n<p><span style=\"background-color:white\">Le service n\u2019a pourtant pas \u00e9t\u00e9 \u00e9pargn\u00e9 par la controverse en Europe\u00a0: il y a trois ans, la commissaire \u00e0 la Concurrence Margrethe Vestager avait inflig\u00e9\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/les-comparateurs-de-prix-appellent-%C3%A0-lintervention-contre-google\" target=\"_blank\" rel=\"noopener\">une amende de 2,4 milliards d\u2019euros<\/a> \u00e0 Google au motif que l\u2019outil avait mis hors jeu des comparateurs de prix comme Beslist.nl. Les sites de comparaison sont d\u00e9sormais autoris\u00e9s \u00e0 faire de la publicit\u00e9, mais une enqu\u00eate publi\u00e9e r\u00e9cemment montre qu\u2019ils\u00a0<a href=\"https:\/\/www.emerce.nl\/nieuws\/productvergelijkers-benadeeld-ondanks-eustraf-google-shopping\" target=\"_blank\" rel=\"noopener\">n\u2019ont gu\u00e8re d\u2019impact<\/a>\u00a0dans l\u2019onglet Shopping.<\/span><\/p>\n<p><span style=\"background-color:white\">Google lance \u00e9galement un nouvel outil pour les prestataires de services locaux du Benelux et du reste de l\u2019Europe occidentale, comme les plombiers et les paysagistes, m\u00eame s\u2019ils ne disposent pas encore de leur propre site web. Les annonces \u00ab\u2009Services locaux\u2009\u00bb aident les consommateurs \u00e0 rechercher des services et des d\u00e9taillants \u00e0 proximit\u00e9, car \u00ab\u2009les recherches sur les mots \u201cdisponible pr\u00e8s de chez moi\u201d ont doubl\u00e9 dans le monde\u2009\u00bb. Les clients pourront ainsi r\u00e9server des services directement sur Google, lire des avis et comparer les fournisseurs. Pour ceux qui n\u2019ont pas de site Web, les contacts seront transmis par t\u00e9l\u00e9phone.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En r\u00e9ponse \u00e0 la crise sanitaire, Google\u00a0rend la publicit\u00e9 dans sa\u00a0section Shopping\u00a0gratuite. Le g\u00e9ant de la technologie veut \u00e9galement mettre en ligne les prestataires de services locaux gr\u00e2ce \u00e0 une nouvelle fonction. \u00a0 Des millions de recherches \u00ab\u2009Afin de donner un coup de pouce aux commer\u00e7ants en ces temps de crise sanitaire\u2009\u00bb, Google proposera des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google met son service Shopping gratuitement \u00e0 disposition - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Google\u00a0rend la publicit\u00e9 dans sa\u00a0section Shopping\u00a0gratuite. 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