{"id":43686,"date":"2020-10-02T09:09:28","date_gmt":"2020-10-02T09:09:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/delhaize-seduit-les-clients-par-des-remises-futees-axees-sur-la-sante\/"},"modified":"2020-10-02T09:09:28","modified_gmt":"2020-10-02T09:09:28","slug":"delhaize-seduit-les-clients-par-des-remises-futees-axees-sur-la-sante","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-seduit-les-clients-par-des-remises-futees-axees-sur-la-sante\/","title":{"rendered":"Delhaize s\u00e9duit par des remises personnalis\u00e9es ax\u00e9es sur la sant\u00e9"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Delhaize<\/strong> remplace la carte Plus par une application qui permettra aux clients de b\u00e9n\u00e9ficier de r\u00e9ductions personnalis\u00e9es. La cha\u00eene renforce ainsi son image de retailer pr\u00e9occup\u00e9 par la sant\u00e9 de ses clients et joue sur la perception des prix sans s\u2019enliser dans une guerre des prix.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Plus de donn\u00e9es, plus de r\u00e9ductions<\/span><\/h2>\n<p><span style=\"background-color:white\">Alimentation saine, pouvoir d\u2019achat et num\u00e9risation sont autant de tendances que la crise sanitaire a encore renforc\u00e9es. Le nouveau programme Superplus de Delhaize, int\u00e9gr\u00e9 dans une application MyDelhaize remise au go\u00fbt du jour, y est une r\u00e9ponse\u00a0: comme la d\u00e9sormais bien connue carte Plus, il permet aux clients fid\u00e8les de b\u00e9n\u00e9ficier de r\u00e9ductions sur leurs achats, mais pas seulement. L\u2019application devient en fait un \u00ab\u2009club de fid\u00e9lit\u00e9\u2009\u00bb qui offre des avantages suppl\u00e9mentaires pour les membres. Les clients dispos\u00e9s \u00e0 partager leurs donn\u00e9es avec le retailer b\u00e9n\u00e9ficieront donc de remises plus importantes.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Si un produit est propos\u00e9 \u00e0 -20\u00a0% en magasin, les membres du club peuvent l\u2019obtenir \u00e0 -30\u00a0%. Une offre \u00ab\u20092e article \u00e0 50\u00a0%\u2009\u00bb deviendra 1 +1 gratuit pour les membres. Le syst\u00e8me d\u2019accumulation de points sera \u00e9galement plus flexible\u00a0: par exemple, les clients pourront \u00e9changer leurs points contre des produits sp\u00e9cifiques ou des bons d\u2019achat chez des partenaires comme\u00a0<strong>bol.com<\/strong>. Le bon papier de 5\u00a0euros dispara\u00eet \u00e9galement\u00a0: il est num\u00e9ris\u00e9.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">En outre, Delhaize stimule les achats de produits sains. L\u2019enseigne au lion va ainsi accorder des r\u00e9ductions pouvant atteindre 15\u00a0% sur 5\u2009000 produits sains (Nutri-Score A ou B) aux clients qui d\u00e9pensent plus de 500\u00a0euros par mois. Le Nutri-Profil de l\u2019application indiquera le nombre de produits achet\u00e9s par le client et leur Nutri-Score. L\u2019application proposera \u00e9galement des alternatives plus saines.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Deux pierres d\u2019un coup<\/span><\/h2>\n<p><span style=\"background-color:white\">Le nouveau programme s\u2019appuie sur des tests pr\u00e9c\u00e9dents r\u00e9alis\u00e9s par Delhaize sur des remises sur des produits ayant un Nutri-Score favorable et des e-deals personnalis\u00e9s pour les clients qui se sont enregistr\u00e9s en ligne. Ces tests avaient d\u00e9montr\u00e9 que les clients achetaient jusqu\u2019\u00e0 35\u00a0% de produits sains en plus quand ils b\u00e9n\u00e9ficiaient d\u2019une remise Nutri-Score. Selon Delhaize, cela leur permettra d\u2019\u00e9conomiser jusqu\u2019\u00e0 360\u00a0euros par an.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Avec cette nouvelle approche, Delhaize semble vouloir faire d\u2019une pierre deux coups. D\u2019une part, l\u2019enseigne se profile encore plus comme un retailer qui r\u00e9fl\u00e9chit avec ses clients et veut favoriser une alimentation et un mode de vie sains. D\u2019autre part, Delaize aff\u00fbte son image en mati\u00e8re de prix sans s\u2019aventurer dans une guerre des prix inutile. Un concurrent comme <strong>Colruyt<\/strong>, par exemple, est incapable de r\u00e9pondre \u00e0 des remises personnalis\u00e9es par des prix rouges. \u00ab\u2009Le prix fixe en rayon n\u2019est plus pertinent\u2009\u00bb, souligne ainsi Xavier Piesvaux. L\u2019avenir est aux remises adapt\u00e9es au comportement des clients.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Delhaize remplace la carte Plus par une application qui permettra aux clients de b\u00e9n\u00e9ficier de r\u00e9ductions personnalis\u00e9es. La cha\u00eene renforce ainsi son image de retailer pr\u00e9occup\u00e9 par la sant\u00e9 de ses clients et joue sur la perception des prix sans s\u2019enliser dans une guerre des prix. \u00a0 Plus de donn\u00e9es, plus de r\u00e9ductions Alimentation saine, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delhaize s\u00e9duit par des remises personnalis\u00e9es ax\u00e9es sur la sant\u00e9 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Delhaize permettra aux clients de b\u00e9n\u00e9ficier de r\u00e9ductions personnalis\u00e9es. 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