{"id":43701,"date":"2020-10-02T13:45:33","date_gmt":"2020-10-02T13:45:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/xiaomi-ouvre-son-premier-flagship-store-au-benelux-2\/"},"modified":"2020-10-02T13:45:33","modified_gmt":"2020-10-02T13:45:33","slug":"xiaomi-ouvre-son-premier-flagship-store-au-benelux-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/xiaomi-ouvre-son-premier-flagship-store-au-benelux-2\/","title":{"rendered":"Xiaomi ouvre son premier flagship store au Benelux"},"content":{"rendered":"<p><span style=\"background-color:white\">Le fabricant chinois de smartphones Xiaomi<strong>\u00a0<\/strong>a ouvert son premier magasin au Benelux \u00e0 Rotterdam. Avec son\u2009Mi Store, l\u2019entreprise technologique veut combiner ventes en ligne et exp\u00e9rience hors ligne.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">\u00ab\u2009Le Benelux a un grand potentiel\u2009\u00bb<\/span><\/h2>\n<p><span style=\"background-color:white\">Vendredi, un flagship store Xiaomi a ouvert ses portes au c\u0153ur du quartier commer\u00e7ant de Rotterdam, sur la Korte Lijnbaan. Il s\u2019agit du\u00a0<a href=\"https:\/\/www.kissplanet.shop\/?fbclid=IwAR0zl5pM0SY51H0b534g2pOBleW8r7p3vigeMRbk7RbOXKjZvhIT-cPRz2w\" target=\"_blank\" rel=\"noopener\">premier magasin du fabricant chinois d\u2019\u00e9lectronique<\/a>\u00a0au Benelux. Selon l\u2019entreprise, l\u2019ouverture de la succursale, qu\u2019elle a baptis\u00e9e \u00ab\u2009Mi Store\u2009\u00bb, s\u2019inscrit dans sa strat\u00e9gie visant \u00e0 combiner les ventes en ligne avec l\u2019exp\u00e9rience hors ligne d\u2019un magasin physique.<\/span><\/p>\n<p><span style=\"background-color:white\">Dans une boutique d\u2019une surface de 510 m\u00e8tres carr\u00e9s, Xiaomi pr\u00e9sente pour la premi\u00e8re fois au Benelux sa gamme compl\u00e8te de smartphones, mais le fabricant entend \u00e9galement montrer qu\u2019il ne se limite r\u00e9solument pas aux t\u00e9l\u00e9phones. On peut donc \u00e9galement y d\u00e9couvrir divers v\u00eatements, des ustensiles de cuisine et des produits de soins. En effet, la marque d\u00e9veloppe \u00e9galement d\u2019autres mat\u00e9riels informatiques intelligents qui s\u2019int\u00e8grent dans un \u00e9cosyst\u00e8me \u00ab\u2009Internet des objets\u2009\u00bb.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Selon Ou Wen, directeur pour l\u2019Europe occidentale, l\u2019ouverture du magasin est une \u00e9tape importante\u00a0: \u00ab\u2009Le Benelux est une puissance \u00e9conomique et un pr\u00e9curseur en mati\u00e8re d\u2019image de marque. La r\u00e9gion est une priorit\u00e9 pour nous en Europe occidentale, qui est \u00e0 son tour une priorit\u00e9 dans notre strat\u00e9gie d\u2019expansion mondiale. La r\u00e9gion du Benelux a un pouvoir d\u2019achat relativement \u00e9lev\u00e9 et un \u00e9norme potentiel haut de gamme, ce qui en fait un terrain d\u2019essai id\u00e9al pour accro\u00eetre davantage la notori\u00e9t\u00e9 de la marque Xiaomi.\u2009\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">Xiaomi a fait son arriv\u00e9e au Benelux en 2019, avec un bureau local \u00e0 Amsterdam. En janvier 2020, Xiaomi avait install\u00e9 l\u2019un de ses si\u00e8ges en Europe occidentale dans le centre technologique de La Haye. \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le fabricant chinois de smartphones Xiaomi\u00a0a ouvert son premier magasin au Benelux \u00e0 Rotterdam. Avec son\u2009Mi Store, l\u2019entreprise technologique veut combiner ventes en ligne et exp\u00e9rience hors ligne. \u00a0 \u00ab\u2009Le Benelux a un grand potentiel\u2009\u00bb Vendredi, un flagship store Xiaomi a ouvert ses portes au c\u0153ur du quartier commer\u00e7ant de Rotterdam, sur la Korte Lijnbaan. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Xiaomi ouvre son premier flagship store au Benelux - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le fabricant chinois de smartphones Xiaomi\u00a0a ouvert son premier magasin au Benelux \u00e0 Rotterdam pour combiner ventes en ligne avec exp\u00e9rience hors ligne.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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