{"id":43775,"date":"2020-10-06T15:33:18","date_gmt":"2020-10-06T15:33:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/le-coronavirus-coute-15-milliard-deuros-a-ikea\/"},"modified":"2020-10-06T15:33:18","modified_gmt":"2020-10-06T15:33:18","slug":"le-coronavirus-coute-15-milliard-deuros-a-ikea","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-coronavirus-coute-15-milliard-deuros-a-ikea\/","title":{"rendered":"Le coronavirus a co\u00fbt\u00e9 1,5 milliard d\u2019euros \u00e0 Ikea"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Ikea\u00a0<\/strong>a vendu pour 35,2 milliards d\u2019euros entre le 1er septembre 2019 et le 31 ao\u00fbt 2020. C\u2019est 1,5 milliard de moins que l\u2019an dernier, malgr\u00e9 la croissance de 60% des ventes en ligne. L\u2019enseigne su\u00e9doise est cependant fi\u00e8re de sa performance.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Fr\u00e9quentation et chiffre d\u2019affaires en l\u00e9g\u00e8re baisse<\/span><\/h2>\n<p><span style=\"background-color:white\">Ikea a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 35,2 milliards d\u2019euros sur son exercice financier 2020 \u2013 qui s\u2019\u00e9tend de septembre 2019 \u00e0 fin ao\u00fbt 2020. La direction a qualifi\u00e9 ces r\u00e9sultats de positifs, en d\u00e9pit des cons\u00e9quences de la crise sanitaire. Les ventes au d\u00e9tail ont baiss\u00e9 de 1,5 milliard d\u2019euros par rapport \u00e0 l\u2019exercice ant\u00e9rieur qui s\u2019\u00e9tait cl\u00f4tur\u00e9 sur chiffre d\u2019affaires de 36,7 milliards d\u2019euros.<\/span><\/p>\n<p><span style=\"background-color:white\">Mais 75% des magasins ont ferm\u00e9 leurs portes pendant plusieurs semaines lors du confinement. Il en a r\u00e9sult\u00e9 une baisse de la fr\u00e9quentation : sur l\u2019ensemble de l\u2019ann\u00e9e, Ikea a accueilli 706 millions de visiteurs, contre 839 millions l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Mais les ventes en ligne ont explos\u00e9 : le site a enregistr\u00e9 un milliard de connexions en plus et accueilli 3,6 milliards de visiteurs. Les ventes en ligne ont \u00e0 nouveau augment\u00e9 de 60% apr\u00e8s une hausse de 48% sur l\u2019exercice 2019. Les ventes en ligne repr\u00e9sentent ainsi 18% des ventes au d\u00e9tail.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Investissements et co\u00fbts <\/span><\/h2>\n<p><span style=\"background-color:white\">Si elle n\u2019a pas publi\u00e9 ses b\u00e9n\u00e9fices, <strong>Ingka Group<\/strong>, la branche retail d\u2019Ikea, a laiss\u00e9 clairement entendre que la pand\u00e9mie avait laiss\u00e9 des traces au niveau des co\u00fbts. \u00a0Par exemple, la cha\u00eene a donn\u00e9 pour 26 millions d\u2019euros de produits d\u2019aide d\u2019urgence, accord\u00e9 une s\u00e9curit\u00e9 de revenu et des horaires de travail flexibles \u00e0 ses collaborateurs et <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-d%C3%A9co\/ikea-veut-rembourser-les-aides-d%E2%80%99%C3%A9tat\" target=\"_blank\" rel=\"noopener\">rembours\u00e9 les aides publiques<\/a> dont elle a b\u00e9n\u00e9fici\u00e9 dans certains pays parce que la reprise \u00e9conomique avait \u00e9t\u00e9 plus rapide que pr\u00e9vu.<\/span><\/p>\n<p><span style=\"background-color:white\">Mais surtout : la crise sanitaire a acc\u00e9l\u00e9r\u00e9 la transformation d\u2019Ikea : les magasins ont \u00e9t\u00e9 utilis\u00e9s comme centres d\u2019enl\u00e8vement et la cha\u00eene <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-d%C3%A9co\/ikea-lance-un-plan-pour-des-retraits-sans-contact\" target=\"_blank\" rel=\"noopener\">a mis en place un syst\u00e8me click&amp;collect<\/a>. La pand\u00e9mie n\u2019a pas non plus emp\u00each\u00e9 l\u2019entreprise d\u2019ouvrir 26 nouveaux magasins, notamment \u00e0 Shanghai, S\u00e9oul, Moscou et Tokyo. Ingka Group a \u00e9galement investi dans l\u2019immobilier, avec notamment\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-d%C3%A9co\/pourquoi-ikea-ach%C3%A8te-t-il-un-centre-commercial-%C3%A0-londres\" target=\"_blank\" rel=\"noopener\">le centre commercial Kings Mall \u00e0 Londres<\/a>\u00a0et dans la rue de Rivoli \u00e0 Paris.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les investissements dans les solutions 3D et d\u2019IA visuelle se sont poursuivis avec l\u2019acquisition de\u00a0<strong>Geomagical Lab<\/strong>, qui d\u00e9veloppera des agencements de magasins virtuels interactifs pour le retailer. Dans le cadre de son objectif de contribution positive au climat \u00e0 l\u2019horizon 2030, Ikea a enfin <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-d%C3%A9co\/ikea-appelle-%C3%A0-une-%C2%AB-relance-verte-%C2%BB-apr%C3%A8s-la-crise-sanitaire\" target=\"_blank\" rel=\"noopener\">r\u00e9alis\u00e9 600 millions d\u2019euros d\u2019investissements durables<\/a>. Au total, le groupe a investi 3,8 milliards d\u2019euros dans la durabilit\u00e9 \u00e0 ce jour.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea\u00a0a vendu pour 35,2 milliards d\u2019euros entre le 1er septembre 2019 et le 31 ao\u00fbt 2020. C\u2019est 1,5 milliard de moins que l\u2019an dernier, malgr\u00e9 la croissance de 60% des ventes en ligne. L\u2019enseigne su\u00e9doise est cependant fi\u00e8re de sa performance. \u00a0 Fr\u00e9quentation et chiffre d\u2019affaires en l\u00e9g\u00e8re baisse Ikea a r\u00e9alis\u00e9 un chiffre d\u2019affaires [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le coronavirus a co\u00fbt\u00e9 1,5 milliard d\u2019euros \u00e0 Ikea - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea\u00a0a vendu pour 35,2 milliards d\u2019euros l&#039;ann\u00e9e \u00e9coul\u00e9e. 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