{"id":4381,"date":"2013-11-14T09:31:39","date_gmt":"2013-11-14T09:31:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/automotive\/halfords-lance-un-webshop-belge\/"},"modified":"2024-03-29T14:31:24","modified_gmt":"2024-03-29T13:31:24","slug":"halfords-lance-un-webshop-belge","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/halfords-lance-un-webshop-belge\/","title":{"rendered":"Halfords lance un webshop belge"},"content":{"rendered":"<h2>D\u2019online \u00e0 offline<\/h2>\n<p>Aux Pays-Bas Halfords a fait le pas vers l\u2019online, alors que l\u2019enseigne disposait d\u2019un solide r\u00e9seau de magasins physiques. En Belgique le groupe tente la d\u00e9marche inverse. \u00ab Cela entra\u00eenera peut-\u00eatre l\u2019ouverture d\u2019autres points de vente \u00bb, confie Ren\u00e9 Smeding, crosschannelmanager chez Halfords, \u00e0 Retailnews.<\/p>\n<p>Dans cette strat\u00e9gie online Smeding ne craint pas le manque de notori\u00e9t\u00e9. Il \u00e9voque d\u2019autres acteurs en ligne belges, qui se passent tr\u00e8s bien de magasins physiques. \u00ab Par ailleurs le fait que nous ayons eu par le pass\u00e9 plusieurs magasins en Belgique peut jouer en notre faveur. \u00bb<\/p>\n<p>Il y a quelques ann\u00e9es Halfords disposait encore de dix magasins en Belgique, dont la plupart ont \u00e9t\u00e9 contraints \u00e0 la fermeture. Apr\u00e8s le rachat de la cha\u00eene par le directeur g\u00e9n\u00e9ral Peter Jan Stormmesand au groupe Macintosh, l\u2019avant-dernier magasin belge a ferm\u00e9 ses portes. Aujourd\u2019hui il ne reste qu\u2019un seul rescap\u00e9, le magasin de Middelkerke.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u2019online \u00e0 offline Aux Pays-Bas Halfords a fait le pas vers l\u2019online, alors que l\u2019enseigne disposait d\u2019un solide r\u00e9seau de magasins physiques. En Belgique le groupe tente la d\u00e9marche inverse. \u00ab Cela entra\u00eenera peut-\u00eatre l\u2019ouverture d\u2019autres points de vente \u00bb, confie Ren\u00e9 Smeding, crosschannelmanager chez Halfords, \u00e0 Retailnews. Dans cette strat\u00e9gie online Smeding ne craint [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39,25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Halfords lance un webshop belge - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/halfords-lance-un-webshop-belge\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Halfords lance un webshop belge - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"D\u2019online \u00e0 offline Aux Pays-Bas Halfords a fait le pas vers l\u2019online, alors que l\u2019enseigne disposait d\u2019un solide r\u00e9seau de magasins physiques. 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