{"id":43846,"date":"2020-10-09T08:52:15","date_gmt":"2020-10-09T08:52:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/ikea-belgique-recolte-les-fruits-dune-numerisation-express-2\/"},"modified":"2020-10-09T08:52:15","modified_gmt":"2020-10-09T08:52:15","slug":"ikea-belgique-recolte-les-fruits-dune-numerisation-express-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-belgique-recolte-les-fruits-dune-numerisation-express-2\/","title":{"rendered":"Ikea Belgique r\u00e9colte les fruits d\u2019une num\u00e9risation express"},"content":{"rendered":"

Quand la crise sanitaire a \u00e9clat\u00e9,\u00a0Ikea<\/strong> s\u2019est vu contraint de proposer de nouvelles solutions num\u00e9riques en urgence. La cha\u00eene en r\u00e9colte d\u00e9sormais les fruits en Belgique\u00a0: le recul du chiffre d\u2019affaires au dernier exercice s\u2019est limit\u00e9 \u00e0 4,8\u00a0%.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

<\/p>\n

Comme dans les autres pays<\/span><\/h2>\n

Ikea a enregistr\u00e9 une baisse de son chiffre d\u2019affaires de 4,8\u00a0% en Belgique au cours de l\u2019exercice \u00e9coul\u00e9, qui s\u2019est achev\u00e9 fin ao\u00fbt. La cha\u00eene de meubles a vendu pour 930,5 millions d\u2019euros. Si les six premiers mois ont d\u00e9pass\u00e9 les attentes avec une hausse du chiffre d\u2019affaires de 6,5\u00a0%, la crise sanitaire a lourdement pes\u00e9 sur les r\u00e9sultats au second semestre. Les r\u00e9sultats de la branche belge sont ainsi\u00a0conformes \u00e0 ceux du reste du groupe<\/a>, qui a enregistr\u00e9 une baisse de 4\u00a0% de son chiffre d\u2019affaires.<\/span><\/p>\n

Ikea Belgique les qualifie toutefois de \u00ab\u2009solides performances commerciales\u2009\u00bb et y voit l\u2019effet d\u2019ajustements et d\u2019innovations rapides. La cha\u00eene de magasins d\u2019articles d\u2019int\u00e9rieur a acc\u00e9l\u00e9r\u00e9 sa transformation num\u00e9rique et d\u00e9ploy\u00e9 de nouveaux services comme Click & Collect avec enl\u00e8vement des achats dans les parkings, le syst\u00e8me de livraison \u00e0 domicile Click & Deliver et un outil en ligne gratuit permettant d\u2019appeler un sp\u00e9cialiste de l\u2019am\u00e9nagement int\u00e9rieur de la cha\u00eene. Cette ligne a aid\u00e9 plus de 5\u2009000 clients. Entre-temps, Ikea Belgique dispose m\u00eame d\u2019un bus pour livrer les commandes sur les parkings d\u2019autres retailers.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Croissance de 50\u00a0% pour Click & Collect<\/span><\/h2>\n

L\u2019e-commerce a ainsi pris \u00e0 son compte 10,8\u00a0% du chiffre d\u2019affaires total, ce qui repr\u00e9sente 5,5\u00a0% de plus qu\u2019il y a un an. Les ventes par Click & Collect ont augment\u00e9 de 56,8\u00a0%. Le retailer a \u00e9galement accueilli un nombre record de visiteurs sur son site Internet\u00a0: 66,7 millions de clients belges et luxembourgeois ont visit\u00e9 le site, soit une augmentation de 33,2\u00a0%. En revanche, la fr\u00e9quentation des magasins physiques a baiss\u00e9 d\u2019un quart (-23,3\u00a0%) \u00e0 la suite des mesures sanitaires et du confinement qui ont pes\u00e9 sur le fun shopping.<\/span><\/p>\n

\u00ab\u2009Nos nouveaux services nous permettent d\u2019\u00eatre mieux outill\u00e9s pour pouvoir continuer nos activit\u00e9s si les mesures de s\u00e9curit\u00e9 devenaient \u00e0 nouveau plus strictes\u2009\u00bb, a comment\u00e9 Andr\u00e9 Schmidtgall, Country Retail Manager & Chief Sustainability Officer d\u2019Ikea Belgique, qui souligne \u00e9galement les nouveaux comportements d\u2019achat\u00a0: \u00ab\u2009La crise du COVID-19 a\u00a0renforc\u00e9 l\u2019int\u00e9r\u00eat pour la vie \u00e0 la maison\u00a0<\/a>: le t\u00e9l\u00e9travail a conduit \u00e0 une augmentation de + 7\u00a0% pour notre gamme de bureaux et les \u201cstaycations\u201d ont fait grimper le chiffre de notre mobilier d\u2019ext\u00e9rieur de + 14\u00a0%.\u2009\u00bb<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Intelligence artificielle \u00e0 Anderlecht<\/span><\/h2>\n

Bien qu\u2019il ne communique pas ses b\u00e9n\u00e9fices, le d\u00e9taillant de meubles a publi\u00e9 certains postes d\u2019investissement et de frais. En Belgique comme dans de nombreux autres pays, Ikea a ainsi offert de rembourser au gouvernement les allocations de ch\u00f4mage temporaires des employ\u00e9s et cr\u00e9\u00e9 un fonds social pour couvrir les co\u00fbts impr\u00e9vus auxquels les collaborateurs \u00e9taient confront\u00e9s.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Sur le site d\u2019Anderlecht, la cha\u00eene investit \u00e9galement dans une nouvelle solution de paiement pour le restaurant\u00a0: c\u2019est le troisi\u00e8me magasin Ikea au monde o\u00f9 une cam\u00e9ra intelligente scanne les produits pr\u00e9sents sur le plateau et utilise ensuite l\u2019intelligence artificielle pour les traduire en un ticket de caisse. Cette solution r\u00e9duit \u00e0 la fois les files d\u2019attente et le besoin de personnel.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Au niveau mondial, le g\u00e9ant su\u00e9dois veut ouvrir 50 nouveaux magasins physiques<\/a>. Trente d\u2019entre eux devraient voir le jour dans les douze prochains mois, a confirm\u00e9 le CEO Jesper Brodin \u00e0 la BBC. Ikea compte actuellement 445 magasins d\u2019ameublement.<\/span><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Quand la crise sanitaire a \u00e9clat\u00e9,\u00a0Ikea s\u2019est vu contraint de proposer de nouvelles solutions num\u00e9riques en urgence. La cha\u00eene en r\u00e9colte d\u00e9sormais les fruits en Belgique\u00a0: le recul du chiffre d\u2019affaires au dernier exercice s\u2019est limit\u00e9 \u00e0 4,8\u00a0%. \u00a0 Comme dans les autres pays Ikea a enregistr\u00e9 une baisse de son chiffre d\u2019affaires de 4,8\u00a0% […]<\/p>\n","protected":false},"author":1,"featured_media":43843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"\nIkea Belgique r\u00e9colte les fruits d\u2019une num\u00e9risation express - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Quand la crise sanitaire a 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