{"id":43903,"date":"2020-10-13T06:49:20","date_gmt":"2020-10-13T06:49:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/avec-joybox-ava-lance-le-hellofresh-du-bricolage-2\/"},"modified":"2020-10-13T06:49:20","modified_gmt":"2020-10-13T06:49:20","slug":"avec-joybox-ava-lance-le-hellofresh-du-bricolage-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/avec-joybox-ava-lance-le-hellofresh-du-bricolage-2\/","title":{"rendered":"Avec Joybox, AVA lance le \u00ab\u2009HelloFresh du bricolage\u2009\u00bb"},"content":{"rendered":"<p><span style=\"background-color:white\">Avec des bo\u00eetes cr\u00e9atives vendues sous la marque Joybox,\u00a0<strong>AVA<\/strong>\u00a0veut inciter les familles avec enfants \u00e0 bricoler ensemble. Un rem\u00e8de contre l\u2019ennui en p\u00e9riode de crise sanitaire.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Solution instantan\u00e9e<\/span><\/h2>\n<p><span style=\"background-color:white\">En collaboration avec l\u2019agence de publicit\u00e9 anversoise Friendship, AVA lance un nouveau concept\u00a0: la Joybox, une bo\u00eete de bricolage qui permettra aux parents et aux enfants de laisser libre cours \u00e0 leur cr\u00e9ativit\u00e9 \u00e0 la maison. Chaque bo\u00eete contient tous les produits n\u00e9cessaires, d\u2019une colle adapt\u00e9e aux pompons color\u00e9s pour la touche finale \u2013 de quoi occuper un ou deux enfants de trois \u00e0 douze ans. Quatre bo\u00eetes th\u00e9matiques sont actuellement disponibles. \u00c0 partir du 13 octobre, elles seront en vente exclusivement en ligne sur le webshop joybox.be. Le concept a \u00e9t\u00e9 d\u00e9velopp\u00e9 par Friendship, Ava prenant en charge la logistique comme les produits et l\u2019assemblage des bo\u00eetes.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u2009L\u2019id\u00e9e du Joybox est n\u00e9e un dimanche apr\u00e8s-midi pluvieux\u2009\u00bb, explique Philippe Blond\u00e9, directeur de la cr\u00e9ation chez Friendship. \u00ab\u2009Comme la plupart des parents, je veux proposer des occupations cr\u00e9atives \u00e0 mes enfants, de pr\u00e9f\u00e9rence sans les transformer en zombies addicts aux \u00e9crans. Avec Joybox, nous offrons aux parents une solution instantan\u00e9e\u00a0: pas de recherche, pas d\u2019aller-retour au magasin de bricolage\u00a0: tous les produits n\u00e9cessaires sont livr\u00e9s \u00e0 domicile en une seule fois. C\u2019est le HelloFresh du bricolage \u00e0 la maison. Dans ce cadre, AVA, une entreprise familiale belge qui poss\u00e8de tout le savoir-faire n\u00e9cessaire en mati\u00e8re de produits de bricolage, \u00e9tait le partenaire r\u00eav\u00e9.\u2009\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Id\u00e9es cr\u00e9atives<\/span><\/h2>\n<p><span style=\"background-color:white\">Le projet correspond parfaitement au positionnement d\u2019AVA, confirment Fay et Koen Van Weddingen (AVA)\u00a0: \u00ab\u2009Friendship veut toucher les mamans avec enfants, et c\u2019est notre groupe cible pour la cat\u00e9gorie loisirs. Un segment qui s\u2019est montr\u00e9 tr\u00e8s performant pendant et apr\u00e8s le confinement\u00a0: le bricolage est devenu une v\u00e9ritable activit\u00e9 \u00e0 domicile. Avec Joybox, nous pouvons proposer davantage d\u2019id\u00e9es cr\u00e9atives \u00e0 nos clients. Nous tirerons des enseignements des r\u00e9actions aux premiers th\u00e8mes\u00a0: qu\u2019est-ce qui a plu, qu\u2019est-ce qui a remport\u00e9 moins de succ\u00e8s\u2009? Nous pourrons ainsi d\u00e9finir la direction que nous allons prendre.\u2009\u00bb<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Pour le retailer, l\u2019exercice est int\u00e9ressant\u00a0: l\u2019an dernier, nous avions d\u00e9j\u00e0 con\u00e7u des bo\u00eetes permettant de d\u00e9corer la table et le sapin de No\u00ebl, et elles se sont bien vendues. Et pendant le confinement, nous avons vendu des boxes similaires sans trop de publicit\u00e9. Nous croyons en ce projet et nous trouvons int\u00e9ressant de commercialiser ces bo\u00eetes s\u00e9par\u00e9ment de nos magasins AVA.\u2009\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Ventes en ligne <\/span><\/h2>\n<p><span style=\"background-color:white\">AVA avait enregistr\u00e9 une reprise de ses ventes en magasin \u00e0 la fin du confinement, mais elles se sont \u00e0 nouveau contract\u00e9es avec le durcissement des mesures sanitaires et la vague de chaleur. \u00ab\u2009Nous avons besoin de passer de bons moments en famille et entre amis, et les possibilit\u00e9s sont limit\u00e9es.\u2009\u00bb Les gens ne sont pas autoris\u00e9s \u00e0 faire la f\u00eate, les restaurants et l\u2019\u00e9v\u00e9nementiel tournent au ralenti, et cela p\u00e8se sur les ventes de nappage. Les produits de bapt\u00eame souffrent aussi\u00a0: on n\u2019organise plus de grandes c\u00e9r\u00e9monies. \u00ab\u2009Mais nous ne nous plaignons pas\u00a0: les segments loisirs et bureaux se portent bien gr\u00e2ce aux nombreux travailleurs \u00e0 domicile. La rentr\u00e9e scolaire n\u2019a pas \u00e9t\u00e9 mauvaise non plus. Les ventes en ligne se maintiennent \u00e0 un niveau plus \u00e9lev\u00e9 qu\u2019avant le confinement.\u2009\u00bb<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Reste \u00e0 savoir ce qui va se passer \u00e0 No\u00ebl. \u00ab\u2009Peut-\u00eatre que les Belges n\u2019organiseront pas de grande f\u00eate de No\u00ebl avec toute la famille, mais ils feront quelques f\u00eates en plus petits groupes pour pouvoir quand m\u00eame en profiter. Il est possible qu\u2019ils veuillent investir dans le confort de leur maison parce qu\u2019ils y passent plus de temps.\u2009\u00bb Tout cela dans l\u2019espoir que les magasins ne doivent pas fermer \u00e0 nouveau&#8230; \u00ab\u2009Le gouvernement s\u2019est engag\u00e9 \u00e0 ce que les \u00e9coles restent ouvertes le plus longtemps possible. J\u2019aurais aim\u00e9 qu\u2019il fasse la m\u00eame promesse pour notre secteur. Apr\u00e8s tout, il n\u2019y a aucune preuve que les foyers d\u2019\u00e9pid\u00e9mie naissent dans les commerces.\u2009\u00bb<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec des bo\u00eetes cr\u00e9atives vendues sous la marque Joybox,\u00a0AVA\u00a0veut inciter les familles avec enfants \u00e0 bricoler ensemble. Un rem\u00e8de contre l\u2019ennui en p\u00e9riode de crise sanitaire. \u00a0 Solution instantan\u00e9e En collaboration avec l\u2019agence de publicit\u00e9 anversoise Friendship, AVA lance un nouveau concept\u00a0: la Joybox, une bo\u00eete de bricolage qui permettra aux parents et aux enfants [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Avec Joybox, AVA lance le 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