{"id":43916,"date":"2020-10-13T10:18:45","date_gmt":"2020-10-13T10:18:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hm-lance-une-veritable-machine-de-recyclage\/"},"modified":"2020-10-13T10:18:45","modified_gmt":"2020-10-13T10:18:45","slug":"hm-lance-une-veritable-machine-de-recyclage","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-lance-une-veritable-machine-de-recyclage\/","title":{"rendered":"H&amp;M lance une v\u00e9ritable machine de recyclage"},"content":{"rendered":"<p><span style=\"background-color:white\">Dans une\u00a0succursale d\u2019<strong>H&amp;M<\/strong> situ\u00e9e \u00e0 Stockholm, les clients peuvent d\u00e9sormais transformer leurs vieux v\u00eatements en nouvelles pi\u00e8ces d\u2019habillement. La machine de recyclage nomm\u00e9e \u00ab\u2009Looop\u2009\u00bb r\u00e9alise l\u2019ensemble du processus en quelques heures \u00e0 peine. Ce projet s\u2019inscrit dans les plus larges objectifs de durabilit\u00e9 du d\u00e9taillant.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Pull neuf en 5 heures<\/h2>\n<p><span style=\"background-color:white\">Looop, de la taille d\u2019un conteneur, a \u00e9t\u00e9 install\u00e9e dans un magasin H&amp;M de Drottninggatan, l\u2019une des rues commer\u00e7antes les plus c\u00e9l\u00e8bres de Stockholm. Les clients peuvent y apporter de vieilles pi\u00e8ces de tissus pour les faire transformer (contre r\u00e9mun\u00e9ration) en de nouveaux articles. La machine nettoie et d\u00e9compose les pi\u00e8ces de tissus fournies et les transforme finalement en quelque chose de nouveau. \u00c9tonnamment, cette technologie ne n\u00e9cessite en outre ni eau ni produits chimiques. L\u2019ensemble du processus est achev\u00e9 en environ 5 heures.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le but de la machine en question n\u2019est certes pas de recycler des v\u00eatements \u00e0 l\u2019\u00e9chelle industrielle, assure Pascal Brun, responsable du d\u00e9veloppement durable chez H&amp;M. Le d\u00e9taillant souhaite avant tout montrer aux clients le fonctionnement du processus de recyclage des textiles et les sensibiliser au recyclage des vieux v\u00eatements. D\u2019apr\u00e8s les recherches de la Fondation Ellen MacArthur, pas moins de 87\u00a0% des v\u00eatements port\u00e9s sont actuellement d\u00e9truits ou jet\u00e9s. Seul 1\u00a0% des mati\u00e8res premi\u00e8res sont utilis\u00e9es pour la fabrication de nouveaux v\u00eatements. Le reste servira\u00a0<a href=\"https:\/\/www.fastcompany.com\/90561368\/hm-will-turn-your-ratty-old-t-shirt-into-a-brand-new-sweater\" target=\"_blank\" rel=\"noopener\">de rembourrage pour les matelas ou de mat\u00e9riau d\u2019isolation<\/a>, \u00e9crit Fast Company.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Looop s\u2019inscrit dans l\u2019ambition d\u2019H&amp;M de devenir une entreprise totalement circulaire et \u00ab\u2009climate positive\u2009\u00bb d\u2019ici 2040. Ainsi, en 2030, la cha\u00eene de mode ne veut plus utiliser que des mat\u00e9riaux recycl\u00e9s ou produits de mani\u00e8re durable. L\u2019ann\u00e9e derni\u00e8re, leur part atteignait 57\u00a0%.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans une\u00a0succursale d\u2019H&amp;M situ\u00e9e \u00e0 Stockholm, les clients peuvent d\u00e9sormais transformer leurs vieux v\u00eatements en nouvelles pi\u00e8ces d\u2019habillement. La machine de recyclage nomm\u00e9e \u00ab\u2009Looop\u2009\u00bb r\u00e9alise l\u2019ensemble du processus en quelques heures \u00e0 peine. Ce projet s\u2019inscrit dans les plus larges objectifs de durabilit\u00e9 du d\u00e9taillant. \u00a0 Pull neuf en 5 heures Looop, de la taille [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43916","post","type-post","status-publish","format-standard","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H&amp;M lance une v\u00e9ritable machine de recyclage - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Chez H&amp;M \u00e0 Stockholm, les clients peuvent d\u00e9sormais transformer leurs vieux v\u00eatements en nouvelles pi\u00e8ces d\u2019habillement. 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