{"id":43967,"date":"2020-10-14T15:49:31","date_gmt":"2020-10-14T15:49:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/delhaize-fresh-atelier-victime-du-coronavirus\/"},"modified":"2020-10-14T15:49:31","modified_gmt":"2020-10-14T15:49:31","slug":"delhaize-fresh-atelier-victime-du-coronavirus","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-fresh-atelier-victime-du-coronavirus\/","title":{"rendered":"Delhaize Fresh Atelier victime du coronavirus"},"content":{"rendered":"<p><strong>Delhaize<\/strong> abandonne l\u2019enseigne Fresh Atelier. Le concept a \u00e9t\u00e9 victime de la crise du coronavirus : la demande de nourriture \u00ab\u00a0sur le pouce\u00a0\u00bb s&rsquo;est arr\u00eat\u00e9e. Cependant, le d\u00e9taillant r\u00e9fl\u00e9chit d\u00e9j\u00e0 \u00e0 un nouveau concept.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>\u00ab\u00a0Pas un \u00e9chec\u00a0\u00bb<\/h2>\n<p>Delhaize met fin \u00e0 l&rsquo;expansion de sa formule de magasins Fresh Atelier en raison de l&rsquo;impact fondamental de l&rsquo;\u00e9pid\u00e9mie de Covid 19 sur la formule on-the-go. Apr\u00e8s tout, les attentes des consommateurs ont consid\u00e9rablement chang\u00e9 depuis le confinement. Les magasins existants seront convertis \u00e0 d&rsquo;autres formules qui r\u00e9pondent mieux aux besoins du moment.<br \/>\n\u00a0<\/p>\n<p>\u00ab\u00a0Ce n&rsquo;est pas un \u00e9chec,\u00a0\u00bb souligne Roel Dekelver, porte-parole de Delhaize : \u00ab\u00a0Nous avons beaucoup appris de cette exp\u00e9rience et nous avons mis en \u0153uvre des \u00e9l\u00e9ments de la formule dans d&rsquo;autres concepts. Mais les circonstances sont contre nous : depuis mars, il n&rsquo;y a plus de demande de nutrition \u2018on the go\u2019 et pour l&rsquo;instant, nous ne voyons aucune perspective. Nous allons convertir les dix magasins existants : une partie en Shop &amp; Go et une autre en un nouveau concept qui r\u00e9pond mieux aux attentes des consommateurs.\u00a0\u00bb Delhaize communiquera bient\u00f4t sur ce nouveau concept.<br \/>\n\u00a0<\/p>\n<p>Avec Fresh Atelier, Delhaize voulait servir des clients \u00e0 la recherche de solutions de repas ultra-fra\u00eeches, saines, flexibles et pratiques. La cha\u00eene a ouvert dix succursales, g\u00e9r\u00e9es par des entrepreneurs ind\u00e9pendants. Le concept a re\u00e7u le prestigieux prix Mercure de Comeos pour le concept de magasin le plus innovant en 2019. Mais ensuite, il y a eu la crise de la couronne&#8230; \u00ab\u00a0Apr\u00e8s une analyse approfondie du projet pilote, Delhaize doit aujourd&rsquo;hui conclure que le concept propos\u00e9 ne r\u00e9pond pas aux besoins actuels de ses clients. \u00bb<br \/>\n\u00a0<\/p>\n<p>Les 10 magasins existants seront convertis comme suit :<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fresh Atelier Ravenstein (Bruxelles) &#8211; \u00e0 terme Shop&amp;Go<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fresh Atelier Groenplaats (Anvers) &#8211;\u00a0 \u00e0 terme nouveau concept de magasin<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fresh Atelier Kronenburg (Anvers) &#8211; \u00e0 terme nouveau concept de magasin<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fresh Atelier Meir (Anvers) \u2013 fermeture suite \u00e0 fin de bail<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fresh Atelier Diestsestraat (Louvain) &#8211; Shop&amp;Go<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fresh Atelier Enseignement (Bruxelles) &#8211; \u00e0 terme nouveau concept de magasin<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fresh Atelier Fort Jaco (Bruxelles) &#8211; \u00e0 terme nouveau concept de magasin<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fresh Atelier Bascule (Bruxelles) &#8211; \u00e0 terme nouveau concept de magasin<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fresh Atelier Dansaert (Bruxelles) &#8211; \u00e0 terme nouveau concept de magasin<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fresh Atelier Gare du Nord (Bruxelles) reste inchang\u00e9<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Delhaize abandonne l\u2019enseigne Fresh Atelier. Le concept a \u00e9t\u00e9 victime de la crise du coronavirus : la demande de nourriture \u00ab\u00a0sur le pouce\u00a0\u00bb s&rsquo;est arr\u00eat\u00e9e. Cependant, le d\u00e9taillant r\u00e9fl\u00e9chit d\u00e9j\u00e0 \u00e0 un nouveau concept. \u00a0 \u00ab\u00a0Pas un \u00e9chec\u00a0\u00bb Delhaize met fin \u00e0 l&rsquo;expansion de sa formule de magasins Fresh Atelier en raison de l&rsquo;impact fondamental [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delhaize Fresh Atelier victime du coronavirus - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Delhaize abandonne l\u2019enseigne Fresh Atelier. 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