{"id":43995,"date":"2020-10-15T12:51:48","date_gmt":"2020-10-15T12:51:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/inex-fait-entrer-le-lait-de-croissance-bambix-sur-alibaba-2\/"},"modified":"2020-10-15T12:51:48","modified_gmt":"2020-10-15T12:51:48","slug":"inex-fait-entrer-le-lait-de-croissance-bambix-sur-alibaba-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/inex-fait-entrer-le-lait-de-croissance-bambix-sur-alibaba-2\/","title":{"rendered":"Inex introduit son lait de croissance Bambix sur Alibaba"},"content":{"rendered":"<p><span style=\"background-color:white\">\u00c0 partir du mois prochain,\u00a0<strong>Inex\u00a0<\/strong>veut exporter son lait de croissance\u00a0<strong>Bambix<\/strong>\u00a0en Chine gr\u00e2ce \u00e0 la plateforme en ligne\u00a0<strong>Alibaba<\/strong>. L\u2019entreprise laiti\u00e8re de Flandre orientale vend d\u00e9j\u00e0 du lait conventionnel dans ce pays d\u2019Asie.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Du lait de croissance sur Tmall<\/span><\/h2>\n<p><span style=\"background-color:white\">Aujourd\u2019hui, Inex veut \u00e9galement commercialiser le lait de croissance Bambix, qu\u2019elle a repris de Danone en 2017, en Chine. Le lait en poudre europ\u00e9en est d\u00e9j\u00e0 tr\u00e8s demand\u00e9 dans le pays, car les Chinois ont davantage confiance dans les variantes de produits occidentales, mais il est \u00e9tonnant de constater que le producteur de produits laitiers se tourne vers le commerce \u00e9lectronique.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">En effet, l\u2019entreprise de Flandre orientale compte sur la plateforme\u00a0d\u2019Alibaba <strong>Tmall<\/strong>, principalement consacr\u00e9e aux marques occidentales premium. \u00ab\u2009Avec Tmall, les consommateurs chinois ayant des enfants peuvent\u00a0<a href=\"https:\/\/www.tijd.be\/ondernemen\/retail\/groeimelk-van-inex-via-alibaba-naar-groeimarkt-china\/10258083.html\" target=\"_blank\" rel=\"noopener\">\u00eatre approch\u00e9s de fa\u00e7on tr\u00e8s cibl\u00e9e<\/a>. La plateforme cr\u00e9era une page Bambix sur un site web de promotion des produits belges\u2009\u00bb, d\u00e9clare Steven Dierickx, directeur d\u2019exploitation, \u00e0 De Tijd. \u00ab\u2009Les Chinois ont bien plus l\u2019habitude de se faire livrer des produits alimentaires \u00e0 domicile\u2009\u00bb, assure-t-il.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Du lait en cadeau<\/span><\/h2>\n<p><span style=\"background-color:white\">Toutefois, il est difficile de pr\u00e9dire si Bambix sera \u00e9galement un succ\u00e8s en Chine. Il s\u2019agit en effet d\u2019un produit totalement nouveau, car les Chinois ne connaissent pas encore le lait de croissance. Selon Dierickx, la r\u00e9putation des produits belges, et d\u2019Inex en particulier, peut jouer en sa faveur. L\u2019entreprise y fournit du lait conventionnel depuis cinq ans. \u00ab\u2009Notre origine belge est une \u00e9norme valeur ajout\u00e9e pour le consommateur chinois. Nous remarquons m\u00eame que les Chinois offrent notre lait en cadeau \u00e0 leurs amis et \u00e0 leur famille. Inex y est vraiment vu comme un produit haut de gamme.\u2009\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Cependant, l\u2019exportation de lait conventionnel est sous pression depuis un certain temps, principalement en raison de la crise du coronavirus. Le niveau d\u2019exportation est actuellement pr\u00e8s d\u2019un tiers inf\u00e9rieur \u00e0 celui de l\u2019ann\u00e9e derni\u00e8re, alors que les co\u00fbts de transport sont beaucoup plus \u00e9lev\u00e9s. \u00ab\u2009Pour y rem\u00e9dier, nous comptons sur Bambix\u2009\u00bb, conclut Dierickx.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 partir du mois prochain,\u00a0Inex\u00a0veut exporter son lait de croissance\u00a0Bambix\u00a0en Chine gr\u00e2ce \u00e0 la plateforme en ligne\u00a0Alibaba. L\u2019entreprise laiti\u00e8re de Flandre orientale vend d\u00e9j\u00e0 du lait conventionnel dans ce pays d\u2019Asie. \u00a0 Du lait de croissance sur Tmall Aujourd\u2019hui, Inex veut \u00e9galement commercialiser le lait de croissance Bambix, qu\u2019elle a repris de Danone en 2017, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inex introduit son lait de croissance Bambix sur 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