{"id":44035,"date":"2020-10-16T14:24:18","date_gmt":"2020-10-16T14:24:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/le-plus-grand-magasin-action-au-monde-ouvre-ses-portes\/"},"modified":"2020-10-16T14:24:18","modified_gmt":"2020-10-16T14:24:18","slug":"le-plus-grand-magasin-action-au-monde-ouvre-ses-portes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-plus-grand-magasin-action-au-monde-ouvre-ses-portes\/","title":{"rendered":"Le plus grand magasin Action au monde ouvre ses portes"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Action<\/strong>\u00a0teste un nouveau concept de magasin deux fois plus grand que d&rsquo;habitude : en France, un magasin de 1 600 m\u00b2 a ouvert ses portes, le plus grand du discounter \u00e0 ce jour.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<h2><span style=\"background-color:white\">Caisses automatiques et espace<\/span><\/h2>\n<p><span style=\"background-color:white\">Le plus grand magasin Action au monde a ouvert ses portes en France, \u00e0 Sainte-Genevi\u00e8ve-des-Bois, en dessous de Paris. La superficie de ce nouveau magasin\u00a0est de 1\u2009600\u00a0m\u00b2, soit environ le double de la superficie habituelle. La gamme n\u2019est toutefois pas \u00e9largie\u00a0: le magasin propose 6\u2009000 r\u00e9f\u00e9rences dans les cat\u00e9gories traditionnelles du discounter non alimentaire.<\/span><\/p>\n<p><span style=\"background-color:white\">Il s\u2019agit d\u2019un\u00a0<a href=\"https:\/\/www.businessinsider.fr\/action-teste-un-nouveau-type-de-magasin-deux-fois-plus-grand-185641\" target=\"_blank\" rel=\"noopener\">projet pilote pour un nouveau concept de magasin<\/a>, plus spacieux et b\u00e9n\u00e9ficiant donc d\u2019une disposition plus a\u00e9r\u00e9e des produits. En outre, en plus des huit caisses traditionnelles, huit caisses automatiques ont \u00e9t\u00e9 install\u00e9es pour r\u00e9duire le temps d\u2019attente et fluidifier le passage en caisse.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Une image plus \u00e9cologique<\/span><\/h2>\n<p><span style=\"background-color:white\">Une autre nouveaut\u00e9 de ce concept est le renforcement de la promotion de la durabilit\u00e9\u00a0: Action veut adopter une image plus \u00e9cologique. Pour ce faire, l\u2019enseigne met notamment \u00e0 disposition des bornes de recharge \u00e9lectrique sur le parking et des bacs de recyclage dans le magasin, o\u00f9 les clients peuvent d\u00e9poser du textile, du petit \u00e9lectrom\u00e9nager et d\u2019autres produits usag\u00e9s.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Et la gamme est \u00e9galement durable\u00a0: le magasin propose des produits issus du d\u00e9veloppement durable, qui sont \u00e9galement mis en avant dans les rayons. \u00ab\u2009Aujourd\u2019hui, il est tout \u00e0 fait possible de trouver des produits labellis\u00e9s durables \u00e0 bas prix\u2009\u00bb, a d\u00e9clar\u00e9 Wouter De Backer, directeur g\u00e9n\u00e9ral d\u2019Action France, \u00e0 Business Insider. On ignore encore si ou quand le nouveau concept sera d\u00e9ploy\u00e9 ailleurs.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Action\u00a0teste un nouveau concept de magasin deux fois plus grand que d&rsquo;habitude : en France, un magasin de 1 600 m\u00b2 a ouvert ses portes, le plus grand du discounter \u00e0 ce jour. \u00a0 Caisses automatiques et espace Le plus grand magasin Action au monde a ouvert ses portes en France, \u00e0 Sainte-Genevi\u00e8ve-des-Bois, en dessous [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-44035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le plus grand magasin Action au monde ouvre ses portes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Action\u00a0teste un nouveau concept de magasin deux fois plus grand que d&#039;habitude.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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