{"id":44099,"date":"2020-10-20T13:28:26","date_gmt":"2020-10-20T13:28:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/asda-ouvre-un-magasin-test-ecologique\/"},"modified":"2020-10-20T13:28:26","modified_gmt":"2020-10-20T13:28:26","slug":"asda-ouvre-un-magasin-test-ecologique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/asda-ouvre-un-magasin-test-ecologique\/","title":{"rendered":"Asda ouvre un magasin test \u00ab\u2009\u00e9cologique\u2009\u00bb"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Asda<\/strong>\u00a0a ouvert son nouveau magasin test durable et pr\u00e9sente une nouvelle strat\u00e9gie pour r\u00e9duire l\u2019utilisation du plastique. La cha\u00eene de supermarch\u00e9s britannique promet \u00e9galement que les alternatives \u00e9cologiques ne co\u00fbteront pas plus cher aux clients.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Partenaires<\/span><\/h2>\n<p><span style=\"background-color:white\">Le nouveau magasin de Middleton (Leeds) doit limiter autant que possible les emballages en plastique et encourager la r\u00e9utilisation et le recyclage. Asda estime que les nombreuses initiatives d\u00e9ploy\u00e9es permettront d\u2019\u00e9conomiser un million de morceaux de plastique par an. Pour mettre le magasin en place, la cha\u00eene de supermarch\u00e9s s\u2019est associ\u00e9e avec de grandes marques telles que\u00a0<strong>PG Tips<\/strong>,\u00a0<strong>Vimto<\/strong>,\u00a0<strong>Kellogg\u2019s<\/strong>,\u00a0<strong>Radox<\/strong>\u00a0et\u00a0<strong>Persil<\/strong>. Asda esp\u00e8re surtout que cette exp\u00e9rience sera instructive et pouvoir d\u00e9terminer quels \u00e9l\u00e9ments de la nouvelle offre plaisent le plus aux clients et peuvent potentiellement \u00eatre d\u00e9ploy\u00e9s ailleurs.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Pour encourager les consommateurs \u00e0 acheter durable, la cha\u00eene de supermarch\u00e9s s\u2019engage, sous le slogan \u00ab\u2009Greener at Asda Price\u2009\u00bb, \u00e0 ce que les produits en vrac et non emball\u00e9s ne co\u00fbtent pas plus cher que les \u00e9quivalents emball\u00e9s dans le pays.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Stations de recharge<\/span><\/h2>\n<p><span style=\"background-color:white\">Le nouveau magasin comprend 15 grandes stations de recharge pour certaines marques populaires telles que Kellogg\u2019s,\u00a0<strong>Quaker Oats<\/strong>,\u00a0<strong>Lavazza<\/strong>\u00a0et\u00a0<strong>Taylors ou Harrogate<\/strong>. Le riz et les p\u00e2tes de marque propre d\u2019Asda peuvent \u00e9galement \u00eatre achet\u00e9s en vrac. En outre, de nombreuses marques et produits d\u2019<strong>Unilever<\/strong>, par exemple, sont disponibles dans des emballages rechargeables.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les fruits et l\u00e9gumes sont vendus non emball\u00e9s si possible. C\u2019est par exemple le cas des choux-fleurs, des champignons, des pommes, des choux et des tomates cerises. Toutes les plantes et fleurs sont \u00e9galement sans emballage ou uniquement habill\u00e9es d\u2019un emballage en papier.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Dans le sillon de l\u2019ouverture du nouveau magasin durable, Asda a pr\u00e9sent\u00e9 sa nouvelle strat\u00e9gie de durabilit\u00e9. Ainsi, l\u2019entreprise veut atteindre la neutralit\u00e9 climatique au plus tard en 2040. Dans le cadre de la lutte contre le plastique, la cha\u00eene promet de retirer 3 milliards de morceaux de plastique de ses produits de marque propre d\u2019ici \u00e0 2025. Enfin, le d\u00e9taillant s\u2019est \u00e9galement engag\u00e9 \u00e0 introduire plus de 40 produits rechargeables d\u2019ici \u00e0 2023 et \u00e0 investir dans 50 projets ferm\u00e9s et circulaires d\u2019ici \u00e0 2030, en \u00e9troite collaboration avec des soci\u00e9t\u00e9s de gestion des d\u00e9chets, des recycleurs et des d\u00e9veloppeurs de produits.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asda\u00a0a ouvert son nouveau magasin test durable et pr\u00e9sente une nouvelle strat\u00e9gie pour r\u00e9duire l\u2019utilisation du plastique. La cha\u00eene de supermarch\u00e9s britannique promet \u00e9galement que les alternatives \u00e9cologiques ne co\u00fbteront pas plus cher aux clients. \u00a0 Partenaires Le nouveau magasin de Middleton (Leeds) doit limiter autant que possible les emballages en plastique et encourager la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-44099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Asda ouvre un magasin test \u00ab\u2009\u00e9cologique\u2009\u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Asda\u00a0a ouvert son nouveau magasin test durable et pr\u00e9sente une nouvelle strat\u00e9gie pour r\u00e9duire l\u2019utilisation du plastique. 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