{"id":44315,"date":"2020-10-27T15:15:51","date_gmt":"2020-10-27T15:15:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-intensifie-la-concurrence-des-prix-avec-albert-heijn\/"},"modified":"2020-10-27T15:15:51","modified_gmt":"2020-10-27T15:15:51","slug":"colruyt-intensifie-la-concurrence-des-prix-avec-albert-heijn","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-intensifie-la-concurrence-des-prix-avec-albert-heijn\/","title":{"rendered":"Colruyt intensifie la concurrence des prix avec Albert Heijn"},"content":{"rendered":"<p><strong>Colruyt <\/strong>a r\u00e9cemment r\u00e9agi aux baisses des prix pratiqu\u00e9es chez <strong>Albert Heijn<\/strong>, cette fois-ci dans tous ses magasins flamands plut\u00f4t qu\u2019au niveau r\u00e9gional. Une cons\u00e9quence logique de la politique d&rsquo;expansion de la cha\u00eene hollandaise, selon le leader du march\u00e9.<br \/>\n\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>\u00ab La politique des prix ne change pas \u00bb<\/h2>\n<p>\nLa concurrence des prix entre le leader du march\u00e9 Colruyt et son challenger Albert Heijn entre dans une nouvelle phase. Les membres du groupe Facebook Promojagers Belgi\u00eb ont d\u00e9couvert dans leur application MyColruyt qu&rsquo;ils n&rsquo;avaient plus besoin de se d\u00e9placer pour avoir la garantie des prix les plus bas chez Colruyt. Jusqu&rsquo;\u00e0 r\u00e9cemment, le leader du march\u00e9 ajustait ses prix au niveau r\u00e9gional, dans les magasins directement concurrenc\u00e9s par Albert Heijn sur leur march\u00e9. Mais, depuis quelques semaines, cette \u00e9poque est r\u00e9volue : lorsque Colruyt doit r\u00e9agir \u00e0 une baisse de prix chez Albert Heijn, le d\u00e9taillant le fait directement dans tous ses magasins flamands.<\/p>\n<p>\u00a0<br \/>\n\u00ab Au final, rien ne change dans notre politique de prix \u00bb, d\u00e9clare Chris Van Wettere, directeur de Colruyt, \u00e0 RetailDetail. Mais la forte politique d&rsquo;expansion de l\u2019enseigne hollandaise se fait sentir. \u00ab Albert Heijn compte d\u00e9j\u00e0 53 magasins. Demain un magasin ouvrira sur la Groenplaats, le mois prochain \u00e0 Willebroek, ils poussent comme des champignons dans toute la Flandre. La c\u00f4te a par exemple longtemps \u00e9t\u00e9 \u00e9pargn\u00e9e, jusqu&rsquo;\u00e0 l\u2019ouverture d\u2019AH Oostende. En pratique, la plupart des magasins Colruyt ont d\u00e9j\u00e0 r\u00e9agi \u00e0 Albert Heijn. Seul quelques-uns \u00e9taient rest\u00e9s dans l\u2019attente, et ils r\u00e9agissent d\u00e9sormais aussi. Pour nous, c&rsquo;est seulement du business as usual, nous n&rsquo;avons rien fait de sp\u00e9cial. \u00bb<\/p>\n<p>\u00a0<br \/>\nSelon le d\u00e9taillant, il s&rsquo;agit d&rsquo;une \u00e9volution logique, qui sera \u00e9galement appliqu\u00e9e si <strong>Jumbo <\/strong>devait \u00e0 terme s\u2019\u00e9tendre en Belgique, par exemple. La politique de prix r\u00e9gionale de Colruyt reste totalement inchang\u00e9e. Cependant, Colruyt fait toujours la distinction entre le canal physique et le canal num\u00e9rique. Le d\u00e9taillant compare donc les prix dans ses magasins physiques avec ceux des magasins physiques de ses concurrents, et ses prix en ligne avec ceux d&rsquo;autres boutiques en ligne belges. Il peut donc encore y avoir des diff\u00e9rences de prix entre les prix pratiqu\u00e9s dans les magasins et ceux du service de courses <strong>Collect&amp;Go<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colruyt a r\u00e9cemment r\u00e9agi aux baisses des prix pratiqu\u00e9es chez Albert Heijn, cette fois-ci dans tous ses magasins flamands plut\u00f4t qu\u2019au niveau r\u00e9gional. Une cons\u00e9quence logique de la politique d&rsquo;expansion de la cha\u00eene hollandaise, selon le leader du march\u00e9. \u00a0 \u00ab La politique des prix ne change pas \u00bb La concurrence des prix entre le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-44315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt intensifie la concurrence des prix avec Albert Heijn - RetailDetail BE<\/title>\n<meta name=\"description\" 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