{"id":44335,"date":"2020-10-28T12:16:04","date_gmt":"2020-10-28T12:16:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/le-black-friday-fonctionne-mieux-en-ligne-que-les-soldes-2\/"},"modified":"2020-10-28T12:16:04","modified_gmt":"2020-10-28T12:16:04","slug":"le-black-friday-fonctionne-mieux-en-ligne-que-les-soldes-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-black-friday-fonctionne-mieux-en-ligne-que-les-soldes-2\/","title":{"rendered":"Le Black Friday fonctionne mieux (en ligne) que les soldes"},"content":{"rendered":"<p><span style=\"background-color:white\">Le Black Friday fait-il mieux que les soldes ? L&rsquo;ann\u00e9e derni\u00e8re, le Black Friday a rapport\u00e9 en ligne et en un jour 63% de plus que toute la premi\u00e8re semaine de soldes. Selon\u00a0<strong>BeCommerce<\/strong>, novembre est le mois des bonnes affaires.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Deux tiers dans les magasins<\/span><\/h2>\n<p><span style=\"background-color:white\">Novembre est l&rsquo;un des mois d&rsquo;achat les plus importants de l&rsquo;ann\u00e9e, estime l&rsquo;association professionnelle des commer\u00e7ants en ligne BeCommerce. L&rsquo;ann\u00e9e derni\u00e8re, en Belgique, les achats en ligne ont \u00e9t\u00e9 plus nombreux en novembre que pendant les autres mois de l&rsquo;ann\u00e9e, selon le Market Monitor de l&rsquo;organisation.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Aujourd\u2019hui, le Black Friday fait m\u00eame mieux que les soldes : l&rsquo;ann\u00e9e derni\u00e8re, les ventes r\u00e9alis\u00e9es lors de ce jour de promotions ont atteint 137,5 millions en Belgique, soit pas moins de 63% de plus que le chiffre d&rsquo;affaires de la premi\u00e8re semaine des soldes. Les magasins physiques b\u00e9n\u00e9ficieraient \u00e9galement du succ\u00e8s des jours de promotions venus des Etats-Unis : deux tiers du chiffre d\u2019affaires du Black Friday est r\u00e9alis\u00e9 dans les magasins physiques, soit\u00a0 95,3 millions d&rsquo;euros l&rsquo;ann\u00e9e derni\u00e8re. C\u2019est 21,2% de plus qu\u2019un an plus t\u00f4t.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Pression de fin d\u2019ann\u00e9e en novembre<\/span><\/h2>\n<p><span style=\"background-color:white\">La popularit\u00e9 est incontestablement croissante : l&rsquo;ann\u00e9e derni\u00e8re, le Black Friday a rapport\u00e9 un tiers de plus qu&rsquo;en 2018. Cette ann\u00e9e, BeCommerce attend encore plus des promotions de novembre, au vu du succ\u00e8s du commerce \u00e9lectronique en cette p\u00e9riode de coronavirus. \u00ab\u00a0Nous pr\u00e9voyons un automne tr\u00e8s charg\u00e9 pour nos partenaires et nous invitons les consommateurs et les boutiques en ligne \u00e0 en tenir compte : commandez \u00e0 temps et pr\u00e9voyez des alternatives pour la livraison \u00bb, indique Sofie Geeroms, directrice g\u00e9n\u00e9rale.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab Des retards \u00e9tant possibles, \u00e9talez vos actions de promotions de mani\u00e8re \u00e0 ce que les commandes soient les plus \u00e9tal\u00e9es possible et que les consommateurs puissent commander \u00e0 temps, communiquez avec le client, communiquez au sujet des commandes et mettez en place des alternatives pour la livraison\u00a0\u00bb, avertit \u00e9galement l&rsquo;association professionnelle des coursiers. L&rsquo;ann\u00e9e derni\u00e8re, le nombre de colis livr\u00e9s a augment\u00e9 de 15% en novembre, et cette ann\u00e9e les livreurs comptent sur \u00ab\u00a0la pression de fin d\u2019ann\u00e9e\u00a0\u00bb.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Black Friday fait-il mieux que les soldes ? L&rsquo;ann\u00e9e derni\u00e8re, le Black Friday a rapport\u00e9 en ligne et en un jour 63% de plus que toute la premi\u00e8re semaine de soldes. Selon\u00a0BeCommerce, novembre est le mois des bonnes affaires. \u00a0 Deux tiers dans les magasins Novembre est l&rsquo;un des mois d&rsquo;achat les plus importants [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-44335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Black Friday fonctionne mieux (en ligne) que les soldes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L&#039;ann\u00e9e derni\u00e8re, le Black Friday a rapport\u00e9 en ligne et en un jour 63% de plus que toute la premi\u00e8re semaine de soldes. 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