{"id":44348,"date":"2020-10-28T16:47:16","date_gmt":"2020-10-28T16:47:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/les-commercants-de-shopify-peuvent-desormais-vendre-sur-tiktok\/"},"modified":"2020-10-28T16:47:16","modified_gmt":"2020-10-28T16:47:16","slug":"les-commercants-de-shopify-peuvent-desormais-vendre-sur-tiktok","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-commercants-de-shopify-peuvent-desormais-vendre-sur-tiktok\/","title":{"rendered":"Les commer\u00e7ants peuvent d\u00e9sormais vendre sur TikTok"},"content":{"rendered":"<p><span style=\"background-color:white\">Il sera bient\u00f4t possible de faire du shopping sur\u00a0<strong>TikTok\u00a0<\/strong>: l\u2019application de partage de vid\u00e9os s\u2019associe \u00e0\u00a0<strong>Shopify<\/strong> et permettra ainsi \u00e0 pr\u00e8s d\u2019un million de d\u00e9taillants de proposer leurs produits directement aux utilisateurs du r\u00e9seau social.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Vente par vid\u00e9o<\/span><\/h2>\n<p><span style=\"background-color:white\">Le tr\u00e8s populaire r\u00e9seau TikTok offrira lui aussi une option shopping. Ses utilisateurs pourront prochainement acheter des articles sur l\u2019application, gr\u00e2ce \u00e0 une nouvelle collaboration conclue avec Shopify, le fournisseur de boutiques en ligne. Pr\u00e8s d\u2019un million de d\u00e9taillants et de marques auront la possibilit\u00e9 de faire de la publicit\u00e9 et de recourir au commerce social par le biais de TikTok. Pour ce faire, ils devront cr\u00e9er un compte \u00ab\u2009TikTok for Business\u2009\u00bb, et\u00a0<a href=\"https:\/\/www.chargedretail.co.uk\/2020\/10\/28\/tiktok-users-will-now-be-able-to-shop-from-nearly-1-million-shopify-retailers-in-app\/\" target=\"_blank\" rel=\"noopener\">poster des vid\u00e9os contenant des \u00ab\u2009shoppable ads\u2009\u00bb<\/a>, annonce Charged Retail.<\/span><\/p>\n<p><span style=\"background-color:white\">Les commer\u00e7ants ont le choix de cibler un public particulier dans l\u2019application, par exemple en fonction du sexe, de l\u2019\u00e2ge, du comportement et des cat\u00e9gories de vid\u00e9os. Il leur sera en outre possible de suivre le d\u00e9roulement de la campagne vid\u00e9o et d\u2019obtenir des donn\u00e9es sur le comportement des utilisateurs\u00a0: les d\u00e9taillants verront ainsi qui visite leur page, quels articles sont ajout\u00e9s au panier, quels utilisateurs commandent via l\u2019application et bien plus encore.<\/span><\/p>\n<p><span style=\"background-color:white\">Le service sera d\u00e9j\u00e0 disponible aux \u00c9tats-Unis, mais il faudra attendre le d\u00e9but de l\u2019ann\u00e9e prochaine pour qu\u2019il le soit aussi en Europe et en Asie. TikTok \u00e9tudie depuis un certain temps d\u00e9j\u00e0 les possibilit\u00e9s d\u2019entrer dans le monde du commerce de d\u00e9tail en dehors de la Chine, mais les tentatives du pr\u00e9sident am\u00e9ricain, Trump, d\u2019interdire la plateforme aux \u00c9tats-Unis ont rendu cela difficile jusqu\u2019\u00e0 pr\u00e9sent. N\u00e9anmoins, l\u2019application peut compter sur des centaines de milliers de jeunes consommateurs de la g\u00e9n\u00e9ration Z qui, selon l\u2019entreprise, souhaitent se tenir inform\u00e9s sur leurs marques pr\u00e9f\u00e9r\u00e9es. WhatsApp avait \u00e9galement annonc\u00e9\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/bient%C3%B4t-des-achats-sur-whatsapp\" target=\"_blank\" rel=\"noopener\">plus t\u00f4t cette semaine se diriger<\/a>\u00a0vers une option de shopping int\u00e9gr\u00e9.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il sera bient\u00f4t possible de faire du shopping sur\u00a0TikTok\u00a0: l\u2019application de partage de vid\u00e9os s\u2019associe \u00e0\u00a0Shopify et permettra ainsi \u00e0 pr\u00e8s d\u2019un million de d\u00e9taillants de proposer leurs produits directement aux utilisateurs du r\u00e9seau social. \u00a0 Vente par vid\u00e9o Le tr\u00e8s populaire r\u00e9seau TikTok offrira lui aussi une option shopping. Ses utilisateurs pourront prochainement acheter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-44348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les commer\u00e7ants peuvent d\u00e9sormais vendre sur TikTok - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Il sera bient\u00f4t possible de faire du shopping sur\u00a0TikTok\u00a0: l\u2019application s\u2019associe \u00e0\u00a0Shopify et permettra ainsi \u00e0 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