{"id":44519,"date":"2020-11-04T10:30:06","date_gmt":"2020-11-04T10:30:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/de-bijenkorf-en-ligne-en-france\/"},"modified":"2020-11-04T10:30:06","modified_gmt":"2020-11-04T10:30:06","slug":"de-bijenkorf-en-ligne-en-france","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/de-bijenkorf-en-ligne-en-france\/","title":{"rendered":"De Bijenkorf en ligne en France"},"content":{"rendered":"<p><span style=\"background-color:white\">Personne ne sait comment le prononcer, mais d\u00e9sormais les Fran\u00e7ais peuvent \u00e9galement faire des achats en ligne aupr\u00e8s de\u00a0<strong>De Bijenkorf<\/strong>. Apr\u00e8s la boutique en ligne en Belgique francophone, la cha\u00eene de grands magasins se lance maintenant \u00e0 la conqu\u00eate de la France.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<h2><span style=\"background-color:white\">\u00c0 l\u2019heure du reconfinement<\/span><\/h2>\n<p><span style=\"background-color:white\">De Bijenkorf tente sa chance en France\u00a0: \u00e0 l\u2019heure du reconfinement, la cha\u00eene\u00a0de grands magasins hollandaise ouvre une boutique en ligne. Depuis le 2 novembre<a href=\"https:\/\/fr.fashionnetwork.com\/news\/Le-grand-magasin-de-bijenkorf-lance-son-site-marchand-en-france,1256688.html\" target=\"_blank\" rel=\"noopener\">, le site web fran\u00e7ais est actif<\/a>, avec plus de mille marques dans les cat\u00e9gories mode, beaut\u00e9 et int\u00e9rieur, rapporte Fashion Network. Pour soutenir cette expansion, un nouveau centre de distribution de 82\u2009000 m\u00e8tres carr\u00e9s a \u00e9t\u00e9 ouvert \u00e0 Tilburg en 2019, permettant un service de livraison gratuite (au-del\u00e0 de 25\u00a0euros) dans les deux jours ouvrables.<\/span><\/p>\n<p><span style=\"background-color:white\">Les retours sont \u00e9galement gratuits et peuvent \u00eatre effectu\u00e9s dans un d\u00e9lai de 60 jours. Comme cadeau de bienvenue, une r\u00e9duction imm\u00e9diate de 25\u00a0euros est offerte pour tout premier achat en ligne de plus de 150\u00a0euros. Pour se faire conna\u00eetre, la formule de grands magasins se concentre dans un premier temps exclusivement sur le marketing en ligne, avec une campagne sur les r\u00e9seaux sociaux et sur Youtube. Une \u00e9quipe fran\u00e7aise a \u00e9galement rejoint l\u2019\u00e9quipe internationale.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">D\u00e9ploiement europ\u00e9en en ligne<\/span><\/h2>\n<p><span style=\"background-color:white\">L\u2019ouverture en France s\u2019inscrit dans un plan\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/de-bijenkorf-%C2%AB-vos-clients-ont-envie-d%E2%80%99%C3%AAtre-chouchout%C3%A9s-%C2%BB\" target=\"_blank\" rel=\"noopener\">d\u2019expansion (en ligne) plus large en Europe<\/a>, qui a d\u00e9but\u00e9 il y a cinq ans avec le lancement du premier site de commerce \u00e9lectronique \u00e0 l\u2019\u00e9tranger en Flandre. En 2019, De Bijenkorf est arriv\u00e9 en Allemagne, puis en Autriche en mars 2020, et le\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/de-bijenkorf-fait-ses-premiers-pas-en-fran%C3%A7ais\" target=\"_blank\" rel=\"noopener\">r\u00e9cent lancement en Wallonie<\/a>\u00a0en septembre \u00e9tait un avant-go\u00fbt de l\u2019arriv\u00e9e en France.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">En acc\u00e9l\u00e9rant sa strat\u00e9gie de croissance en ligne, De Bijenkorf pr\u00e9tend <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/de-bijenkorf-vise-la-wallonie-apr%C3%A8s-une-excellente-ann%C3%A9e-2019\" target=\"_blank\" rel=\"noopener\">pouvoir gagner des parts de march\u00e9<\/a> pendant la pand\u00e9mie de coronavirus. La cha\u00eene de grands magasins haut de gamme contraste donc fortement d\u2019autres enseignes du secteur comme Marks &amp; Spencer, qui a connu une baisse des ventes de v\u00eatements pendant la crise du coronavirus et\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/marks-spencer-voor-het-eerst-echt-het-rood\" target=\"_blank\" rel=\"noopener\">a enregistr\u00e9 une perte pour la premi\u00e8re fois en 94 ans<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personne ne sait comment le prononcer, mais d\u00e9sormais les Fran\u00e7ais peuvent \u00e9galement faire des achats en ligne aupr\u00e8s de\u00a0De Bijenkorf. Apr\u00e8s la boutique en ligne en Belgique francophone, la cha\u00eene de grands magasins se lance maintenant \u00e0 la conqu\u00eate de la France. \u00a0 \u00c0 l\u2019heure du reconfinement De Bijenkorf tente sa chance en France\u00a0: \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-44519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De Bijenkorf en ligne en France - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De 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