{"id":44527,"date":"2020-11-04T13:20:05","date_gmt":"2020-11-04T13:20:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/about-you-surfe-sur-la-vague-de-loccasion\/"},"modified":"2020-11-04T13:20:05","modified_gmt":"2020-11-04T13:20:05","slug":"about-you-surfe-sur-la-vague-de-loccasion","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/about-you-surfe-sur-la-vague-de-loccasion\/","title":{"rendered":"About You surfe sur la vague de l\u2019occasion"},"content":{"rendered":"<p><span style=\"background-color:white\">La plate-forme en ligne\u00a0<strong>About You<\/strong>\u00a0exp\u00e9rimente la vente de v\u00eatements d\u2019occasion\u00a0: le concurrent de Zalando propose environ 30\u2009000 r\u00e9f\u00e9rences d\u2019occasion dans son webshop allemand.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<h2><span style=\"background-color:white\">Surtout les marques de luxe\u00a0<\/span><\/h2>\n<p><span style=\"background-color:white\">About You a discr\u00e8tement commenc\u00e9 \u00e0 vendre des v\u00eatements d\u2019occasion\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-se-lance-%C3%A0-son-tour-dans-la-seconde-main\" target=\"_blank\" rel=\"noopener\">dans la foul\u00e9e de son rival<\/a>\u00a0Zalando et de d\u00e9taillants de fast-fashion comme <strong>H&amp;M<\/strong>. Sur le site allemand, on trouve d\u00e9sormais une rubrique \u00ab\u2009Second Love\u2009\u00bb bien cach\u00e9e entre les autres cat\u00e9gories de v\u00eatements.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Dans un premier temps, le site proposera\u00a0<a href=\"https:\/\/www.textilwirtschaft.de\/business\/news\/geschaeft-mit-gebrauchter-mode-auch-about-you-macht-jetzt-in-secondhand-227951?crefresh=1\" target=\"_blank\" rel=\"noopener\">quelque trente mille articles<\/a>, en particulier de marques de luxe comme\u00a0<strong>Valentino<\/strong>,\u00a0<strong>Balenciaga\u00a0<\/strong>et\u00a0<strong>Prada<\/strong>. La plate-forme de mode collabore dans ce domaine le sp\u00e9cialiste allemand\u00a0<strong>Vite EnVogue<\/strong>, explique TextilWirtschaft. Ces articles ne seront donc pas vendus en dehors du march\u00e9 int\u00e9rieur allemand.<\/span><\/p>\n<p><span style=\"background-color:white\">L\u2019occasion est tr\u00e8s tendance dans le paysage de la mode et dans la mode, elle pourrait m\u00eame d\u00e9passer le fast-fashion en 2025. En Europe, l\u2019association de l\u2019e-commerce CBCommerce estime que le march\u00e9 de l\u2019occasion <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/l%E2%80%99e-commerce-europ%C3%A9en-domin%C3%A9-par-les-places-de-march%C3%A9-en-ligne\" target=\"_blank\" rel=\"noopener\">repr\u00e9sentera une fois et demie celui de la mode rapide<\/a>, alors que le leader sur march\u00e9 am\u00e9ricain The RealReal \u00e9value le\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/gucci-va-vendre-des-articles-d%E2%80%99occasion-sur-realreal\" target=\"_blank\" rel=\"noopener\">sur un march\u00e9 mondial de 64 milliards de dollars<\/a>. De plus en plus de marques et de retailers se lancent dans l\u2019aventure pour r\u00e9duire leur empreinte carbone \u2013 une promesse que de nombreuses entreprises ont d\u00e9j\u00e0 faite.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plate-forme en ligne\u00a0About You\u00a0exp\u00e9rimente la vente de v\u00eatements d\u2019occasion\u00a0: le concurrent de Zalando propose environ 30\u2009000 r\u00e9f\u00e9rences d\u2019occasion dans son webshop allemand. \u00a0 Surtout les marques de luxe\u00a0 About You a discr\u00e8tement commenc\u00e9 \u00e0 vendre des v\u00eatements d\u2019occasion\u00a0dans la foul\u00e9e de son rival\u00a0Zalando et de d\u00e9taillants de fast-fashion comme H&amp;M. Sur le site allemand, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-44527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About You surfe sur la vague de l\u2019occasion - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La plate-forme en ligne\u00a0About You\u00a0exp\u00e9rimente la vente de v\u00eatements d\u2019occasion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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