{"id":44695,"date":"2020-11-12T12:13:05","date_gmt":"2020-11-12T12:13:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/poires-rouges-belges-en-exclusivite-chez-lidl-2\/"},"modified":"2020-11-12T12:13:05","modified_gmt":"2020-11-12T12:13:05","slug":"poires-rouges-belges-en-exclusivite-chez-lidl-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/poires-rouges-belges-en-exclusivite-chez-lidl-2\/","title":{"rendered":"Poires rouges belges en exclusivit\u00e9 chez Lidl"},"content":{"rendered":"<p><span style=\"background-color:white\">\u00c0 partir d\u2019aujourd\u2019hui,\u00a0<strong>Lidl<\/strong>\u00a0sera le seul grand retailer \u00e0 vendre des poires rouges. Le Red Modoc est une vari\u00e9t\u00e9 du producteur de fruit hesbignon <strong>Vergro<\/strong>, lequel veut augmenter sa production de mani\u00e8re significative dans les ann\u00e9es \u00e0 venir.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Contrat d\u2019exclusivit\u00e9<\/span><\/h2>\n<p><span style=\"background-color:white\">Lidl a conclu un contrat d\u2019exclusivit\u00e9 pour la Belgique concernant le Red Modoc. Le discounter proposera \u00e9galement les poires dans ses succursales \u00e9trang\u00e8res, y compris en Allemagne. Le nom Red Modoc en hommage \u00e0 une tribu indienne qui vivait dans la r\u00e9gion du d\u00e9veloppeur am\u00e9ricain de la vari\u00e9t\u00e9.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">La principale caract\u00e9ristique de la Red Modoc est sa robe rouge profond. Bien qu\u2019il existe d\u2019autres vari\u00e9t\u00e9s de poires de cette couleur, elles ne sont pas aussi rouges que la Red Modoc. La poire est \u00e9galement particuli\u00e8rement sucr\u00e9e et se conserve ais\u00e9ment.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Expansion <\/span><\/h2>\n<p><span style=\"background-color:white\">Vergro a r\u00e9colt\u00e9 ses premi\u00e8res poires rouges il y a deux ans. Le producteur de fruits a d\u00e9j\u00e0 consid\u00e9rablement augment\u00e9 sa production depuis. \u00ab\u00a0Cette ann\u00e9e, nous avons pu r\u00e9colter 400 tonnes de poires, principalement de jeunes arbres, ce qui repr\u00e9sente plus de 1 120 000 poires.\u00a0<a href=\"https:\/\/lidl.prezly.com\/eerste-bloedrode-haspengouwse-peer-exclusief-te-koop-bij-lidl\" target=\"_blank\" rel=\"noopener\">C\u2019est un \u00e9norme succ\u00e8s<\/a>\u00a0\u00bb, d\u00e9clare Dominiek Noppe, CEO de Vergro. La soci\u00e9t\u00e9 a l\u2019intention de continuer \u00e0 investir dans les poires rouges dans les ann\u00e9es \u00e0 venir, car la demande est forte. \u00ab\u00a0Nous avons maintenant plant\u00e9 30 hectares, mais d\u2019ici 2030, nous pr\u00e9voyons d\u2019en planter 200.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Pour le Lidl, le Red Modoc est une excellente occasion d\u2019offrir un petit extra \u00e0 ses clients pendant la p\u00e9riode de fin d\u2019ann\u00e9e. \u00ab\u00a0Nous sommes extr\u00eamement heureux d\u2019avoir pu conclure une collaboration exclusive avec le mara\u00eecher Vergro pour cette poire au look et au go\u00fbt uniques.\u00a0Cette d\u00e9marche s\u2019inscrit dans notre strat\u00e9gie qui consiste \u00e0 privil\u00e9gier autant que possible les produits locaux. Gr\u00e2ce \u00e0 la collaboration directe avec Vergro, nous n\u2019avons plus besoin de passer par des ventes aux ench\u00e8res ou des grossistes.\u00a0Et cela a un effet positif non seulement sur le prix que le producteur re\u00e7oit, mais aussi sur les prix dans les magasins\u00a0\u00bb, a d\u00e9clar\u00e9 la porte-parole Isabelle Colbrandt.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 partir d\u2019aujourd\u2019hui,\u00a0Lidl\u00a0sera le seul grand retailer \u00e0 vendre des poires rouges. Le Red Modoc est une vari\u00e9t\u00e9 du producteur de fruit hesbignon Vergro, lequel veut augmenter sa production de mani\u00e8re significative dans les ann\u00e9es \u00e0 venir. \u00a0 Contrat d\u2019exclusivit\u00e9 Lidl a conclu un contrat d\u2019exclusivit\u00e9 pour la Belgique concernant le Red Modoc. Le discounter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-44695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Poires rouges belges en exclusivit\u00e9 chez Lidl - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lidl\u00a0sera le seul grand retailer \u00e0 vendre des poires rouges. 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