{"id":44705,"date":"2020-11-12T16:46:34","date_gmt":"2020-11-12T16:46:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/primeur-une-franchise-ad-delhaize-ouvre-un-albert-heijn-2\/"},"modified":"2020-11-12T16:46:34","modified_gmt":"2020-11-12T16:46:34","slug":"primeur-une-franchise-ad-delhaize-ouvre-un-albert-heijn-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/primeur-une-franchise-ad-delhaize-ouvre-un-albert-heijn-2\/","title":{"rendered":"Primeur : un franchis\u00e9 AD Delhaize ouvre un Albert Heijn"},"content":{"rendered":"<p><span style=\"background-color:white\">La semaine prochaine,\u00a0<strong>Albert Heijn<\/strong>\u00a0ouvrira son 55e supermarch\u00e9 belge \u00e0 Willebroek. D\u00e9tail piquant : le franchis\u00e9 exploite d\u00e9j\u00e0 un\u00a0<strong>AD Delhaize<\/strong> de l\u2019autre c\u00f4t\u00e9 de la rue. \u00ab\u00a0Une preuve que les deux formules sont parfaitement compl\u00e9mentaires\u00a0\u00bb, r\u00e9agissent en ch\u0153ur Albert Heijn et Delhaize.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Deux marques fortes<\/span><\/h2>\n<p><span style=\"background-color:white\">Le mercredi 18 novembre, un Albert Heijn ouvrira ses portes sur la Dendermondsesteenweg \u00e0 Willebroek, dans un b\u00e2timent qui accueillait pr\u00e9c\u00e9demment un Carrefour Market.\u00a0Petite particularit\u00e9\u00a0: un supermarch\u00e9 AD Delhaize lui fait face de l\u2019autre c\u00f4t\u00e9 de la rue. Et les deux magasins seront tenus par le m\u00eame franchis\u00e9, Fr\u00e9d\u00e9ric Van Hoecke. Si ce n\u2019est pas le premier endroit o\u00f9 les deux formules se c\u00f4toient directement, c\u2019est la premi\u00e8re fois qu\u2019un franchis\u00e9 de Delhaize a l\u2019occasion de g\u00e9rer un magasin Albert Heijn. Mais c\u2019est une \u00e9volution logique, estiment les marques s\u0153urs.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u00a0Pour ce qui nous concerne, c\u2019est la preuve parfaite que les deux formules peuvent prosp\u00e9rer c\u00f4te \u00e0 c\u00f4te\u00a0\u00bb, d\u00e9clare Ann Maes, porte-parole d\u2019Albert Heijn, \u00e0 RetailDetail. Albert Heijn a d\u00e9j\u00e0 ouvert un supermarch\u00e9 pr\u00e8s d\u2019une succursale de Delhaize cette ann\u00e9e dans le parc commercial Pajot de Leeuw-Saint-Pierre, par exemple. \u00ab\u00a0C\u2019est simple. Nous avons deux marques fortes qui sont parfaitement compl\u00e9mentaires. Leur orientation strat\u00e9gique est diff\u00e9rente. Avec Albert Heijn, nous misons sur le prix et un assortiment surprenant qui est fondamentalement diff\u00e9rent de celui de Delhaize, o\u00f9 les clients sont plus attir\u00e9s par la qualit\u00e9, le frais et l\u2019aspect sant\u00e9.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Pas de cannibalisation<\/span><\/h2>\n<p><span style=\"background-color:white\">\u00ab\u00a0Nous constatons que nos entrepreneurs ont l\u2019ambition de se d\u00e9velopper et d\u2019exploiter davantage de magasins\u00a0\u00bb, embraie Roel Dekelver (Delhaize). \u00ab\u00a0Nous sommes heureux de les soutenir, mais il arrive qu\u2019il n\u2019y ait pas de place pour ouvrir un autre Delhaize dans leur r\u00e9gion. C\u2019est pourquoi nous avons donn\u00e9 le feu vert au lancement de plusieurs projets pilotes dans le cadre desquels des exploitants de Delhaize peuvent ouvrir un magasin Albert Heijn. Si un entrepreneur ind\u00e9pendant choisit d\u2019ouvrir un Albert Heijn pr\u00e8s de son Delhaize, cela d\u00e9montre \u00e0 nos yeux que les deux formules sont compl\u00e9mentaires et qu\u2019il n\u2019y a pas de cannibalisation. Vous ne trouverez pas de meilleure preuve.\u00a0\u00bb<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">C\u2019est un test, insiste-t-il. \u00ab\u00a0C\u2019est une premi\u00e8re et nous verrons les r\u00e9sultats. Mais nous sommes favorables \u00e0 l\u2019id\u00e9e\u00a0: c\u2019est une \u00e9volution logique, nous appartenons \u00e0 la m\u00eame famille. D\u2019ailleurs, il y a une muraille de Chine entre les deux supermarch\u00e9s\u00a0: ce sont deux entreprises diff\u00e9rentes, qui m\u00e8nent leur propre parcours commercial.\u00a0\u00bb<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">D\u2019autres franchis\u00e9s Delhaize auront-ils la possibilit\u00e9 d\u2019ouvrir un Albert Heijn en Belgique\u2009? \u00ab\u00a0Ce n\u2019est pas \u00e0 l\u2019ordre du jour pour l\u2019instant, c\u2019est un cas isol\u00e9. Mais nous avons de toute mani\u00e8re de nombreuses possibilit\u00e9s d\u2019expansion en Flandre\u00a0\u00bb, r\u00e9pond Ann Maes. Il n\u2019y a actuellement aucun projet dans l\u2019autre sens\u00a0: il n\u2019est pas encore question de franchis\u00e9s Albert Heijn qui exploiteraient un Delhaize.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La semaine prochaine,\u00a0Albert Heijn\u00a0ouvrira son 55e supermarch\u00e9 belge \u00e0 Willebroek. D\u00e9tail piquant : le franchis\u00e9 exploite d\u00e9j\u00e0 un\u00a0AD Delhaize de l\u2019autre c\u00f4t\u00e9 de la rue. \u00ab\u00a0Une preuve que les deux formules sont parfaitement compl\u00e9mentaires\u00a0\u00bb, r\u00e9agissent en ch\u0153ur Albert Heijn et Delhaize. \u00a0 Deux marques fortes Le mercredi 18 novembre, un Albert Heijn ouvrira ses portes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-44705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Primeur : un franchis\u00e9 AD Delhaize ouvre un Albert Heijn - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La semaine prochaine,\u00a0Albert Heijn\u00a0ouvrira son 55e supermarch\u00e9 belge \u00e0 Willebroek. 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