{"id":44758,"date":"2020-11-16T11:47:52","date_gmt":"2020-11-16T11:47:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-groupe-luxembourgeois-cactus-parie-sur-les-magasins-de-proximite\/"},"modified":"2020-11-16T11:47:52","modified_gmt":"2020-11-16T11:47:52","slug":"le-groupe-luxembourgeois-cactus-parie-sur-les-magasins-de-proximite","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-groupe-luxembourgeois-cactus-parie-sur-les-magasins-de-proximite\/","title":{"rendered":"Le groupe luxembourgeois Cactus parie sur les magasins de proximit\u00e9"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Cactus<\/strong>, l\u2019outsider qui est leader sur son march\u00e9\u00a0: le groupe luxembourgeois compte d\u00e9sormais 61 magasins et continue de grandir. Comme chez le num\u00e9ro deux\u00a0<strong>Delhaize<\/strong>, l\u2019accent est d\u00e9sormais plac\u00e9 sur les magasins de proximit\u00e9 avec le concept de franchise\u00a0<strong>Shoppi<\/strong>.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<h2><span style=\"background-color:white\">Le plus petit des grands<\/span><\/h2>\n<p><span style=\"background-color:white\">Paradoxalement, le plus grand food-retailer du Grand-Duch\u00e9 de Luxembourg est aussi le plus petit\u00a0: sur un march\u00e9 domin\u00e9 par <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-reste-ambitieux-au-luxembourg\" target=\"_blank\" rel=\"noopener\">des g\u00e9ants comme Delhaize<\/a>,\u00a0<strong>Auchan\u00a0<\/strong>et\u00a0<strong>Monoprix<\/strong>, l\u2019entreprise familiale fait office d\u2019exception. Le Managing Director Laurent Schonckert en est parfaitement conscient. Le retailer luxembourgeois continue donc \u00e0 se d\u00e9velopper avec courage, mais prudence.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Cactus compte aujourd\u2019hui 61 magasins dans 59 localit\u00e9s, r\u00e9partis sur quatre formats\u00a0: des hypermarch\u00e9s aux petits magasins de proximit\u00e9 sous le nom de Shoppi. Le groupe est ainsi en concurrence avec tous les food-retailers du pays. Mais l\u2019acteur local poss\u00e8de aussi plusieurs atouts, explique M.\u00a0Schonckert au journal Paperjam.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Ancrage immobilier<\/span><\/h2>\n<p><span style=\"background-color:white\">Les Luxembourgeois tirent ainsi profit de leur fort ancrage local, y compris en termes d\u2019emplacements\u00a0: en g\u00e9n\u00e9ral, Cactus ne loue pas ses immeubles, mais les ach\u00e8te. Parall\u00e8lement \u00e0 cela, le groupe dispose d\u2019un solide portefeuille immobilier avec de nombreux parcs et centres commerciaux o\u00f9 des retailers non-food viennent enrichir l\u2019assortiment. Cela oblige le groupe \u00e0 \u00eatre tr\u00e8s s\u00e9lectif, ce qui, selon Laurent Schonckert, a permis \u00e0 Cactus d\u2019\u00e9chapper \u00e0 certains nouveaux projets immobiliers \u00ab\u2009sursatur\u00e9s\u2009\u00bb et de s\u2019\u00e9tablir dans des zones r\u00e9sidentielles \u2013 une strat\u00e9gie qui porte particuli\u00e8rement ses fruits en cette p\u00e9riode de crise sanitaire.<\/span><\/p>\n<p><span style=\"background-color:white\">Le groupe mise aussi sur cet ancrage local dans son assortiment\u00a0: Cactus produit lui-m\u00eame par l\u2019interm\u00e9diaire de ses bouchers, traiteurs et boulangers-p\u00e2tissiers. Le d\u00e9taillant travaille m\u00eame\u00a0<a href=\"https:\/\/paperjam.lu\/article\/je-pense-qu-on-a-bien-defendu-\" target=\"_blank\" rel=\"noopener\">avec de \u00ab\u2009tr\u00e8s petits producteurs\u2009\u00bb <\/a>et propose du bio depuis 25 ans. C\u00f4t\u00e9 nouveaut\u00e9\u00a0: la collaboration avec\u00a0<strong>Letzshop<\/strong>, une plateforme en ligne pour les commer\u00e7ants luxembourgeois. La cha\u00eene a mis pour la premi\u00e8re fois en ligne une s\u00e9rie de r\u00e9f\u00e9rences \u00e0 l\u2019occasion de la foire aux vins et veut maintenant aller plus loin dans cette direction. La collaboration avec\u00a0<strong>EatHappy<\/strong>, qui pr\u00e9pare des sushis dans plusieurs magasins locaux, est \u00e9galement \u00e9tendue.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Commerces de proximit\u00e9 <\/span><\/h2>\n<p><span style=\"background-color:white\">\u00c0 terme, le concept de magasins de proximit\u00e9 Shoppi devrait gagner en importance dans le positionnement du groupe. Comme son rival Delhaize \u2013 num\u00e9ro deux au Luxembourg \u2013, Cactus constate que les magasins de proximit\u00e9 deviennent de v\u00e9ritables lieux d\u2019achats. \u00c0 partir de l\u2019ann\u00e9e prochaine, il y aura donc six nouveaux magasins Shoppi adoss\u00e9s \u00e0 des stations-service. Cactus Shoppi a \u00e9galement introduit r\u00e9cemment un nouveau branding qui met davantage en \u00e9vidence la marque Cactus dans les 33 magasins franchis\u00e9s. \u00ab\u2009Nous recevons de plus en plus de demandes de candidats-franchis\u00e9s\u2009\u00bb, explique Laurent Schonckert, m\u00eame si les emplacements envisag\u00e9s par l\u2019enseigne sont touch\u00e9s par le t\u00e9l\u00e9travail. \u00ab\u2009Mais il y aura un apr\u00e8s-covid, je suis assez confiant.\u2009\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">Cette confiance se traduit \u00e9galement par une expansion\u00a0: alors que le site d\u2019Ingeldorf sera enti\u00e8rement r\u00e9nov\u00e9 l\u2019ann\u00e9e prochaine, le groupe a lanc\u00e9 la construction de deux complexes enti\u00e8rement neufs. D\u00e9but\u00a02023, un supermarch\u00e9 de 3\u2009000\u00a0m\u00b2 s\u2019ouvrira \u00e0 Roodt-sur-Syre \u2013 pour la premi\u00e8re fois dans l\u2019est du pays \u2013 avec une demi-douzaine de magasins \u00e0 c\u00f4t\u00e9. Au plus tard d\u00e9but\u00a02024, le troisi\u00e8me plus grand magasin du groupe (7\u2009500\u00a0m\u00b2) ouvrira ses portes \u00e0 Esch\/Lallange, avec une cr\u00e8che, un centre de fitness, une vingtaine d\u2019autres magasins et m\u00eame une soixantaine d\u2019appartements.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cactus, l\u2019outsider qui est leader sur son march\u00e9\u00a0: le groupe luxembourgeois compte d\u00e9sormais 61 magasins et continue de grandir. Comme chez le num\u00e9ro deux\u00a0Delhaize, l\u2019accent est d\u00e9sormais plac\u00e9 sur les magasins de proximit\u00e9 avec le concept de franchise\u00a0Shoppi. \u00a0 Le plus petit des grands Paradoxalement, le plus grand food-retailer du Grand-Duch\u00e9 de Luxembourg est aussi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-44758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le groupe luxembourgeois Cactus parie sur les 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