{"id":44822,"date":"2020-11-17T16:17:04","date_gmt":"2020-11-17T16:17:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/amazon-devient-pharmacien\/"},"modified":"2020-11-17T16:17:04","modified_gmt":"2020-11-17T16:17:04","slug":"amazon-devient-pharmacien","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/amazon-devient-pharmacien\/","title":{"rendered":"Amazon devient pharmacien"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Amazon\u00a0<\/strong>est d\u00e9sormais aussi pharmacien : aux \u00c9tats-Unis, le g\u00e9ant de la vente en ligne va livrer des m\u00e9dicaments \u00e0 domicile, y compris des m\u00e9dicaments sur ordonnance. La soci\u00e9t\u00e9 de Jeff Bezos a ainsi acc\u00e8s \u00e0 l\u2019\u00e9tat de sant\u00e9 des clients.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Des m\u00e9dicaments avec les courses<\/span><\/h2>\n<p><span style=\"background-color:white\">Deux ans apr\u00e8s avoir acquis <strong>Pillpack<\/strong>, Amazon int\u00e8gre le service de livraison de m\u00e9dicaments dans son propre assortiment : Amazon Pharmacy est d\u00e9sormais en ligne aux \u00c9tats-Unis, ce qui permet aux clients de commander des m\u00e9dicaments sur Internet et par t\u00e9l\u00e9phone portable pour se les faire livrer \u00e0 domicile. Et ceci concerne des m\u00e9dicaments sur ordonnance \u2013 Amazon proposait d\u00e9j\u00e0 des m\u00e9dicaments sans ordonnance depuis un certain temps.<\/span><\/p>\n<p><span style=\"background-color:white\">Les clients devront ajouter leurs informations d\u2019assurance dans un profil s\u00e9curis\u00e9, pourront y consulter leurs ordonnances et auront le choix entre plusieurs options de livraison et de paiement au moment de la commande. Les membres Prime b\u00e9n\u00e9ficieront \u00e9galement de remises sur les m\u00e9dicaments et pourront comparer les prix avec ou sans assurance maladie. Des pharmaciens qualifi\u00e9s seront disponibles 24 heures sur 24 et 7 jours sur 7 pour r\u00e9pondre \u00e0 leurs questions sur les m\u00e9dicaments.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Sant\u00e9 personnelle<\/span><\/h2>\n<p><span style=\"background-color:white\">Jeff Bezos se rapproche ainsi encore un peu plus de son r\u00eave\u00a0: faire d\u2019Amazon une plate-forme commerciale universelle. \u00ab\u00a0Comme les consommateurs sont de plus en plus nombreux \u00e0 vouloir faire leurs courses quotidiennes depuis leur domicile, la pharmacie constitue\u00a0<a href=\"https:\/\/techcrunch.com\/2020\/11\/17\/amazon-launches-amazon-pharmacy-its-delivery-service-for-prescription-medications\/\" target=\"_blank\" rel=\"noopener\">un compl\u00e9ment important et n\u00e9cessaire<\/a>\u00a0\u00e0 la boutique en ligne d\u2019Amazon\u00a0\u00bb, a d\u00e9clar\u00e9 Doug Herrington, Senior Vice President\u00a0 pour l\u2019Am\u00e9rique du Nord, cit\u00e9 par TechCrunch.<\/span><\/p>\n<p><span style=\"background-color:white\">Non seulement les soins de sant\u00e9 constitueront une nouvelle source majeure de revenus pour le groupe (les services de pharmacie en ligne devraient g\u00e9n\u00e9rer de 131 milliards de dollars de chiffre d\u2019affaires dans le monde en 2025), mais Amazon aura \u00e9galement un acc\u00e8s sans pr\u00e9c\u00e9dent \u00e0 la vie priv\u00e9e de millions de consommateurs. Apr\u00e8s un tableau complet de ce que consomment les m\u00e9nages, l\u2019entreprise de Jeff Bezos aura en effet une id\u00e9e tr\u00e8s claire de l\u2019\u00e9tat de sant\u00e9 de ses clients.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Soins de sant\u00e9 <\/span><\/h2>\n<p><span style=\"background-color:white\">Au moment du d\u00e9clenchement de la pand\u00e9mie de coronavirus, Bezos avait d\u00e9j\u00e0 reconnu qu\u2019il s\u2019int\u00e9ressait au march\u00e9 des soins de sant\u00e9. Le multimilliardaire a \u00e9galement investi massivement dans le d\u00e9veloppement des tests sur le coronavirus, en particulier \u2013 mais pas exclusivement \u2013 pour ses propres employ\u00e9s. Et en ao\u00fbt, Amazon avait\u00a0 lanc\u00e9 son propre outil de suivi de la condition physique, Halo, qui permettait aux consommateurs de calculer et de suivre leur pourcentage de graisse corporelle.<\/span><\/p>\n<p><span style=\"background-color:white\">Dans un premier temps, Amazon Pharmacy ne sera lanc\u00e9e qu\u2019aux \u00c9tats-Unis. Mais une internationalisation des activit\u00e9s n\u2019est pas \u00e0 exclure. Bezos r\u00e9ussira-t-il \u00e0\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/cosm%C3%A9tique-et-droguerie\/pourquoi-les-pharmacies-ne-parviennent-pas-%C3%A0-se-consolider\" target=\"_blank\" rel=\"noopener\">consolider le march\u00e9 des pharmacies<\/a>, ce que m\u00eame les plus grands acteurs existants ne semblent pas \u00eatre en mesure de faire ?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon\u00a0est d\u00e9sormais aussi pharmacien : aux \u00c9tats-Unis, le g\u00e9ant de la vente en ligne va livrer des m\u00e9dicaments \u00e0 domicile, y compris des m\u00e9dicaments sur ordonnance. La soci\u00e9t\u00e9 de Jeff Bezos a ainsi acc\u00e8s \u00e0 l\u2019\u00e9tat de sant\u00e9 des clients. \u00a0 Des m\u00e9dicaments avec les courses Deux ans apr\u00e8s avoir acquis Pillpack, Amazon int\u00e8gre le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-44822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon devient pharmacien - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon\u00a0est 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