{"id":44842,"date":"2020-11-19T09:04:29","date_gmt":"2020-11-19T09:04:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/grace-au-coronavirus-ce-black-friday-sera-le-plus-grand-de-lhistoire-2\/"},"modified":"2020-11-19T09:04:29","modified_gmt":"2020-11-19T09:04:29","slug":"grace-au-coronavirus-ce-black-friday-sera-le-plus-grand-de-lhistoire-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/grace-au-coronavirus-ce-black-friday-sera-le-plus-grand-de-lhistoire-2\/","title":{"rendered":"\u00ab Gr\u00e2ce au coronavirus, ce Black Friday sera le plus grand de l\u2019histoire \u00bb"},"content":{"rendered":"<p><span style=\"background-color:white\">Le Black Friday s\u2019est \u00e9galement bien implant\u00e9 en Belgique\u00a0: cette grande foire aux bonnes affaires y est d\u00e9sormais consid\u00e9r\u00e9e comme le moment par excellence de lancer les pr\u00e9paratifs de la Saint-Nicolas et de la No\u00ebl. Et cette ann\u00e9e plus que jamais, gr\u00e2ce au coronavirus&#8230; Les commer\u00e7ants sont-ils pr\u00eats\u2009?<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Les jeunes sont fans<\/span><\/h2>\n<p><span style=\"background-color:white\">La prochaine \u00e9dition du Black Friday, le 27 novembre, sera la plus grande jamais organis\u00e9e en Belgique, \u00e0 en croire une \u00e9tude d\u2019iVox command\u00e9e par la plateforme de shopping Klarna. 59\u00a0% des Belges \u00e0 qui il arrive d\u2019acheter en ligne pr\u00e9voient de faire un achat \u00e0 l\u2019occasion du Black Friday ou du Cyber Monday, et ils sont 35\u00a0% \u00e0 dire qu\u2019ils ach\u00e8teront davantage cette ann\u00e9e en raison du confinement. Les jeunes sont particuli\u00e8rement fans\u00a0: 79\u00a0% des millennials esp\u00e8rent faire une bonne affaire. Les cat\u00e9gories de produits les plus populaires sont l\u2019\u00e9lectronique (28\u00a0%), l\u2019habillement (27\u00a0%), la beaut\u00e9 (23\u00a0%) et les appareils m\u00e9nagers (20\u00a0%). Les cadeaux pour les f\u00eates ont d\u00e9j\u00e0 \u00e9t\u00e9 demand\u00e9s.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les chiffres indiquent que cette foire aux bonnes affaires \u00ab\u00a0import\u00e9e\u00a0\u00bb est d\u00e9sormais parfaitement int\u00e9gr\u00e9e sur le march\u00e9 belge. \u00ab\u00a0Le Black Friday a d\u00e9pass\u00e9 le stade du ph\u00e9nom\u00e8ne nouveau arriv\u00e9 de l\u2019\u00e9tranger, il a \u00e9t\u00e9 adopt\u00e9. C\u2019est le moment de commencer \u00e0 pr\u00e9parer la Saint-Nicolas et la No\u00ebl. J\u2019en suis moi-m\u00eame surpris\u00a0: je m\u2019attendais vraiment \u00e0 ce que bien moins de Belges connaissent le Black Friday, j\u2019avais tort. M\u00eame si tout ne monde n\u2019en conna\u00eet pas encore la date pr\u00e9cise\u00a0\u00bb, explique Wilko Klaassen, directeur de Klarna pour la Belgique et les Pays-Bas. \u00ab\u00a0Les diff\u00e9rences avec les pays voisins n\u2019ont rien de significatif. Nous constatons juste que les Belges ach\u00e8tent de mani\u00e8re plus cibl\u00e9e, plus rationnelle. Ils se pr\u00e9parent, s\u2019informent \u00e0 l\u2019avance.\u00a0\u00bb 67\u00a0% des millennials savent d\u00e9j\u00e0 ce qu\u2019ils vont acheter et recherchent le meilleur prix pour ces produits.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Cr\u00e9er l\u2019urgence<\/span><\/h2>\n<p><span style=\"background-color:white\">Le Black Friday, c\u2019est avant tout l\u2019occasion de faire de bonnes affaires. Les Belges sont plus sensibles aux promotions du type \u00ab\u00a0deuxi\u00e8me exemplaire gratuit\u00a0\u00bb. Les remises de base fixe, les \u00ab\u00a0deuxi\u00e8mes exemplaires \u00e0 moiti\u00e9 prix\u00a0\u00bb et les remises cumul\u00e9es sur plusieurs produits sont \u00e9galement des formules gagnantes. Il est important de cr\u00e9er une certaine urgence, explique Wilko Klaassen\u00a0: \u00ab\u00a0Quand il n\u2019y en a plus, il n\u2019y en a plus, il ne faut pas arriver en retard. Le Belge devra \u00eatre \u00e0 l\u2019heure. Si l\u2019offre commence une minute apr\u00e8s minuit, vous devrez \u00eatre devant votre \u00e9cran.\u00a0\u00bb De nombreux d\u00e9taillants \u00e9talent d\u00e9sormais l\u2019\u00e9v\u00e9nement sur une semaine enti\u00e8re \u2013 du mercredi au mercredi \u2013, mais les offres individuelles les plus int\u00e9ressantes sont assorties d\u2019une date limite.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">R\u00e9cemment, les travailleurs du retail ont r\u00e9clam\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/faut-il-interdire-le-black-friday-en-p%C3%A9riode-de-crise-sanitaire%E2%80%89\" target=\"_blank\" rel=\"noopener\">un Black Friday en mode mineur, voire une suppression de l\u2019\u00e9v\u00e9nement<\/a> en raison des mesures sanitaires, mais on ne remarque aucune r\u00e9serve ou n\u00e9gativit\u00e9 dans les r\u00e9ponses des consommateurs sond\u00e9s. En revanche, le Black Friday sera une prouesse logistique. \u00ab\u00a0La plupart des webshops supporteront l\u2019enregistrement des commandes. Les entrep\u00f4ts propres devraient \u00e9galement tenir le coup. Mais les commer\u00e7ants n\u2019ont aucun contr\u00f4le sur les livraisons par la poste ou les services de distribution auxquels ils font appel. Les services postaux sont sous pression et annoncent d\u00e9j\u00e0 des retards. Les bateaux en provenance de Chine arriveront peut-\u00eatre trop tard&#8230;\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Diff\u00e9rentiation<\/span><\/h2>\n<p><span style=\"background-color:white\">Comme \u2013 crise sanitaire oblige \u2013 les bonnes affaires se feront principalement en ligne cette ann\u00e9e, les commer\u00e7ants feraient bien d\u2019aider leurs clients potentiels dans la phase pr\u00e9liminaire. \u00ab\u00a0Investissez dans l\u2019exp\u00e9rience d\u2019achat\u00a0\u00bb, conseille Wilko Klaassen. \u00ab\u00a0Et notamment dans de petites choses toutes simples\u00a0: de bons textes, de bonnes photos, des critiques, une histoire de votre cru&#8230; Tous ces petits d\u00e9tails sont tr\u00e8s utiles. Ne vous contentez pas de copier-coller le texte du fabricant, mais positionnez-vous en expert qui sait de quoi il parle. La diff\u00e9rentiation gagne en importance. S\u2019ils rencontrent la m\u00eame histoire partout, les Belges ach\u00e8teront de l\u2019autre c\u00f4t\u00e9 de la fronti\u00e8re.\u00a0\u00bb<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Une autre priorit\u00e9 consiste \u00e0 dissiper les incertitudes. \u00ab\u00a0Pour les Belges, l\u2019inconv\u00e9nient majeur des achats en ligne est l\u2019impossibilit\u00e9 de voir, sentir ou essayer le produit avant de payer. Aux Pays-Bas o\u00f9 ils sont peut-\u00eatre plus habitu\u00e9s \u00e0 acheter sur Internet, c\u2019est beaucoup moins le cas. Il faut dire que la politique de retour y est \u00e9galement plus pratique. Les proc\u00e9dures sont plus lourdes en Belgique. Les consommateurs veulent plus de certitudes. Cela reste le principal obstacle aux achats en ligne. Notre formule de paiement a posteriori peut constituer une solution, parce qu\u2019elle dissipe certaines incertitudes.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\"><strong>Les offres les plus populaires<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/sites\/default\/files\/deals%20black%20friday.JPG\" style=\"height:397px;width:700px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Black Friday s\u2019est \u00e9galement bien implant\u00e9 en Belgique\u00a0: cette grande foire aux bonnes affaires y est d\u00e9sormais consid\u00e9r\u00e9e comme le moment par excellence de lancer les pr\u00e9paratifs de la Saint-Nicolas et de la No\u00ebl. Et cette ann\u00e9e plus que jamais, gr\u00e2ce au coronavirus&#8230; Les commer\u00e7ants sont-ils pr\u00eats\u2009? \u00a0 Les jeunes sont fans La prochaine [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-44842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab Gr\u00e2ce au coronavirus, ce Black Friday sera le plus grand de l\u2019histoire \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le Black Friday s\u2019est \u00e9galement bien implant\u00e9 en Belgique, et cette ann\u00e9e plus que jamais, gr\u00e2ce au coronavirus... 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