{"id":44862,"date":"2020-11-19T11:40:35","date_gmt":"2020-11-19T11:40:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/carrefour-propose-des-fruits-equitables-de-fairebel-2\/"},"modified":"2020-11-19T11:40:35","modified_gmt":"2020-11-19T11:40:35","slug":"carrefour-propose-des-fruits-equitables-de-fairebel-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-propose-des-fruits-equitables-de-fairebel-2\/","title":{"rendered":"Carrefour propose des \u00ab\u2009fruits \u00e9quitables\u2009\u00bb de Fairebel"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Carrefour<\/strong>\u00a0lance une nouvelle gamme de pommes et de poires issues du commerce \u00e9quitable en collaboration avec\u00a0<strong>Fairebel<\/strong>. Le retailer propose d\u00e9j\u00e0 du lait et des produits laitiers de la marque fairtrade.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Collaboration historique<\/span><\/h2>\n<p><span style=\"background-color:white\">Fairebel est surtout connu pour son lait, arriv\u00e9 sur le march\u00e9 en 2009. La marque a ensuite introduit plusieurs autres laits et produits laitiers, dont des capsules de lait pour le caf\u00e9 et du beurre. Et Carrefour a \u00e9t\u00e9 la premi\u00e8re enseigne \u00e0 proposer des produits Fairebel aux consommateurs belges.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Cette coop\u00e9ration s\u2019\u00e9tend \u00e0 pr\u00e9sent \u00e0 une nouvelle gamme de pommes et de poires. Il s\u2019agit notamment des pommes Jonagold et des poires conf\u00e9rences d\u2019origine belge. Elles seront propos\u00e9es dans un emballage \u00e9cologique en carton au prix de vente conseill\u00e9 par la coop\u00e9rative\u00a0<strong>FairCoop<\/strong>. Ce prix garantit un revenu d\u00e9cent pour tous les acteurs de la fili\u00e8re.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u2009Carrefour s\u2019est donn\u00e9 pour mission de <a href=\"https:\/\/newsroom.carrefour.eu\/fairebel-werkt-samen-met-carrefour-voor-de-lancering-van-een-nieuw-assortiment-appels-en-peren-uit-eerlijke-handel\" target=\"_blank\" rel=\"noopener\">rendre le meilleur accessible \u00e0 tous<\/a>. C\u2019est pourquoi nous nous approvisionnons aussi pr\u00e8s que possible et collaborons dans diff\u00e9rentes initiatives Carrefour avec le monde agricole.\u00a0\u00a0 La collaboration avec Fairebel s\u2019inscrit dans ce contexte de proximit\u00e9 avec le monde agricole. Carrefour donne la priorit\u00e9 aux producteurs belges afin de soutenir l\u2019\u00e9conomie locale, de r\u00e9duire l\u2019impact environnemental et de garantir des produits de qualit\u00e9\u2009\u00bb, souligne Pascal L\u00e9glise, Directeur Responsabilit\u00e9 Soci\u00e9tale, Qualit\u00e9 et D\u00e9veloppement Durable.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Autres partenariats<\/span><\/h2>\n<p><span style=\"background-color:white\">On remarquera que les autres grandes enseignes n\u2019incluent pas (pour l\u2019instant) les fruits Fairebel dans leur assortiment. Delhaize et Colruyt ont d\u00e9j\u00e0 d\u2019autres partenariats durables avec des producteurs locaux et ne veulent pas les mettre en p\u00e9ril. \u00ab\u2009Notre syst\u00e8me est performant et\u00a0<a href=\"https:\/\/www.nieuwsblad.be\/cnt\/dmf20201119_95104816\" target=\"_blank\" rel=\"noopener\">nos producteurs en sont tr\u00e8s satisfaits<\/a>. Si nous devions acheter des produits de ce programme, nous ne pourrions plus nous approvisionner aupr\u00e8s de nos propres producteurs\u2009\u00bb, a d\u00e9clar\u00e9 Roel Dekelver, porte-parole de Delhaize, au Nieuwsblad.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Chez Colruyt, on explique que l\u2019enseigne propose d\u00e9j\u00e0 plusieurs r\u00e9f\u00e9rences de pommes Jonagold et de poires conf\u00e9rences, et que toute extension de cet assortiment serait contre-productive. \u00ab\u2009Mais nous ne fermerons pas compl\u00e8tement la porte. Nous continuerons \u00e0 suivre ce dossier et nous pourrions \u00e9ventuellement reconsid\u00e9rer notre position en temps utile\u2009\u00bb, a d\u00e9clar\u00e9 la porte-parole Hanne Poppe.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Bient\u00f4t, FairCoop commercialisera \u00e9galement de la viande. L\u2019objectif \u00e9tait de commencer d\u00e8s le 1er octobre, mais cela n\u2019a finalement pas \u00e9t\u00e9 possible. La coop\u00e9rative esp\u00e8re qu\u2019un accord sera bient\u00f4t conclu, car les prix du march\u00e9 ont chut\u00e9 \u00e0 la suite de la fermeture de l\u2019horeca.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carrefour\u00a0lance une nouvelle gamme de pommes et de poires issues du commerce \u00e9quitable en collaboration avec\u00a0Fairebel. Le retailer propose d\u00e9j\u00e0 du lait et des produits laitiers de la marque fairtrade. \u00a0 Collaboration historique Fairebel est surtout connu pour son lait, arriv\u00e9 sur le march\u00e9 en 2009. La marque a ensuite introduit plusieurs autres laits et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-44862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour propose des \u00ab\u2009fruits \u00e9quitables\u2009\u00bb de Fairebel - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Carrefour\u00a0lance une nouvelle gamme de pommes et de poires issues du commerce \u00e9quitable en collaboration avec la marque 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