{"id":44944,"date":"2020-11-23T10:33:01","date_gmt":"2020-11-23T10:33:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/paprika-achete-promiss-et-lemmene-en-ligne\/"},"modified":"2020-11-23T10:33:01","modified_gmt":"2020-11-23T10:33:01","slug":"paprika-achete-promiss-et-lemmene-en-ligne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/paprika-achete-promiss-et-lemmene-en-ligne\/","title":{"rendered":"Paprika ach\u00e8te Promiss et l\u2019emm\u00e8ne en ligne"},"content":{"rendered":"<p><span style=\"background-color:white\">La marque belge de v\u00eatements grandes tailles\u00a0<strong>Paprika\u00a0<\/strong>rach\u00e8te <strong>Promiss<\/strong>, la filiale de <strong>FNG, <\/strong>\u00e0\u00a0Marttjn Rozenboom. L\u2019entreprise veut commercialiser la marque 100\u00a0% en ligne.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<h2><span style=\"background-color:white\">Nouveau webshop<\/span><\/h2>\n<p><span style=\"background-color:white\">Jusqu\u2019\u00e0 r\u00e9cemment, Promiss faisait encore partie de\u00a0<strong>FNG Group<\/strong>. Mais apr\u00e8s la faillite du groupe plus t\u00f4t cette ann\u00e9e, la marque a \u00e9t\u00e9 <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/rozenboom-dan-toch-nieuwe-eigenaar-fng-nederland\" target=\"_blank\" rel=\"noopener\">reprise par Martijn Rozenboom<\/a><u>,<\/u> avec\u00a0<strong>Miss Etam<\/strong>,\u00a0<strong>Claudia Str\u00e4ter<\/strong>,\u00a0<strong>Expresso<\/strong>\u00a0et\u00a0<strong>Steps<\/strong>. Ce dernier vend \u00e0 son tour la\u00a0<a href=\"https:\/\/www.nu.nl\/economie\/6092184\/promiss-overgenomen-door-belgisch-plussizemerk-paprika.html#coral_talk_wrapper\" target=\"_blank\" rel=\"noopener\">marque et le fichier client<\/a>\u00a0\u00e0 Paprika, rapporte NU.nl.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">La marque belge de v\u00eatements grandes tailles pour femmes veut faire de Promiss une marque 100\u00a0% num\u00e9rique, avec une pr\u00e9sence s\u00e9lective hors ligne dans les grands magasins haut de gamme en Europe. Dans deux mois, un nouveau webshop sera disponible. Les collections resteront fid\u00e8les \u00e0 l\u2019essence de la marque, \u00ab\u2009le chic et l\u2019\u00e9l\u00e9gance urbaine pour la femme active\u2009\u00bb, peut-on lire dans un communiqu\u00e9 de presse.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Cette acquisition s\u2019inscrit dans l\u2019ambition de Paprika de devenir la meilleure marque de v\u00eatements grandes tailles en Europe. En outre, elle rapproche l\u2019entreprise de son objectif strat\u00e9gique de r\u00e9aliser plus de 50\u00a0% de son chiffre d\u2019affaires en ligne et de devenir ainsi en priorit\u00e9 une marque num\u00e9rique. Paprika a \u00e9t\u00e9 fond\u00e9e en Belgique en 1994, mais poss\u00e8de \u00e9galement des magasins en France, en Allemagne et aux Pays-Bas.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque belge de v\u00eatements grandes tailles\u00a0Paprika\u00a0rach\u00e8te Promiss, la filiale de FNG, \u00e0\u00a0Marttjn Rozenboom. L\u2019entreprise veut commercialiser la marque 100\u00a0% en ligne. \u00a0 Nouveau webshop Jusqu\u2019\u00e0 r\u00e9cemment, Promiss faisait encore partie de\u00a0FNG Group. Mais apr\u00e8s la faillite du groupe plus t\u00f4t cette ann\u00e9e, la marque a \u00e9t\u00e9 reprise par Martijn Rozenboom, avec\u00a0Miss Etam,\u00a0Claudia Str\u00e4ter,\u00a0Expresso\u00a0et\u00a0Steps. Ce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-44944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paprika ach\u00e8te Promiss et l\u2019emm\u00e8ne en ligne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La marque belge de v\u00eatements grandes tailles\u00a0Paprika\u00a0rach\u00e8te Promiss, la filiale de FNG, \u00e0\u00a0Martijn Rozenboom.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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