{"id":44968,"date":"2020-11-23T16:38:11","date_gmt":"2020-11-23T16:38:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lidl-sattaque-directement-a-la-concurrence-a-pelt-2\/"},"modified":"2020-11-23T16:38:11","modified_gmt":"2020-11-23T16:38:11","slug":"lidl-sattaque-directement-a-la-concurrence-a-pelt-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-sattaque-directement-a-la-concurrence-a-pelt-2\/","title":{"rendered":"Lidl s\u2019attaque directement \u00e0 la concurrence \u00e0 Pelt"},"content":{"rendered":"<p><span style=\"background-color:white\">Ce mercredi 25 novembre,\u00a0<strong>Lidl<\/strong>\u00a0ouvrira un nouveau supermarch\u00e9 dans la zone commerciale De Koel \u00e0 Pelt. Le discounter a ainsi choisi de s\u2019\u00e9tablir \u00e0 proximit\u00e9 de plusieurs concurrents comme\u00a0<strong>Aldi<\/strong>,\u00a0<strong>Albert Heijn<\/strong>\u00a0et\u00a0<strong>Jumbo<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<h2><span style=\"background-color:white\">Une concurrence f\u00e9roce<\/span><\/h2>\n<p><span style=\"background-color:white\">Le nouveau magasin remplace l\u2019ancien \u00e9tablissement du discounter \u00e0 Neerpelt, qui a ferm\u00e9 ses portes entre-temps. Avec une surface de 1321\u00a0m\u00b2, il est sensiblement plus vaste. Les clients auront le choix parmi un assortiment de quelque 1\u2009900 produits, dont 90\u00a0% de marques de distributeur.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les larges couloirs et la superficie du magasin leur procureront une agr\u00e9able sensation d\u2019espace. Cet espace suppl\u00e9mentaire sera \u00e9galement utile pour le personnel\u00a0: combin\u00e9 \u00e0 l\u2019agencement optimis\u00e9 du magasin, il devrait lui permettre de travailler plus ais\u00e9ment.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u2009L\u2019ouverture de ce nouveau magasin s\u2019inscrit dans la strat\u00e9gie de croissance de Lidl en Belgique. Outre les constructions de magasins \u00e0 de nouveaux emplacements, comme ici \u00e0 Pelt, les anciens magasins sont remplac\u00e9s par de nouveaux qui offriront une magnifique exp\u00e9rience d\u2019achat aux clients et un lieu de travail agr\u00e9able aux coll\u00e8gues\u2009\u00bb, a d\u00e9clar\u00e9 la porte-parole Isabelle Colbrandt.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le choix de l\u2019emplacement est toutefois \u00e9tonnant\u00a0: la zone commerciale De Koel accueille d\u00e9j\u00e0 un Aldi et un Albert Heijn r\u00e9cents, alors que Jumbo y a ouvert\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/vijf-conclusies-na-de-opening-van-jumbo-pelt\" target=\"_blank\" rel=\"noopener\">son premier supermarch\u00e9 en Belgique<\/a> il y a un an. Le Lidl sera donc voisin de ces food-retailers install\u00e9s \u00e0 distance de marche les uns des autres. La concurrence est meurtri\u00e8re \u00e0 Pelt\u00a0: <strong>Delhaize<\/strong>, <strong>Colruyt<\/strong>\u00a0et\u00a0<strong>Alvo<\/strong>\u00a0sont \u00e9galement implant\u00e9s un peu plus loin, comme plusieurs acteurs locaux.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce mercredi 25 novembre,\u00a0Lidl\u00a0ouvrira un nouveau supermarch\u00e9 dans la zone commerciale De Koel \u00e0 Pelt. Le discounter a ainsi choisi de s\u2019\u00e9tablir \u00e0 proximit\u00e9 de plusieurs concurrents comme\u00a0Aldi,\u00a0Albert Heijn\u00a0et\u00a0Jumbo.\u00a0 \u00a0 Une concurrence f\u00e9roce Le nouveau magasin remplace l\u2019ancien \u00e9tablissement du discounter \u00e0 Neerpelt, qui a ferm\u00e9 ses portes entre-temps. Avec une surface de 1321\u00a0m\u00b2, il [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-44968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl s\u2019attaque directement \u00e0 la concurrence \u00e0 Pelt - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ce mercredi 25 novembre,\u00a0Lidl\u00a0ouvrira un nouveau supermarch\u00e9 dans la zone commerciale De Koel \u00e0 Pelt, \u00e0 proximit\u00e9 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