{"id":44980,"date":"2020-11-24T11:40:31","date_gmt":"2020-11-24T11:40:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/black-friday-couvert-de-bleus-2\/"},"modified":"2020-11-24T11:40:31","modified_gmt":"2020-11-24T11:40:31","slug":"black-friday-couvert-de-bleus-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/black-friday-couvert-de-bleus-2\/","title":{"rendered":"Black Friday couvert de bleus"},"content":{"rendered":"

Cette ann\u00e9e, le Black Friday est rudement secou\u00e9\u00a0: malgr\u00e9 les nombreux appels \u00e0 sa suppression, le jour des promotions import\u00e9 des \u00c9tats-Unis rev\u00eat m\u00eame le vert et rouge. Toutes les couleurs sauf le noir, donc, mais Google <\/strong>peut y rem\u00e9dier.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Vendredi transparent<\/h2>\n

Cette ann\u00e9e, le \u00ab\u2009Black Friday\u2009\u00bb, la journ\u00e9e des bonnes affaires originaire des \u00c9tats-Unis, est plus controvers\u00e9 que jamais. Le jour de promotions s\u2019accompagne in\u00e9vitablement d\u2019une ru\u00e9e dans les rues commer\u00e7antes et du chaos dans les grands magasins. Comment g\u00e9rer cela en pleine crise du coronavirus<\/a>, alors que dans certains pays les magasins sont en plus ferm\u00e9s\u2009?<\/p>\n

\nEn France, ce vendredi sera donc transparent\u00a0: en consultation avec le secteur du commerce de d\u00e9tail, le vendredi noir est report\u00e9<\/a> pour laisser aux magasins physiques la possibilit\u00e9 d\u2019y participer. Il ne serait pas juste que seuls les acteurs num\u00e9riques puissent prendre part aux festivit\u00e9s du vendredi des bonnes affaires, n\u2019est-ce pas\u2009? Tous les magasins pourront donc rouvrir sp\u00e9cialement pour le Black Friday, qui aura lieu le 4 d\u00e9cembre. M\u00eame Amazon <\/strong>la joue fair-play.\u00a0<\/p>\n

\nCela nous am\u00e8ne donc \u00e0 la question suivante, que doit faire la Belgique\u2009? Ne devrions-nous pas \u00e9galement le reporter<\/a>, a prudemment sugg\u00e9r\u00e9 le Conseil des ministres, une semaine avant la date. Si les magasins peuvent \u00e9galement ouvrir ici, ont r\u00e9pondu les d\u00e9taillants, plein d\u2019espoir. Nous ne pouvons pas encore nous prononcer, ont-ils probablement r\u00e9pondu, car la requ\u00eate des ministres a rapidement essuy\u00e9 un \u00ab\u2009njet\u2009\u00bb.<\/p>\n

\u00a0<\/p>\n

Le rouge pour les commer\u00e7ants dans le rouge<\/h2>\n

Bol.com<\/strong>, magnanime, annonce n\u00e9anmoins l\u2019interruption de sa campagne Black Friday en Belgique, par solidarit\u00e9 avec les magasins physiques ferm\u00e9s. Mais il a oubli\u00e9 de mentionner que les actions sur le webshop se poursuivent malgr\u00e9 tout.<\/p>\n

\nEn r\u00e9action, Mode Unie pr\u00f4ne le Red Friday, un appel au sauvetage des commer\u00e7ants ind\u00e9pendants. \u00ab\u2009Les d\u00e9taillants locaux du pr\u00eat-\u00e0-porter ne font pas le poids face aux g\u00e9ants en ligne<\/a>. Ces derniers peuvent accorder des r\u00e9ductions impressionnantes parce qu\u2019ils travaillent avec des marges diff\u00e9rentes, et investir beaucoup d\u2019argent dans de grandes campagnes de promotion nationales\u2009\u00bb, explique la directrice, Isolde Delanghe.<\/p>\n

\nMode Unie appelle les consommateurs \u00e0 acheter \u00ab\u2009massivement\u2009\u00bb localement vendredi prochain, m\u00eame si ce n\u2019est pas dans les magasins physiques. \u00ab\u2009Est-ce que Mode Unie plaide pour la suppression des r\u00e9ductions et la non consommation les jours de promotions tels que le Black Friday\u2009? Pas du tout. Nous appelons au bon sens\u2009! Et nous demandons au consommateur d\u2019y r\u00e9fl\u00e9chir \u00e0 deux fois avant de choisir l\u2019endroit o\u00f9 il fait ses achats.\u2009\u00bb<\/p>\n

\u00a0<\/p>\n

Le vert n\u2019handicape pas la marge<\/h2>\n

Chez Ikea <\/strong>et Dill & Camomile<\/strong>, ils se frottent les mains. Et si vous n\u2019aviez m\u00eame pas besoin d\u2019accorder des r\u00e9ductions pour vous \u00e9riger en h\u00e9ros\u2009? Vous en faites un Green Friday, pr\u00e9cis\u00e9ment. \u00ab\u2009Chez nous, le bonheur ne r\u00e9side pas dans les promotions\u2009\u00bb, voil\u00e0 comment Hans Geels, PDG de Dille & Kamille, r\u00e9sume la philosophie de presque tous les d\u00e9taillants. Qu\u2019est-ce qui fait donc le bonheur de la cha\u00eene hollandaise\u2009? La plantation d\u2019arbres\u00a0: le 27 novembre, l\u2019entreprise fera planter une nouvelle for\u00eat.<\/p>\n

\nDille & Kamille a \u00e9galement ralli\u00e9 d\u2019autres entreprises \u00e0 sa cause, identifiables gr\u00e2ce au logo du Green Friday. Parmi elles, D\u00e9cathlon, qui sans h\u00e9siter \u00ab\u2009dit non au Vendredi noir\u2009\u00bb, non pas par souci \u00e9cologique, mais parce que \u00ab\u2009les grandes actions de promotions ne profitent pas forc\u00e9ment au chiffre d\u2019affaires de l\u2019ann\u00e9e en cours\u2009\u00bb. Et plus encore\u00a0: \u00ab\u2009les d\u00e9taillants se tirent m\u00eame une balle dans le pied en proposant des r\u00e9ductions inutiles sur certains produits\u2009\u00bb. En outre, les r\u00e9ductions suppl\u00e9mentaires, c\u2019est \u00ab\u2009contraire \u00e0 la philosophie d\u2019entreprise de Decathlon.\u2009\u00bb Voil\u00e0 qui est dit.<\/p>\n

\nIkea fait m\u00eame travailler les consommateurs le jour du Black Friday\u00a0: s\u2019ils d\u00e9montent les vieilles biblioth\u00e8ques et les vieux bureaux qu\u2019ils ont eux-m\u00eames mont\u00e9s, ils peuvent les ramener \u00e0 la cha\u00eene de magasins d\u2019int\u00e9rieur. En \u00e9change, ils re\u00e7oivent un bon d\u2019achat.<\/p>\n

\u00a0<\/p>\n

\u00ab\u2009Back to black\u2009\u00bb avec Google<\/h2>\n

D\u2019un vendredi rouge \u00e0 un vendredi vert, o\u00f9 est donc pass\u00e9 le noir\u2009? Dans le contexte du \u00ab\u2009Black Lives Matter\u2009\u00bb, cela peut avoir des airs de discrimination. Et Google entend bien y mettre un terme\u00a0: le moteur de recherche et l\u2019ancien chanteur des Fugees, Wyclef Jean, unissent leurs forces dans la campagne<\/a> #BlackOwnedFriday, qui met \u00e0 l\u2019honneur des entreprises d\u00e9tenues par des Afro-Am\u00e9ricains.<\/p>\n

\nSelon les calculs, elles sont particuli\u00e8rement affect\u00e9es par la crise du coronavirus aux \u00c9tats-Unis. C\u2019est pourquoi le g\u00e9ant de la technologie diffuse une s\u00e9rie de publicit\u00e9s et, depuis le 16 octobre, met en avant les entreprises \u00ab\u2009appartenant \u00e0 des noirs\u2009\u00bb par l\u2019interm\u00e9diaire de ses canaux de r\u00e9seaux sociaux tous les vendredis. Cette ann\u00e9e, il semble que le Vendredi saint tombe tr\u00e8s t\u00f4t\u2026 ou tr\u00e8s tard, \u00e7a d\u00e9pend.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cette ann\u00e9e, le Black Friday est rudement secou\u00e9\u00a0: malgr\u00e9 les nombreux appels \u00e0 sa suppression, le jour des promotions import\u00e9 des \u00c9tats-Unis rev\u00eat m\u00eame le vert et rouge. Toutes les couleurs sauf le noir, donc, mais Google peut y rem\u00e9dier. \u00a0 Vendredi transparent Cette ann\u00e9e, le \u00ab\u2009Black Friday\u2009\u00bb, la journ\u00e9e des bonnes affaires originaire des […]<\/p>\n","protected":false},"author":1,"featured_media":44977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[],"topic":[],"region":[],"class_list":["post-44980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus"],"acf":[],"yoast_head":"\nBlack Friday couvert de bleus - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Cette ann\u00e9e, le Black Friday est rudement secou\u00e9\u00a0: malgr\u00e9 les nombreux appels \u00e0 sa suppression, le jour des promotions 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