{"id":45030,"date":"2020-11-26T13:22:59","date_gmt":"2020-11-26T13:22:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-marche-fermier-en-ligne-efarmz-explose-2\/"},"modified":"2020-11-26T13:22:59","modified_gmt":"2020-11-26T13:22:59","slug":"le-marche-fermier-en-ligne-efarmz-explose-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-marche-fermier-en-ligne-efarmz-explose-2\/","title":{"rendered":"Le \u00ab march\u00e9 fermier \u00bb en ligne eFarmz explose"},"content":{"rendered":"<p><strong>eFarmz<\/strong>, la plateforme en ligne sp\u00e9cialis\u00e9e dans les produits locaux et bio, a tripl\u00e9 son chiffre d\u2019affaires depuis le d\u00e9but de la crise. \u00ab\u00a0Notre pays a peut-\u00eatre rat\u00e9 le train de l\u2019e-commerce non alimentaire, mais pas celui de l\u2019alimentaire.\u00a0\u00bb<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Une croissance explosive<\/h2>\n<p>eFarmz a d\u00e9j\u00e0 recrut\u00e9 20 nouveaux employ\u00e9s depuis septembre, tant pour les fonctions op\u00e9rationnelles que pour le management. Une preuve du succ\u00e8s de la plate-forme bruxelloise d\u2019e-commerce. \u00ab\u00a0Lors du premier confinement, nous avons <a href=\"https:\/\/trends.levif.be\/economie\/magazine\/comment-efarmz-digere-sa-croissance-monstre\/article-normal-1361539.html\" target=\"_blank\" rel=\"noopener\">fait appel \u00e0 de nombreux int\u00e9rimaires<\/a> recrut\u00e9s dans l\u2019urgence\u00a0\u00bb, explique la fondatrice et CEO Muriel Bernard \u00e0 Trends-Tendances. \u00ab\u00a0Les profils n\u2019\u00e9taient, du coup, pas toujours ad\u00e9quats et nous avons d\u00fb corriger le tir.\u2009\u00bb Au niveau du management, l\u2019entreprise a engag\u00e9 huit personnes en plus et dispose aujourd\u2019hui d\u2019une vraie \u00e9quipe sp\u00e9cialis\u00e9e.<\/p>\n<p>\u00a0<\/p>\n<p>L\u2019objectif n\u2019\u00e9tait pas que l\u2019entreprise se d\u00e9veloppe si vite. Mais la crise sanitaire a eu un effet d\u2019acc\u00e9l\u00e9ration monstre sur les activit\u00e9s. eFarmz table d\u00e9sormais sur un chiffre d\u2019affaires de 10 millions d\u2019euros pour l\u2019ensemble de l\u2019ann\u00e9e 2020, soit un triplement par rapport au d\u00e9but de l\u2019ann\u00e9e. L\u2019entreprise bruxelloise compte aujourd\u2019hui une base de 40 000 clients.<\/p>\n<p>\u00a0<\/p>\n<p>Elle a aussi tir\u00e9 de nombreux enseignements du premier confinement. \u00ab\u00a0En une semaine, nos ventes ont explos\u00e9\u00a0\u00bb, explique Murie Bernard. En sous-capacit\u00e9, l\u2019entreprise se voit alors forc\u00e9e de bloquer les commandes sur son site. \u00ab\u00a0C\u2019est vraiment dommage que nous n\u2019ayons pas eu la capacit\u00e9 suffisante, nous aurions pu sinon multiplier nos ventes par cinq.\u00a0\u00bb<\/p>\n<h2>\u00a0<\/h2>\n<h2>Rep\u00e9rer les points de friction<\/h2>\n<p>L\u2019un des premiers obstacles auxquels l\u2019entreprise a fait face est \u00e9videmment le manque d\u2019espace au sol pour g\u00e9rer l\u2019afflux de commandes.\u00a0 En mars, la soci\u00e9t\u00e9 devait encore se contenter de deux petits entrep\u00f4ts de 300m\u00b2. Depuis fin octobre, toutes les op\u00e9rations ont migr\u00e9 vers un tout nouvel entrep\u00f4t de 1.800 m2 situ\u00e9 \u00e0 quelques centaines de m\u00e8tres des anciennes installations, \u00e0 Anderlecht. \u00ab\u00a0Il est beaucoup mieux organis\u00e9 et nous permettra de grandir encore\u00a0\u00bb, se r\u00e9jouit la CEO.<\/p>\n<p>\u00a0<\/p>\n<p>Un autre point de friction \u00e9tait le contr\u00f4le qualit\u00e9. \u00ab\u00a0Avant, le picking et le contr\u00f4le de la qualit\u00e9 se d\u00e9roulaient en une seule fois, par une seule personne Ce n\u2019est plus le cas aujourd\u2019hui.\u00a0\u00bb L\u2019organisation de la r\u00e9ception des marchandises a \u00e9galement \u00e9t\u00e9 revue. \u00ab\u00a0Nous avons mis en place des audits qualit\u00e9 \u00e0 diff\u00e9rentes \u00e9tapes de la cha\u00eene.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<p>Enfin, le boom des commandes au printemps a fait appara\u00eetre l\u2019insuffisante num\u00e9risation des op\u00e9rations.\u00a0 \u00ab\u00a0Nous travaillons encore avec pas mal de papier\u00a0\u00bb, avoue Muriel Bernard. \u00ab\u00a0Cela devient compliqu\u00e9.\u00a0 Nous pr\u00e9parons pour le moment un gros projet de digitalisation, l\u2019objectif \u00e9tant d\u2019informatiser tout ce qui peut l\u2019\u00eatre.\u00a0\u00bb Le but n\u2019est pas du tout d\u2019automatiser la pr\u00e9paration des commandes, mais plut\u00f4t de suivre les produits \u00e0 la trace depuis leur arriv\u00e9e dans l\u2019entrep\u00f4t.<\/p>\n<p>\u00a0<\/p>\n<p>eFarmz est aujourd\u2019hui pr\u00eate \u00e0 supporter sa tr\u00e8s forte croissance sans se retrouver en sous-capacit\u00e9 comme ce fut le cas au printemps.\u00a0 \u00ab\u00a0L\u2019entreprise ne devrait plus fermer son site\u00a0\u00bb, assure sa fondatrice.\u00a0 \u00ab\u00a0D\u2019autant que sc\u00e9nario du deuxi\u00e8me confinement est quelque peu diff\u00e9rent.\u00a0 Nous avons encore enregistr\u00e9 une croissance de 30% en novembre, mais les consommateurs sont moins paniqu\u00e9s et ne font pas de r\u00e9serves.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<h2>Fid\u00e9lisation des clients<\/h2>\n<p>Reste \u00e0 savoir si eFarmz r\u00e9ussira \u00e9galement \u00e0 conserver ses (nouveaux) clients apr\u00e8s la crise. En tout cas, la soci\u00e9t\u00e9 n\u2019a pas constat\u00e9 de chute importante des ventes depuis le d\u00e9confinement. Muriel Bernard reste optimiste, bien qu\u2019elle soit consciente que la r\u00e9tention des clients reste le plus grand challenge. \u00ab\u00a0Nous continuons \u00e0 innover en proposant de nouveaux produits chaque semaine et en assurant une qualit\u00e9 de service impeccable.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<p>Elle demeure extr\u00eamement ambitieuse et veut faire d\u2019eFarmz la plate-forme d\u2019e-commerce bio et local de r\u00e9f\u00e9rence en ligne en Belgique francophone. \u00ab\u00a0Il faut que nous d\u00e9passions les early adopters\u00a0\u00bb, poursuit-elle Pour attirer un public plus large, la soci\u00e9t\u00e9 a d\u00e9j\u00e0 ajout\u00e9 200 nouvelles r\u00e9f\u00e9rences \u00e0 sa gamme. En outre, le budget de marketing sera augment\u00e9 et la soci\u00e9t\u00e9 envisage m\u00eame une campagne t\u00e9l\u00e9. L\u2019an prochain, la plate-forme vise un chiffre d\u2019affaires de 20 millions d\u2019euros, c\u2019est-\u00e0-dire un nouveau doublement des ventes. \u00ab\u00a0Essayons de d\u00e9fendre l\u2019e-commerce belge\u2009! Notre pays a peut-\u00eatre rat\u00e9 le train de l\u2019e-commerce non alimentaire, mais pas celui de l\u2019alimentaire.\u00a0 C\u2019est maintenant qu\u2019il faut investir.\u00a0 Nous sommes pr\u00eats, et voulons prendre le march\u00e9.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>eFarmz, la plateforme en ligne sp\u00e9cialis\u00e9e dans les produits locaux et bio, a tripl\u00e9 son chiffre d\u2019affaires depuis le d\u00e9but de la crise. \u00ab\u00a0Notre pays a peut-\u00eatre rat\u00e9 le train de l\u2019e-commerce non alimentaire, mais pas celui de l\u2019alimentaire.\u00a0\u00bb \u00a0 Une croissance explosive eFarmz a d\u00e9j\u00e0 recrut\u00e9 20 nouveaux employ\u00e9s depuis septembre, tant pour les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[],"topic":[],"region":[],"class_list":["post-45030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le \u00ab march\u00e9 fermier \u00bb en ligne eFarmz explose - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"eFarmz, la plateforme en ligne sp\u00e9cialis\u00e9e dans les produits locaux et bio, a tripl\u00e9 son chiffre d\u2019affaires depuis le d\u00e9but de la crise. Het online platform eFarmz, gespecialiseerd in lokale en bioproducten, heeft zijn omzet verdrievoudigd sinds het uitbreken van de crisis. \u201cOns land heeft misschien de non-food e-commercetrein gemist, maar niet de food-trein.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-marche-fermier-en-ligne-efarmz-explose-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le \u00ab march\u00e9 fermier \u00bb en ligne eFarmz explose - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"eFarmz, la plateforme en ligne sp\u00e9cialis\u00e9e dans les produits locaux et bio, a tripl\u00e9 son chiffre d\u2019affaires depuis le d\u00e9but de la crise. Het online platform eFarmz, gespecialiseerd in lokale en bioproducten, heeft zijn omzet verdrievoudigd sinds het uitbreken van de crisis. \u201cOns land heeft misschien de non-food e-commercetrein gemist, maar niet de food-trein.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-marche-fermier-en-ligne-efarmz-explose-2\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-26T13:22:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/107093589_3312213268831317_1407299360012053155_o.jpg?fit=1008%2C567&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1008\" \/>\n\t<meta property=\"og:image:height\" content=\"567\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-marche-fermier-en-ligne-efarmz-explose-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-marche-fermier-en-ligne-efarmz-explose-2\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Le \u00ab march\u00e9 fermier \u00bb en ligne eFarmz explose\",\"datePublished\":\"2020-11-26T13:22:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-marche-fermier-en-ligne-efarmz-explose-2\/\"},\"wordCount\":810,\"publisher\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-marche-fermier-en-ligne-efarmz-explose-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/107093589_3312213268831317_1407299360012053155_o.jpg\",\"articleSection\":[\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.retaildetail.be\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-marche-fermier-en-ligne-efarmz-explose-2\/\",\"url\":\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-marche-fermier-en-ligne-efarmz-explose-2\/\",\"name\":\"Le \u00ab march\u00e9 fermier \u00bb en ligne eFarmz explose - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-marche-fermier-en-ligne-efarmz-explose-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-marche-fermier-en-ligne-efarmz-explose-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/107093589_3312213268831317_1407299360012053155_o.jpg\",\"datePublished\":\"2020-11-26T13:22:59+00:00\",\"description\":\"eFarmz, la plateforme en ligne sp\u00e9cialis\u00e9e dans les produits locaux et bio, a tripl\u00e9 son chiffre d\u2019affaires depuis le d\u00e9but de la crise. 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