{"id":45065,"date":"2020-11-30T10:05:25","date_gmt":"2020-11-30T10:05:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/le-funshopping-nest-pas-mort-2\/"},"modified":"2020-11-30T10:05:25","modified_gmt":"2020-11-30T10:05:25","slug":"le-funshopping-nest-pas-mort-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-funshopping-nest-pas-mort-2\/","title":{"rendered":"\u00ab Le funshopping n'est pas mort \u00bb"},"content":{"rendered":"

Bien que les Belges effectuent davantage d\u2019achats cibl\u00e9s depuis la pand\u00e9mie de coronavirus, le temps qu’ils consacrent au shopping n’a pas tellement diminu\u00e9. Il n\u2019est donc pas uniquement question de runshopping, constate The Retail Factory.<\/span><\/p>\n

<\/p>\n

\u00a0<\/p>\n

\u00c0 peine 5% de temps en moins<\/span><\/h2>\n

Le temps pass\u00e9 par les Belges dans les centres commerciaux apr\u00e8s le premier confinement a diminu\u00e9 de 5% en moyenne. Dans les parcs de vente au d\u00e9tail, la diff\u00e9rence est encore plus faible : en moyenne, les acheteurs y ont pass\u00e9 4% de temps en moins depuis le premier confinement au printemps. Le funshopping est donc loin d’\u00eatre mort et tout ne r\u00e9sume certainement pas au runshopping, conclut The Retail Factory. D’apr\u00e8s les calculs, on ne peut d\u2019ailleurs pas encore v\u00e9ritablement parler de runshopping.<\/span><\/p>\n

Toutefois, les acheteurs tiennent compte du virus et leurs achats sont plus cibl\u00e9s. Par exemple, on constate que la fr\u00e9quentation dans les centres commerciaux belges a diminu\u00e9 de 35%, alors qu\u2019elle n’a diminu\u00e9 que de 7% dans les parcs de vente au d\u00e9tail. Les consommateurs ach\u00e8tent donc diff\u00e9remment (et moins). Le fait que les centres commerciaux soient plus touch\u00e9s que les parcs de vente au d\u00e9tail peut s’expliquer par plusieurs facteurs : \u00e9tant des espaces ferm\u00e9s, ils sont parfois per\u00e7us comme plus sensibles aux risques de contamination, et les centres commerciaux sont encore largement associ\u00e9s au funshopping, \u00e0 une journ\u00e9e d\u00e9tente et \u00e0 des pauses restauration.<\/span><\/p>\n

Au vu des chiffres, The Retail Factory conclut n\u00e9anmoins que les consommateurs souhaitent ind\u00e9niablement continuer \u00e0 consacrer du temps au shopping. Mais les d\u00e9taillants devront les y encourager : les promotions et l\u2019exp\u00e9rience client seront cruciales pour inciter le consommateur \u00e0 revenir dans les magasins apr\u00e8s ce deuxi\u00e8me confinement, et pour qu\u2019il retrouve vraiment le c\u00f4t\u00e9 \u00ab\u00a0fun\u00a0\u00bb du shopping.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

<\/span><\/p>\n

Graphiques\u00a0: The Retail Factory 2020<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Bien que les Belges effectuent davantage d\u2019achats cibl\u00e9s depuis la pand\u00e9mie de coronavirus, le temps qu’ils consacrent au shopping n’a pas tellement diminu\u00e9. Il n\u2019est donc pas uniquement question de runshopping, constate The Retail Factory. \u00a0 \u00c0 peine 5% de temps en moins Le temps pass\u00e9 par les Belges dans les centres commerciaux apr\u00e8s le […]<\/p>\n","protected":false},"author":1,"featured_media":45062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-45065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\n\u00ab Le funshopping n'est pas mort \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Bien que les Belges effectuent davantage d\u2019achats cibl\u00e9s depuis la pand\u00e9mie de coronavirus, le temps qu'ils consacrent au shopping n'a 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