{"id":45093,"date":"2020-11-30T16:14:44","date_gmt":"2020-11-30T16:14:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/la-vente-au-detail-post-coronavirus-moins-de-magasins-mais-des-magasins-ameliores\/"},"modified":"2020-11-30T16:14:44","modified_gmt":"2020-11-30T16:14:44","slug":"la-vente-au-detail-post-coronavirus-moins-de-magasins-mais-des-magasins-ameliores","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-vente-au-detail-post-coronavirus-moins-de-magasins-mais-des-magasins-ameliores\/","title":{"rendered":"La vente au d\u00e9tail post-coronavirus : \u00ab Moins de magasins, mais des magasins am\u00e9lior\u00e9s \u00bb"},"content":{"rendered":"

Le Covid-19 n’\u00e9tait que la pointe de l’iceberg : les ann\u00e9es 2020 seront une d\u00e9cennie riche en bouleversements. L’hyper-personnalisation, les concepts de magasins hybrides et le \u00ab\u00a0commerce social\u00a0\u00bb font un tabac gr\u00e2ce \u00e0 la pand\u00e9mie.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Les joueurs interm\u00e9diaires ne s’en sortent pas<\/h2>\n

Les cons\u00e9quences de la pand\u00e9mie de coronavirus continueront \u00e0 se faire ressentir, pr\u00e9disent d\u00e9j\u00e0 les experts. Apr\u00e8s tout, l\u2019apparition du virus a r\u00e9v\u00e9l\u00e9 des tendances qui se dessinaient depuis un certain temps d\u00e9j\u00e0. Et ce n’est pas toujours pr\u00e9judiciable : \u00ab\u00a0Nous allons vivre notre propre version des Roaring Twenties<\/a>\u00a0\u00bb, d\u00e9clare Natalie Berg, analyste de la vente au d\u00e9tail et experte d\u2019Amazon<\/strong><\/a>, \u00e0 Raconteur.\u00a0<\/p>\n

\nAu d\u00e9but, nous aurons tous envie de refaire du shopping (dans les magasins physiques) l’ann\u00e9e prochaine, m\u00eame si ce ne sera pas possible partout. Les acteurs interm\u00e9diaires ne survivront pas \u00e0 la crise et il y aura \u00ab\u00a0moins de magasins, mais des magasins largement am\u00e9lior\u00e9s\u00a0\u00bb, croit r\u00e9solument Berg. Ces nouveaux magasins physiques offriront une exp\u00e9rience client compl\u00e8te.<\/p>\n

\u00a0<\/p>\n

Les d\u00e9taillants font eux-m\u00eames les achats<\/h2>\n

La pand\u00e9mie a acc\u00e9l\u00e9r\u00e9 les tendances existantes car beaucoup d\u2019entreprises ont commenc\u00e9 \u00e0 utiliser de nouveaux services et technologies. M\u00eame les petites entreprises ont \u00e9t\u00e9 contraintes de d\u00e9velopper des plateformes num\u00e9riques, les paiements en magasin sont effectu\u00e9s d’un simple \u00ab\u00a0swipe\u00a0\u00bb et les commandes sont livr\u00e9es \u00e0 v\u00e9lo, en voiture ou par avion. Cette exp\u00e9rience \u00ab\u00a0fluide\u00a0\u00bb va s’\u00e9tendre rapidement et devenir la nouvelle norme.<\/p>\n

\nParall\u00e8lement, le moteur de la personnalisation tourne \u00e9galement \u00e0 plein r\u00e9gime : les d\u00e9taillants et les marques disposant d’une quantit\u00e9 croissante de donn\u00e9es dans ce monde sans contact, nous sommes \u00e0 l\u2019av\u00e8nement de l\u2019\u00e8re de la v\u00e9ritable hyper-personnalisation. \u00ab\u00a02021 ouvre la voie vers un monde o\u00f9 les d\u00e9taillants feront les achats pour les clients\u00a0\u00bb, estime Riyadh Bhyat, responsable de Quantium en Europe, au Moyen-Orient et en Afrique. Dans le secteur de la mode, les d\u00e9taillants s\u00e9lectionneront par exemple eux-m\u00eames les v\u00eatements les plus adapt\u00e9s, gr\u00e2ce \u00e0 des scanners corporels.<\/p>\n

\u00a0<\/p>\n

Nike et Starbucks sont pr\u00eats pour 2025<\/h2>\n

D’ici \u00e0 2025, ces \u00e9volutions remod\u00e8leront tant le commerce physique que le commerce \u00e9lectronique, dont le d\u00e9veloppement est li\u00e9. Au d\u00e9but de la d\u00e9cennie, le commerce \u00e9lectronique \u00e9tait principalement un gage de commodit\u00e9 et d’efficacit\u00e9 mais, selon Berg, les achats en ligne offriront \u00e9galement une exp\u00e9rience plus attrayante et plus convaincante. \u00ab\u00a0Pendant le confinement, les d\u00e9taillants ont reconnu la n\u00e9cessit\u00e9 des contacts en ligne entre les consommateurs et le personnel du magasin\u00a0\u00bb, constate Berg, et cela ouvre la porte \u00e0 un meilleur service, \u00e0 la diff\u00e9renciation et \u00e0 une meilleure fid\u00e9lisation des clients.<\/p>\n

\nCela cr\u00e9e une exp\u00e9rience de vente au d\u00e9tail \u00ab\u00a0mixte\u00a0\u00bb, qui conjugue non seulement le monde en ligne et hors ligne, mais qui rapproche \u00e9galement diff\u00e9rents d\u00e9taillants et prestataires de services. Kanaiya Parekh, expert en commerce de d\u00e9tail chez Bain & Company, cite Starbucks <\/strong>et Nike\u00a0<\/strong>comme des exemples du \u00ab\u00a0magasin de 2025\u00a0\u00bb : outre des points de vente, ces magasins sont aussi des centres d’exp\u00e9rience et des vitrines sur les marques, ainsi que des centres d\u2019ex\u00e9cution en ligne.<\/p>\n

\u00a0<\/p>\n

Calcul de l’offre et de la demande<\/h2>\n

Dans le domaine de l\u2019ex\u00e9cution et des cha\u00eenes d’approvisionnement, l’intelligence artificielle sera au premier plan en calculant \u00e0 la fois l’offre et la demande d’ici \u00e0 2030. Cela signifie moins d’exc\u00e9dents et moins de d\u00e9chets, ce sera b\u00e9n\u00e9fique pour l’environnement. M\u00eame les n\u00e9gociations toujours d\u00e9licates entre les fournisseurs et les d\u00e9taillants seront automatis\u00e9es gr\u00e2ce \u00e0 l\u2019intelligence artificielle via des places de march\u00e9 business-to-business num\u00e9riques et ferm\u00e9es.<\/p>\n

\nPour les consommateurs, le \u00ab\u00a0commerce social\u00a0\u00bb est en plein essor : d’ici \u00e0 2030, tout le monde pourra faire des achats sur les r\u00e9seaux sociaux, sur lesquels les chatbots intelligents remplaceront le service client parfois lent et o\u00f9 l’exp\u00e9rience d’achat sera enti\u00e8rement adapt\u00e9e \u00e0 l’utilisateur. \u00ab\u00a0La r\u00e9alit\u00e9 virtuelle sera int\u00e9gr\u00e9e dans l’exp\u00e9rience d’achat et les drones seront une solution de livraison comme une autre\u00a0\u00bb, pense Bhyat.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le Covid-19 n’\u00e9tait que la pointe de l’iceberg : les ann\u00e9es 2020 seront une d\u00e9cennie riche en bouleversements. L’hyper-personnalisation, les concepts de magasins hybrides et le \u00ab\u00a0commerce social\u00a0\u00bb font un tabac gr\u00e2ce \u00e0 la pand\u00e9mie. \u00a0 Les joueurs interm\u00e9diaires ne s’en sortent pas Les cons\u00e9quences de la pand\u00e9mie de coronavirus continueront \u00e0 se faire ressentir, […]<\/p>\n","protected":false},"author":1,"featured_media":45090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[],"topic":[],"region":[],"class_list":["post-45093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus"],"acf":[],"yoast_head":"\nLa vente au d\u00e9tail post-coronavirus : \u00ab Moins de magasins, mais des magasins am\u00e9lior\u00e9s \u00bb - RetailDetail 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