{"id":45108,"date":"2020-12-01T09:36:32","date_gmt":"2020-12-01T09:36:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/kraft-heinz-livre-des-repas-dans-toute-leurope\/"},"modified":"2020-12-01T09:36:32","modified_gmt":"2020-12-01T09:36:32","slug":"kraft-heinz-livre-des-repas-dans-toute-leurope","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/kraft-heinz-livre-des-repas-dans-toute-leurope\/","title":{"rendered":"Kraft Heinz livre des repas dans toute l&#039;Europe"},"content":{"rendered":"<p><span style=\"background-color:white\">Apr\u00e8s un test couronn\u00e9 de succ\u00e8s aux Pays-Bas, le g\u00e9ant alimentaire\u00a0<strong>Kraft Heinz<\/strong>\u00a0se lance \u00e9galement dans la livraison \u00e0 domicile de repas pr\u00e9par\u00e9s frais de sa propre marque\u00a0<strong>Honig<\/strong>\u00a0dans d\u2019autres pays d\u2019Europe.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Le Benelux comme terrain d&rsquo;essai<\/span><\/h2>\n<p><span style=\"background-color:white\">Le test de Kraft Heinz aux Pays-Bas a \u00e9t\u00e9 effectu\u00e9 pendant la premi\u00e8re vague de coronavirus, rapporte le FD. Le succ\u00e8s a \u00e9t\u00e9 tel que, aujourd&rsquo;hui, le g\u00e9ant am\u00e9ricain de l&rsquo;agroalimentaire va progressivement d\u00e9ployer son service de livraison \u00e0 domicile de repas pr\u00e9par\u00e9s frais Honig dans d&rsquo;autres pays europ\u00e9ens, en commen\u00e7ant par les grandes villes d&rsquo;Allemagne, de France, d&rsquo;Italie et d&rsquo;Espagne. Pour ce faire, Kraft Heinz fera peut-\u00eatre \u00e0 nouveau appel aux services du traiteur\u00a0<strong>Compass Group<\/strong>.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"background-color:white\">Selon le directeur du Benelux, Bob Rog, l&rsquo;expansion de Honig entre dans la nouvelle strat\u00e9gie de croissance mondiale du groupe am\u00e9ricain. Rog consid\u00e8re d\u2019ailleurs le Benelux comme un v\u00e9ritable terrain d\u2019essai pour explorer les possibilit\u00e9s de croissance de l&rsquo;entreprise. \u00ab\u00a0 <a href=\"https:\/\/fd.nl\/ondernemen\/1365389\/kraft-heinz-bezorgt-honig-maaltijden-aan-huis-in-europa\" target=\"_blank\" rel=\"noopener\">Si les innovations de produits sont un succ\u00e8s, elles seront d\u00e9ploy\u00e9es \u00e0 l\u2019international<\/a> \u00bb, conclut Rog.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"background-color:white\">Kraft Heinz est profond\u00e9ment ancr\u00e9 aux Pays-Bas. L&rsquo;usine europ\u00e9enne de ketchup du g\u00e9ant de l&rsquo;agroalimentaire est situ\u00e9e \u00e0 Elst, tandis qu\u2019une usine de garniture de sandwich et de sirop est install\u00e9e \u00e0 Utrecht. L\u2019entreprise compte \u00e9galement un d\u00e9partement de recherche international de 146 employ\u00e9s \u00e0 Nim\u00e8gue et un \u00ab\u00a0global centre of excellence\u00a0\u00bb dans le quartier de Zuidas \u00e0 Amsterdam, qui emploie 548 personnes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s un test couronn\u00e9 de succ\u00e8s aux Pays-Bas, le g\u00e9ant alimentaire\u00a0Kraft Heinz\u00a0se lance \u00e9galement dans la livraison \u00e0 domicile de repas pr\u00e9par\u00e9s frais de sa propre marque\u00a0Honig\u00a0dans d\u2019autres pays d\u2019Europe. \u00a0 Le Benelux comme terrain d&rsquo;essai Le test de Kraft Heinz aux Pays-Bas a \u00e9t\u00e9 effectu\u00e9 pendant la premi\u00e8re vague de coronavirus, rapporte le FD. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-45108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kraft Heinz livre des repas dans toute l&#039;Europe - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s un test couronn\u00e9 de succ\u00e8s aux Pays-Bas, le g\u00e9ant alimentaire\u00a0Kraft Heinz\u00a0se lance \u00e9galement dans la livraison \u00e0 domicile de repas pr\u00e9par\u00e9s frais.\" \/>\n<meta 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