{"id":45415,"date":"2020-12-15T13:29:04","date_gmt":"2020-12-15T13:29:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/ceconomy-mediamarkt-enregistre-une-bonne-annee-de-coronavirus\/"},"modified":"2020-12-15T13:29:04","modified_gmt":"2020-12-15T13:29:04","slug":"ceconomy-mediamarkt-enregistre-une-bonne-annee-de-coronavirus","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/ceconomy-mediamarkt-enregistre-une-bonne-annee-de-coronavirus\/","title":{"rendered":"Ceconomy (MediaMarkt) enregistre une bonne ann\u00e9e de coronavirus"},"content":{"rendered":"<p><span style=\"background-color:white\">Gr\u00e2ce \u00e0 une forte augmentation de la demande pour les appareils d\u2019\u00e9lectrom\u00e9nager pendant les confinements et \u00e0 la croissance consid\u00e9rable du commerce \u00e9lectronique,\u00a0<strong>Ceconomy<\/strong>, la soci\u00e9t\u00e9 m\u00e8re de\u00a0<strong>MediaMarkt<\/strong>, est en mesure de pr\u00e9senter un bon rapport.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Transition au commerce \u00e9lectronique<\/span><\/h2>\n<p><span style=\"background-color:white\">Malgr\u00e9 les fermetures de magasins dues \u00e0 la crise du coronavirus, Ceconomy, le groupe qui d\u00e9tient les d\u00e9taillants en \u00e9lectronique MediaMarkt et Saturn, n&rsquo;a subi qu&rsquo;une perte limit\u00e9e du chiffre d\u2019affaires au cours de son exercice financier d\u00e9cal\u00e9 2019\/20. Le chiffre d\u2019affaires a atteint 20,8 milliards d&rsquo;euros, soit 1,8% de moins que l\u2019ann\u00e9e pr\u00e9c\u00e9dente, alors que les magasins sont rest\u00e9s ferm\u00e9s pendant plus de six semaines. Le b\u00e9n\u00e9fice d\u2019exploitation a atteint 236 millions d\u2019euros, un montant sup\u00e9rieur aux pr\u00e9visions.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Ceconomy a b\u00e9n\u00e9fici\u00e9 de l\u2019augmentation de la demande en \u00e9quipements techniques pour le travail \u00e0 domicile et a \u00e9galement op\u00e9r\u00e9 une transition efficace vers le commerce \u00e9lectronique : les ventes en ligne ont augment\u00e9 de 44,1% pour atteindre 4,2 milliards d&rsquo;euros, et elles repr\u00e9sentent d\u00e9j\u00e0 20,2% des ventes totales. Le d\u00e9taillant a attir\u00e9 plus de six millions de nouveaux clients en ligne.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">\u00ab\u00a0En pleine transformation\u00a0\u00bb<\/span><\/h2>\n<p><span style=\"background-color:white\">\u00ab\u00a0Cette ann\u00e9e a \u00e9t\u00e9 un grand d\u00e9fi. Nous avons vu ce dont nous \u00e9tions capables et nous sortirons plus forts de cette exp\u00e9rience. Nous avons bien commenc\u00e9 l&rsquo;exercice financier, nous avons bien surmont\u00e9 les fermetures de magasins et aujourd&rsquo;hui nous avons mis en place une strat\u00e9gie claire pour l\u2019\u00e9volution de l&rsquo;entreprise\u00a0\u00bb, d\u00e9clare le PDG, Bernhard D\u00fcttmann. \u00ab\u00a0Nous ne sommes pas au d\u00e9but de la transformation, nous sommes en plein dedans. Nous visons l\u2019am\u00e9lioration constante et nous sommes d\u00e9termin\u00e9s \u00e0 nous servir de nos atouts pour saisir les opportunit\u00e9s de croissance.\u00a0\u00bb<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">En marge des r\u00e9sultats, le groupe a \u00e9galement conclu un accord avec la famille Kellerhals, fondatrice de Media Markt et qui d\u00e9tenait toujours 21,6% des parts de MediaSaturn. Ceconomy d\u00e9tient d\u00e9sormais 100% de MediaSaturn et la holding familiale Convergenta acquiert 25,9% des actions de Ceconomy.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gr\u00e2ce \u00e0 une forte augmentation de la demande pour les appareils d\u2019\u00e9lectrom\u00e9nager pendant les confinements et \u00e0 la croissance consid\u00e9rable du commerce \u00e9lectronique,\u00a0Ceconomy, la soci\u00e9t\u00e9 m\u00e8re de\u00a0MediaMarkt, est en mesure de pr\u00e9senter un bon rapport. \u00a0 Transition au commerce \u00e9lectronique Malgr\u00e9 les fermetures de magasins dues \u00e0 la crise du coronavirus, Ceconomy, le groupe qui [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-45415","post","type-post","status-publish","format-standard","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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