{"id":45508,"date":"2020-12-18T14:46:19","date_gmt":"2020-12-18T14:46:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-societe-mere-de-nutella-rachete-des-barres-de-cereales-saines\/"},"modified":"2020-12-18T14:46:19","modified_gmt":"2020-12-18T14:46:19","slug":"la-societe-mere-de-nutella-rachete-des-barres-de-cereales-saines","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-societe-mere-de-nutella-rachete-des-barres-de-cereales-saines\/","title":{"rendered":"La soci\u00e9t\u00e9 m\u00e8re de Nutella rach\u00e8te des barres de c\u00e9r\u00e9ales saines"},"content":{"rendered":"<p><span style=\"background-color:white\">Le <strong>groupe Ferrero<\/strong>, soci\u00e9t\u00e9 m\u00e8re de\u00a0<strong>Nutella<\/strong>, acquiert\u00a0<strong>Eat Natural<\/strong>. Ce producteur britannique est sp\u00e9cialis\u00e9 dans le muesli et les barres de c\u00e9r\u00e9ales, et doit aider Ferrero \u00e0 op\u00e9rer sa transition vers des produits plus sains.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Authenticit\u00e9 de marque forte<\/span><\/h2>\n<p><span style=\"background-color:white\">Le groupe italien Ferrero a conclu un accord de reprise avec Eat Natural, un producteur de muesli bas\u00e9 \u00e0 Halstead, au Royaume-Uni. Selon le fabricant de Nutella et\u00a0<strong>Ferrero Rocher<\/strong>, le rachat de l\u2019entreprise britannique r\u00e9pond \u00e0 des ambitions strat\u00e9giques, pour \u00e9largir son portefeuille de marques mais surtout pour mettre un pied dans le march\u00e9 des en-cas plus sains.<\/span><\/p>\n<p><span style=\"background-color:white\">Ferrero affirme qu&rsquo;il conservera les installations de production \u00e0 Halstead, tout comme la direction et l\u2019ensemble de personnel de l&rsquo;entreprise. La forte \u00ab\u00a0authenticit\u00e9 de marque\u00a0\u00bb de Eat Natural est un atout que l&rsquo;acqu\u00e9reur souhaite \u00e9tendre sur de nouveaux march\u00e9s et segments.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">\u00ab\u00a0Impatients\u00a0\u00bb<\/span><\/h2>\n<p><span style=\"background-color:white\">\u00ab\u00a0Nous sommes tr\u00e8s heureux de rejoindre le groupe Ferrero\u00a0\u00bb, a d\u00e9clar\u00e9 Praveen Vijh, co-fondateur d&rsquo;Eat Natural, dans un communiqu\u00e9 de presse : \u00ab\u00a0Nous partageons une \u00e9thique commune et une vision pour rendre les en-cas plus sains accessibles \u00e0 tous. Comme nous, Ferrero privil\u00e9gie ses engagements pour les ingr\u00e9dients, le go\u00fbt et le r\u00e9cit. Nous sommes impatients de commencer.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">Le montant exact d\u00e9bours\u00e9 par Ferrero pour l\u2019acquisition n\u2019a pas \u00e9t\u00e9 d\u00e9voil\u00e9. La transaction devrait \u00eatre finalis\u00e9e au cours des prochains mois<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe Ferrero, soci\u00e9t\u00e9 m\u00e8re de\u00a0Nutella, acquiert\u00a0Eat Natural. Ce producteur britannique est sp\u00e9cialis\u00e9 dans le muesli et les barres de c\u00e9r\u00e9ales, et doit aider Ferrero \u00e0 op\u00e9rer sa transition vers des produits plus sains. \u00a0 Authenticit\u00e9 de marque forte Le groupe italien Ferrero a conclu un accord de reprise avec Eat Natural, un producteur de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-45508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La soci\u00e9t\u00e9 m\u00e8re de Nutella rach\u00e8te des barres de c\u00e9r\u00e9ales saines - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le groupe Ferrero, soci\u00e9t\u00e9 m\u00e8re de\u00a0Nutella, acquiert\u00a0Eat Natural. Ce producteur britannique est sp\u00e9cialis\u00e9 dans le muesli et les barres de c\u00e9r\u00e9ales, et doit aider Ferrero \u00e0 op\u00e9rer sa transition vers des produits plus sains.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-societe-mere-de-nutella-rachete-des-barres-de-cereales-saines\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La soci\u00e9t\u00e9 m\u00e8re de Nutella rach\u00e8te des barres de c\u00e9r\u00e9ales saines - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le groupe Ferrero, soci\u00e9t\u00e9 m\u00e8re de\u00a0Nutella, acquiert\u00a0Eat Natural. 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