{"id":45514,"date":"2020-12-21T08:36:23","date_gmt":"2020-12-21T08:36:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/la-crise-du-coronavirus-nest-pas-un-frein-pour-nike\/"},"modified":"2020-12-21T08:36:23","modified_gmt":"2020-12-21T08:36:23","slug":"la-crise-du-coronavirus-nest-pas-un-frein-pour-nike","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-crise-du-coronavirus-nest-pas-un-frein-pour-nike\/","title":{"rendered":"La crise du coronavirus n\u2019est pas un frein pour Nike"},"content":{"rendered":"<p><span style=\"background-color:white\">Le g\u00e9ant des v\u00eatements et accessoires de sport\u00a0<strong>Nike<\/strong>\u00a0semble peu souffrir de la pand\u00e9mie de coronavirus. M\u00eame en temps de crise, les ventes ont augment\u00e9 de pr\u00e8s de 10%, gr\u00e2ce aux acheteurs (chinois) en ligne.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">\u00ab\u00a0Le changement est d\u00e9finitif\u00a0\u00bb<\/span><\/h2>\n<p><span style=\"background-color:white\">Au deuxi\u00e8me trimestre de l\u2019exercice d\u00e9cal\u00e9, Nike a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 11,2 milliards de dollars (9,2 milliards d\u2019euros), soit une hausse de 9% par rapport \u00e0 la m\u00eame p\u00e9riode l\u2019ann\u00e9e derni\u00e8re. L&rsquo;augmentation se doit enti\u00e8rement \u00e0 la marque Nike, la marque de baskets\u00a0<strong>Converse<\/strong>\u00a0\u00e9tant\u00a0<a href=\"https:\/\/s1.q4cdn.com\/806093406\/files\/doc_financials\/2021\/q2\/FY21-Q2-Combined-NIKE-Press-Release-Schedules-FINAL.pdf\" target=\"_blank\" rel=\"noopener\">l\u00e9g\u00e8rement en perte de vitesse<\/a>\u00a0(-1%).<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Dans bon nombre de pays, les magasins du groupe de v\u00eatements de sport ont d\u00fb fermer temporairement \u00e0 cause du coronavirus, mais cette perte de chiffre d&rsquo;affaires a \u00e9t\u00e9 plus que compens\u00e9e par la croissance du commerce \u00e9lectronique. Les ventes en ligne ont augment\u00e9 de pas moins de 84%. C\u2019est principalement en Chine que les affaires sont florissantes pour Nike : le festival des promotions Singles\u2019 Day a par exemple rapport\u00e9 \u00e0 lui seul plus d&rsquo;un demi-milliard de dollars \u00e0 l\u2019enseigne de sport.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Nike avait d\u00e9j\u00e0 enregistr\u00e9 une croissance en ligne similaire lors des trimestres pr\u00e9c\u00e9dents. \u00ab\u00a0<a href=\"https:\/\/www.tijd.be\/ondernemen\/retail\/nike-profiteert-van-chinese-online-shopper\/10273207.html\" target=\"_blank\" rel=\"noopener\">Le changement de comportement du client est d\u00e9finitif<\/a>, et notre pr\u00e9sence num\u00e9rique sur le march\u00e9 se renforcera au cours des prochaines\u00a0\u00bb, explique le PDG, John Donahoe, \u00e0 De Tijd.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant des v\u00eatements et accessoires de sport\u00a0Nike\u00a0semble peu souffrir de la pand\u00e9mie de coronavirus. M\u00eame en temps de crise, les ventes ont augment\u00e9 de pr\u00e8s de 10%, gr\u00e2ce aux acheteurs (chinois) en ligne. \u00a0 \u00ab\u00a0Le changement est d\u00e9finitif\u00a0\u00bb Au deuxi\u00e8me trimestre de l\u2019exercice d\u00e9cal\u00e9, Nike a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 11,2 milliards de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-45514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La crise du 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