{"id":45571,"date":"2020-12-23T10:16:09","date_gmt":"2020-12-23T10:16:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/vendis-vend-la-marque-danoise-de-design-ferm-living\/"},"modified":"2020-12-23T10:16:09","modified_gmt":"2020-12-23T10:16:09","slug":"vendis-vend-la-marque-danoise-de-design-ferm-living","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/vendis-vend-la-marque-danoise-de-design-ferm-living\/","title":{"rendered":"Vendis vend la marque danoise de design Ferm Living"},"content":{"rendered":"<p><span style=\"background-color:white\">La marque scandinave de design\u00a0<strong>Ferm Living<\/strong>\u00a0change de mains : le groupe d&rsquo;investissement belge\u00a0<strong>Vendis Capital <\/strong>c\u00e8de\u00a0sa participation majoritaire \u00e0\u00a0<strong>Maj Invest Equity<\/strong>. Le label \u00e9tait entre les mains des Belges depuis cinq ans.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">\u00c9volutivit\u00e9 et intelligence<\/span><\/h2>\n<p><span style=\"background-color:white\">Vendis Capital vend le label scandinave de design Ferm Living \u00e0 Maj Invest Equity. En 2016, le groupe d\u2019investissement belge avait acquis une participation majoritaire dans l&rsquo;entreprise, fond\u00e9e au Danemark en 2006 en tant que petit fabricant de papier peint. Aujourd&rsquo;hui, les articles de Ferm Living se vendent dans plus de 60 pays, notamment chez De Bijenkorf et FonQ.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u00a0Le partenariat avec Maj Invest Equity nous aidera \u00e0 poursuivre ce voyage, o\u00f9 nous faisons ce que nous faisons le mieux : inspirer nos consommateurs et cr\u00e9er des collections de meubles, d\u2019accessoires et de luminaires pour toutes les pi\u00e8ces de la maison, \u00e0 une plus large \u00e9chelle internationale\u00a0\u00bb, d\u00e9clare la fondatrice, Trine Andersen, \u00e0 propos de l&rsquo;accord. M\u00eame apr\u00e8s l\u2019acquisition par Maj, Andersen restera directrice cr\u00e9ative et partenaire de la soci\u00e9t\u00e9.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le repreneur Maj salue surtout le positionnement \u00ab\u00a0intelligent et efficace \u00bb sur la vente\u00a0en ligne de Ferm Living, et s&rsquo;engage \u00e0 intensifier l&rsquo;internationalisation. Ces derni\u00e8res ann\u00e9es, l&rsquo;entreprise a d\u00e9j\u00e0 consid\u00e9rablement multipli\u00e9 les canaux de vente, les cat\u00e9gories de produits et les r\u00e9gions g\u00e9ographiques, ce qui, selon le PDG Peter Vedel, a jet\u00e9 les bases d\u2019une croissance rentable et \u00e9volutive. La transaction sera ex\u00e9cut\u00e9e dans les prochains jours.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque scandinave de design\u00a0Ferm Living\u00a0change de mains : le groupe d&rsquo;investissement belge\u00a0Vendis Capital c\u00e8de\u00a0sa participation majoritaire \u00e0\u00a0Maj Invest Equity. Le label \u00e9tait entre les mains des Belges depuis cinq ans. \u00a0 \u00c9volutivit\u00e9 et intelligence Vendis Capital vend le label scandinave de design Ferm Living \u00e0 Maj Invest Equity. En 2016, le groupe d\u2019investissement belge [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-45571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vendis vend la marque danoise de design Ferm Living - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La marque scandinave\u00a0Ferm Living\u00a0change de mains : le groupe d&#039;investissement belge\u00a0Vendis Capital c\u00e8de\u00a0sa participation majoritaire 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