{"id":45640,"date":"2020-12-28T15:36:48","date_gmt":"2020-12-28T15:36:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/des-retailers-bientot-inondes-de-retours-de-cadeaux-de-noel\/"},"modified":"2020-12-28T15:36:48","modified_gmt":"2020-12-28T15:36:48","slug":"des-retailers-bientot-inondes-de-retours-de-cadeaux-de-noel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/des-retailers-bientot-inondes-de-retours-de-cadeaux-de-noel\/","title":{"rendered":"Des retailers bient\u00f4t inond\u00e9s de retours de cadeaux de No\u00ebl\u2009?"},"content":{"rendered":"<p><span style=\"background-color:white\">Un No\u00ebl num\u00e9rique implique-t-il aussi un nombre incalculable de retours\u2009? Alors que les derni\u00e8res semaines ont \u00e9t\u00e9 marqu\u00e9es par des achats en ligne massifs, les retailers am\u00e9ricains se pr\u00e9parent d\u00e9j\u00e0 \u00e0 un raz-de-mar\u00e9e.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Un taux de retour plus \u00e9lev\u00e9<\/span><\/h2>\n<p><span style=\"background-color:white\">La f\u00e9d\u00e9ration am\u00e9ricaine du retail estime les ventes de No\u00ebl cette ann\u00e9e \u00e0 767 milliards de dollars (627 milliards d\u2019euros), en hausse de plus de 5% par rapport \u00e0 la m\u00eame p\u00e9riode, l\u2019an dernier. Mais il y a un grand \u00ab\u00a0mais\u00a0\u00bb\u00a0: selon cette m\u00eame f\u00e9d\u00e9ration, pour environ\u00a0<a href=\"https:\/\/www.reuters.com\/article\/us-usa-holidayshopping-returns\/next-up-for-retailers-a-big-wave-of-gift-returns-idUSKBN28Z0O2\" target=\"_blank\" rel=\"noopener\">13% de ce montant, soit 101 milliards de dollars<\/a>\u00a0(83 milliards d\u2019euros) d\u2019articles seront renvoy\u00e9s au cours des jours \u00e0 venir, rapporte Reuters.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Il est m\u00eame possible que le nombre de retours soit encore plus \u00e9lev\u00e9, car par crainte du coronavirus, de nombreux consommateurs ont achet\u00e9 leurs cadeaux en ligne cette ann\u00e9e. Traditionnellement, le pourcentage de retour est beaucoup plus \u00e9lev\u00e9 pour les articles command\u00e9s sur Internet.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le taux de retour des v\u00eatements achet\u00e9s dans les magasins physiques fluctue ainsi entre 5 et 8 %, alors qu\u2019il atteint environ 30 % pour les achats en ligne, explique Rob Zomok, pr\u00e9sident des op\u00e9rations mondiales d\u2019<strong>Inmar Intelligence<\/strong>, une soci\u00e9t\u00e9 qui traite environ 600 millions de retours par an pour le commerce de d\u00e9tail et l\u2019e-commerce. Par cons\u00e9quent, le taux de retours total sera nettement plus \u00e9lev\u00e9 cette ann\u00e9e.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Simplifier le processus<\/span><\/h2>\n<p><span style=\"background-color:white\">On tente donc de rendre le processus de retour aussi efficace que possible. Par exemple,\u00a0<strong>Walmart<\/strong>\u00a0et\u00a0<strong>Target Corp<\/strong>, notamment, travaillent avec des points de service FedEx et UPS afin que les clients n\u2019aient pas \u00e0 se rendre dans les magasins. D\u2019autres enseignes, dont les boutiques sont ferm\u00e9es ou ne peuvent accueillir qu\u2019un nombre limit\u00e9 de clients, ont mis en place des points d\u2019enl\u00e8vement sp\u00e9ciaux en plein air.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les centres commerciaux\u00a0<strong>Mall of America<\/strong>\u00a0et\u00a0<strong>Simon Property Group<\/strong>\u00a0ont fait appel \u00e0\u00a0<strong>Narvar<\/strong>, un fournisseur de syst\u00e8mes de gestion des retours, afin d\u2019\u00e9viter aux clients de devoir imprimer les \u00e9tiquettes de retour pour les colis qu\u2019ils d\u00e9posent. Un grand nombre de d\u00e9taillants, dont\u00a0<strong>Amazon<\/strong>\u00a0et\u00a0<strong>Macy\u2019s<\/strong>, ont d\u00e9j\u00e0 prolong\u00e9 la p\u00e9riode pendant laquelle les clients peuvent retourner les articles.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un No\u00ebl num\u00e9rique implique-t-il aussi un nombre incalculable de retours\u2009? Alors que les derni\u00e8res semaines ont \u00e9t\u00e9 marqu\u00e9es par des achats en ligne massifs, les retailers am\u00e9ricains se pr\u00e9parent d\u00e9j\u00e0 \u00e0 un raz-de-mar\u00e9e. \u00a0 Un taux de retour plus \u00e9lev\u00e9 La f\u00e9d\u00e9ration am\u00e9ricaine du retail estime les ventes de No\u00ebl cette ann\u00e9e \u00e0 767 milliards [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-45640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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