{"id":45646,"date":"2020-12-29T09:25:21","date_gmt":"2020-12-29T09:25:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/voici-les-articles-les-plus-lus-sur-retaildetailbe-en-2020-2\/"},"modified":"2020-12-29T09:25:21","modified_gmt":"2020-12-29T09:25:21","slug":"voici-les-articles-les-plus-lus-sur-retaildetailbe-en-2020-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/voici-les-articles-les-plus-lus-sur-retaildetailbe-en-2020-2\/","title":{"rendered":"Voici les articles les plus lus sur retaildetail.be en 2020"},"content":{"rendered":"

C\u2019est une tradition\u00a0: entre No\u00ebl et Nouvel An, nous dressons la liste des articles RetailDetail.be les plus lus au cours des douze mois \u00e9coul\u00e9s. Une liste qui \u00e9gr\u00e8ne les principaux \u00e9v\u00e9nements qui ont marqu\u00e9 une ann\u00e9e 2020 compl\u00e8tement folle dans le retail. Et non, tous ces articles ne traitent pas du coronavirus.<\/span><\/p>\n

<\/p>\n

\u00a0<\/p>\n

Records pulv\u00e9ris\u00e9s<\/span><\/h2>\n

Tous les records ont \u00e9t\u00e9 battus l\u2019ann\u00e9e derni\u00e8re\u00a0: la forte augmentation de la consommation de m\u00e9dias pendant le confinement a \u00e9galement profit\u00e9 \u00e0 RetailDetail. Sur l\u2019ensemble de l\u2019ann\u00e9e, notre plateforme a accueilli en moyenne 450 000 visiteurs uniques par mois, soit une hausse de plus de 80\u00a0% par rapport \u00e0 2019, qui \u00e9tait d\u00e9j\u00e0 un excellent mill\u00e9sime. Les professionnels du retail du Benelux avaient manifestement soif d\u2019information. Ce n\u2019est pas illogique\u00a0: toutes les certitudes ont \u00e9t\u00e9 \u00e9branl\u00e9es cette ann\u00e9e.
\n\u00a0<\/span><\/p>\n

Pourtant, l\u2019article le plus lu de 2020 n\u2019avait rien \u00e0 voir avec le coronavirus. Il traitait de la mont\u00e9e en puissance d\u2019un retailer populaire au succ\u00e8s international.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Voici le top 20<\/span><\/h2>\n

1. De mani\u00e8re assez \u00e9tonnante, l\u2019article le plus lu en 2020 concernait l\u2019ouverture du plus grand magasin <\/a>\u00a0du discounter non-food\u00a0Action<\/strong>\u00a0en France, selon un nouveau concept.
\n\u00a0<\/span><\/p>\n

2. L\u2019annonce de la collaboration entre\u00a0Delhaize<\/strong>\u00a0et\u00a0Colruyt<\/strong>, qui ont uni leurs forces pour livrer gratuitement des denr\u00e9es alimentaires au personnel de sant\u00e9<\/a> lors du premier confinement, \u00e9tait en revanche bien li\u00e9e \u00e0 la pand\u00e9mie.
\n\u00a0<\/span><\/p>\n

3. La confusion suscit\u00e9e par le r\u00e8glement relatif aux produits non essentiels pendant le deuxi\u00e8me confinement a donn\u00e9 la migraine \u00e0 de nombreux retailers.\u00a0Nous avons tent\u00e9 d\u2019y faire toute la clart\u00e9<\/a>.
\n\u00a0<\/span><\/p>\n

4. \u00c0 la suite d\u2019une modification de la r\u00e9glementation, les colis en provenance de Chine\u00a0seront beaucoup plus chers l\u2019ann\u00e9e prochaine<\/a>. Des informations qui ont \u00e9t\u00e9 lues et partag\u00e9es avec empressement.
\n\u00a0<\/span><\/p>\n

5. Les supermarch\u00e9s ont \u00e9t\u00e9 les grands gagnants du premier confinement, comme l\u2019ont rapidement montr\u00e9 des r\u00e9sultats impressionnants<\/a>.
\n\u00a0<\/span><\/p>\n

6. Les perspectives \u00e9taient tr\u00e8s sombres apr\u00e8s l\u2019annonce du premier confinement\u00a0: \u00ab\u00a02020 pourrait bien \u00eatre l\u2019ann\u00e9e de toutes les faillites<\/a>.\u00a0\u00bb
\n\u00a0<\/span><\/p>\n

7. Les magasins de tissus ont \u00e9t\u00e9 autoris\u00e9s \u00e0 rouvrir le 4 mai, une semaine avant le grand d\u00e9confinement.\u00a0Ava<\/strong>, sp\u00e9cialiste de la papeterie et de la d\u00e9coration, a \u00e9galement rouvert ses portes en proposant du mat\u00e9riel pour les masques,\u00a0mais a d\u00fb fermer au bout d\u2019un jour seulement<\/a>.
\n\u00a0<\/span><\/p>\n

8. Fin octobre, les magasins belges de\u00a0Wibra<\/strong>\u00a0rouvraient leurs portes apr\u00e8s une ann\u00e9e mouvement\u00e9e, avec un concept rafra\u00eechi et de nouvelles ambitions<\/a>.
\n\u00a0<\/span><\/p>\n

9. En 2020, le fondateur de RetailDetail Jorg Snoeck s\u2019est \u00e9galement fait remarquer avec des articles d\u2019opinion largement diffus\u00e9s, comme\u00a0cet appel \u00e0 un plan de d\u00e9confinement m\u00fbrement r\u00e9fl\u00e9chi<\/a>.
\n\u00a0<\/span><\/p>\n

10. Les articles sur\u00a0Lidl<\/strong>\u00a0sont g\u00e9n\u00e9ralement tr\u00e8s lus, et c\u2019\u00e9tait notamment le cas quand le discounter a r\u00e9v\u00e9l\u00e9 qui fabriquait ses produits de marques propres<\/a>.
\n\u00a0<\/span><\/p>\n

11. Toute l\u2019Europe s\u2019est retrouv\u00e9e confin\u00e9e en mars, mais pas de mani\u00e8re aussi stricte partout\u00a0: RetailDetail a fait le point sur les mesures internationales<\/a>.
\n\u00a0<\/span><\/p>\n

12. Le\u00a0groupe Colruyt<\/strong>\u00a0s\u2019est montr\u00e9 particuli\u00e8rement volontariste au d\u00e9but du premier confinement\u00a0:\u00a0il a autoris\u00e9 pour la premi\u00e8re fois le t\u00e9l\u00e9travail <\/a>,\u00a0restreint Collect&Go<\/strong>\u00a0et introduit une nouvelle proc\u00e9dure aux caisses.
\n\u00a0<\/span><\/p>\n

13. Alors que la cha\u00eene de magasins de chaussure\u00a0vanHaren<\/strong>\u00a0tardait \u00e0 communiquer les boutiques\u00a0Brantano<\/strong> qu\u2019elle rachetait \u00e0 FNG<\/strong>, la r\u00e9daction a men\u00e9 l\u2019enqu\u00eate.\u00a0\u00a0Il en a r\u00e9sult\u00e9 une liste exclusive<\/a>.
\n\u00a0<\/span><\/p>\n

14. L\u2019implosion de FNG a \u00e9t\u00e9 l\u2019une des grandes sagas de 2020\u00a0:\u00a0sept candidats repreneurs se sont rapidement manifest\u00e9s<\/a>.
\n\u00a0<\/span><\/p>\n

15. Le coronavirus a contraint les retailers \u00e0 acc\u00e9l\u00e9rer leur transformation num\u00e9rique\u00a0: m\u00eame\u00a0Aldi<\/strong>\u00a0s\u2019y est mis, avec\u00a0un service de courses \u00ab\u00a0essentielles\u00a0\u00bb pour les groupes \u00e0 risque<\/a>\u00a0au Royaume-Uni.
\n\u00a0<\/span><\/p>\n

16. La fuite d\u2019un rapport sur\u00a0la r\u00e9ouverture des magasins en plusieurs phases<\/a> a fait couler beaucoup d\u2019encre d\u00e9but mai.
\n\u00a0<\/span><\/p>\n

17. Nous savons d\u00e9sormais comment cela s\u2019est termin\u00e9, mais en f\u00e9vrier, le scepticisme ambiant laissait encore une lueur d\u2019espoir quand\u00a0Dirk Bron s\u2019est pr\u00e9sent\u00e9 en sauveur de\u00a0Blokker<\/strong>\u00a0Belgique<\/a>\u00a0avec sa formule \u00ab\u00a0am\u00e9ricaine\u00a0\u00bb\u00a0Mega World<\/strong>.
\n\u00a0<\/span><\/p>\n

18. Nous avons creus\u00e9 le dossier FNG,\u00a0o\u00f9 de plus en plus de cadavres tombent des placards<\/a>,\u00a0<\/span>\u00e0 l’indignation de nombreux coll\u00e8gues d\u00e9taillants.
\u00a0<\/span><\/p>\n

19. Les r\u00e9serves inutiles constitu\u00e9es par de nombreux clients pendant le premier confinement ont oblig\u00e9 les supermarch\u00e9s \u00e0\u00a0rationner certains produits de base<\/a>.
\n\u00a0<\/span><\/p>\n

20. Enfin, l\u2019annonce d\u2019une prime corona et d\u2019une augmentation<\/a> pour les salari\u00e9s du retail a \u00e9videmment suscit\u00e9 un fort int\u00e9r\u00eat.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u2019est une tradition\u00a0: entre No\u00ebl et Nouvel An, nous dressons la liste des articles RetailDetail.be les plus lus au cours des douze mois \u00e9coul\u00e9s. Une liste qui \u00e9gr\u00e8ne les principaux \u00e9v\u00e9nements qui ont marqu\u00e9 une ann\u00e9e 2020 compl\u00e8tement folle dans le retail. Et non, tous ces articles ne traitent pas du coronavirus. \u00a0 Records pulv\u00e9ris\u00e9s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-45646","post","type-post","status-publish","format-standard","hentry","category-general"],"acf":[],"yoast_head":"\nVoici les articles les plus lus sur retaildetail.be en 2020 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Entre No\u00ebl et Nouvel An, nous dressons la liste des articles RetailDetail.be les plus lus au cours des douze mois \u00e9coul\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/voici-les-articles-les-plus-lus-sur-retaildetailbe-en-2020-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voici les articles les plus lus sur retaildetail.be en 2020 - 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