{"id":45663,"date":"2020-12-30T08:29:52","date_gmt":"2020-12-30T08:29:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\/"},"modified":"2020-12-30T08:29:52","modified_gmt":"2020-12-30T08:29:52","slug":"amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\/","title":{"rendered":"Amazon se lance dans une guerre des prix contre bol.com et Coolblue"},"content":{"rendered":"<p><span style=\"background-color:white\">Afin de gagner des parts de march\u00e9 au Benelux,\u00a0<strong>Amazon<\/strong>\u00a0pratique des prix nettement inf\u00e9rieurs \u00e0 ceux de ses concurrents directs comme <strong>bol.com<\/strong>,\u00a0<strong>Coolblue<\/strong>\u00a0ou\u00a0<strong>MediaMarkt<\/strong>. Et cela paie\u00a0: la boutique en ligne est parvenue \u00e0 attirer davantage de clients.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Un \u00e9cart de prix important<\/span><\/h2>\n<p><span style=\"background-color:white\">Pour des articles tr\u00e8s vendus comme l\u2019\u00e9lectrom\u00e9nager et les jouets, amazon.nl est 7 \u00e0 9% moins cher que bol.com et MediaMarkt, 15% moins cher que\u00a0<strong>Wehkamp<\/strong>\u00a0et 18% moins cher que Coolblue. C\u2019est ce qu\u2019indiquent les mesures du comparateur de prix\u00a0<strong>Omnia Retail<\/strong>\u00a0publi\u00e9es dans le FD. Les concurrents n\u00e9erlandais r\u00e9agissent\u00a0: chaque fois qu\u2019Amazon baisse le prix d\u2019un iPhone, par exemple, bol.com suit. Mais si l\u2019\u00e9cart de prix a ainsi diminu\u00e9 pendant la semaine du Black Friday, <a href=\"https:\/\/fd.nl\/ondernemen\/1368767\/amazon-bestookt-nederlandse-markt-met-bodemprijzen\" target=\"_blank\" rel=\"noopener\">il s\u2019est structurellement creus\u00e9 au cours de l\u2019ann\u00e9e<\/a>.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">C\u2019est la cons\u00e9quence directe de l\u2019essor de l\u2019e-commerce pendant la crise sanitaire\u00a0: les boutiques en ligne locales n\u2019ont pas d\u00fb baisser leurs prix pour enregistrer une forte croissance, elles peuvent \u00e0 peine suivre le rythme des commandes. \u00ab\u00a0Mais ces \u00e9carts pourraient \u00eatre lourds de cons\u00e9quences une fois la crise sanitaire pass\u00e9e\u00a0\u00bb, estime Sander Roose (Omnia Retail).<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Parts de march\u00e9<\/span><\/h2>\n<p><span style=\"background-color:white\">Il n\u2019est pas encore possible d\u2019affirmer que cette guerre des prix permet \u00e0 Amazon de gagner des parts de march\u00e9\u00a0: les chiffres ne sont pas disponibles. Mais les observateurs d\u00e9c\u00e8lent d\u00e9j\u00e0 plusieurs indices indirects qui le sugg\u00e8rent. Par exemple, les consommateurs se dirigent d\u00e9sormais aussi souvent vers amazon.nl que vers bol.com \u00e0 partir des sites de comparaison des prix. Cela laisse \u00e0 penser qu\u2019Amazon gagne des parts de march\u00e9. Le nombre de visiteurs sur amazon.nl a \u00e9galement doubl\u00e9 ces derniers mois. Dans une r\u00e9action, Bol.com a expliqu\u00e9 ne noter presque aucun effet d\u2019une autre boutique en ligne et rappel\u00e9 l\u2019importance du service, de la qualit\u00e9 et des options de livraison.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Mais le scepticisme qui pr\u00e9dominait d\u00e9but mars, quand Amazon a lanc\u00e9 sa boutique en ligne n\u00e9erlandaise avec <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/%C3%A7a-y-est-amazonnl-d%C3%A9marre-avec-%C2%AB-100-millions-de-produits-%C2%BB\" target=\"_blank\" rel=\"noopener\">plus de cent millions d\u2019articles<\/a>\u00a0dans plus de trente cat\u00e9gories, se dissipe peu \u00e0 peu. Dirk Mulder, l\u2019expert Retail d\u2019ING, s\u2019attend \u00e0 ce que le g\u00e9ant du web continue \u00e0 gagner des parts de march\u00e9 et pr\u00e9voit\u00a0<a href=\"https:\/\/www.bnr.nl\/nieuws\/ondernemen\/10429305\/amazon-zit-nederlandse-webwinkels-op-de-hielen\" target=\"_blank\" rel=\"noopener\">un duel entre une plate-forme internationale et une plate-forme locale<\/a>. \u00ab\u00a0Amazon a ses propres marques et propose des produits qui ne sont pas disponibles sur bol.com, par exemple\u00a0\u00bb, a-t-il expliqu\u00e9 \u00e0 la station de radio BNR. Kitty Koelemeijer, professeur de retail \u00e0 la Nyenrode Business Universiteit, souligne que l\u2019entreprise de Jeff Bezos a toujours un probl\u00e8me d\u2019image. Mais un \u00e9cart de prix de 10% reste tr\u00e8s attractif pour les consommateurs.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afin de gagner des parts de march\u00e9 au Benelux,\u00a0Amazon\u00a0pratique des prix nettement inf\u00e9rieurs \u00e0 ceux de ses concurrents directs comme bol.com,\u00a0Coolblue\u00a0ou\u00a0MediaMarkt. Et cela paie\u00a0: la boutique en ligne est parvenue \u00e0 attirer davantage de clients. \u00a0 Un \u00e9cart de prix important Pour des articles tr\u00e8s vendus comme l\u2019\u00e9lectrom\u00e9nager et les jouets, amazon.nl est 7 \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-45663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon se lance dans une guerre des prix contre bol.com et Coolblue - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Afin de gagner des parts de march\u00e9 au Benelux,\u00a0Amazon\u00a0pratique des prix nettement inf\u00e9rieurs \u00e0 ceux de ses concurrents directs comme bol.com,\u00a0Coolblue\u00a0ou\u00a0MediaMarkt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon se lance dans une guerre des prix contre bol.com et Coolblue - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Afin de gagner des parts de march\u00e9 au Benelux,\u00a0Amazon\u00a0pratique des prix nettement inf\u00e9rieurs \u00e0 ceux de ses concurrents directs comme bol.com,\u00a0Coolblue\u00a0ou\u00a0MediaMarkt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-30T08:29:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Amazon-nederland_0.jpg?fit=1330%2C875&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1330\" \/>\n\t<meta property=\"og:image:height\" content=\"875\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Amazon se lance dans une guerre des prix contre bol.com et Coolblue\",\"datePublished\":\"2020-12-30T08:29:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\\\/\"},\"wordCount\":475,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Amazon-nederland_0.jpg\",\"articleSection\":[\"G\u00e9n\u00e9ral\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\\\/\",\"name\":\"Amazon se lance dans une guerre des prix contre bol.com et Coolblue - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Amazon-nederland_0.jpg\",\"datePublished\":\"2020-12-30T08:29:52+00:00\",\"description\":\"Afin de gagner des parts de march\u00e9 au Benelux,\u00a0Amazon\u00a0pratique des prix nettement inf\u00e9rieurs \u00e0 ceux de ses concurrents directs comme bol.com,\u00a0Coolblue\u00a0ou\u00a0MediaMarkt.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Amazon-nederland_0.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Amazon-nederland_0.jpg\",\"width\":1330,\"height\":875},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Amazon se lance dans une guerre des prix contre bol.com et Coolblue\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\",\"name\":\"dev@grandiz.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"caption\":\"dev@grandiz.com\"},\"sameAs\":[\"http:\\\/\\\/preprod.retaildetail.be\"],\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/devgrandiz-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazon se lance dans une guerre des prix contre bol.com et Coolblue - RetailDetail BE","description":"Afin de gagner des parts de march\u00e9 au Benelux,\u00a0Amazon\u00a0pratique des prix nettement inf\u00e9rieurs \u00e0 ceux de ses concurrents directs comme bol.com,\u00a0Coolblue\u00a0ou\u00a0MediaMarkt.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\/","og_locale":"fr_FR","og_type":"article","og_title":"Amazon se lance dans une guerre des prix contre bol.com et Coolblue - RetailDetail BE","og_description":"Afin de gagner des parts de march\u00e9 au Benelux,\u00a0Amazon\u00a0pratique des prix nettement inf\u00e9rieurs \u00e0 ceux de ses concurrents directs comme bol.com,\u00a0Coolblue\u00a0ou\u00a0MediaMarkt.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\/","og_site_name":"RetailDetail BE","article_published_time":"2020-12-30T08:29:52+00:00","og_image":[{"width":1330,"height":875,"url":"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Amazon-nederland_0.jpg?fit=1330%2C875&quality=100&strip=all&ssl=1","type":"image\/jpeg"}],"author":"dev@grandiz.com","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"dev@grandiz.com","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\/"},"author":{"name":"dev@grandiz.com","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9"},"headline":"Amazon se lance dans une guerre des prix contre bol.com et Coolblue","datePublished":"2020-12-30T08:29:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\/"},"wordCount":475,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Amazon-nederland_0.jpg","articleSection":["G\u00e9n\u00e9ral"],"inLanguage":"fr-FR","copyrightYear":"2020","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\/","name":"Amazon se lance dans une guerre des prix contre bol.com et Coolblue - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Amazon-nederland_0.jpg","datePublished":"2020-12-30T08:29:52+00:00","description":"Afin de gagner des parts de march\u00e9 au Benelux,\u00a0Amazon\u00a0pratique des prix nettement inf\u00e9rieurs \u00e0 ceux de ses concurrents directs comme bol.com,\u00a0Coolblue\u00a0ou\u00a0MediaMarkt.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Amazon-nederland_0.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Amazon-nederland_0.jpg","width":1330,"height":875},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-se-lance-dans-une-guerre-des-prix-contre-bolcom-et-coolblue\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Amazon se lance dans une guerre des prix contre bol.com et Coolblue"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9","name":"dev@grandiz.com","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","caption":"dev@grandiz.com"},"sameAs":["http:\/\/preprod.retaildetail.be"],"url":"https:\/\/www.retaildetail.be\/fr\/author\/devgrandiz-com\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Amazon-nederland_0.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/45663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=45663"}],"version-history":[{"count":0,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/45663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/45660"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=45663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=45663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=45663"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=45663"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=45663"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=45663"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=45663"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=45663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}