{"id":4567,"date":"2013-12-10T08:34:02","date_gmt":"2013-12-10T08:34:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/les-ventes-en-ligne-egalement-a-la-hausse-chez-les-petits-commercants\/"},"modified":"2013-12-10T08:34:02","modified_gmt":"2013-12-10T08:34:02","slug":"les-ventes-en-ligne-egalement-a-la-hausse-chez-les-petits-commercants","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/les-ventes-en-ligne-egalement-a-la-hausse-chez-les-petits-commercants\/","title":{"rendered":"Les ventes en ligne \u00e9galement \u00e0 la hausse chez les petits commer\u00e7ants"},"content":{"rendered":"<h2>\u00ab L\u2019online a le vent en poupe \u00bb<\/h2>\n<p>Les achats en ligne de cadeaux de No\u00ebl connaissent \u00e9galement une mont\u00e9e significative, mais <a target=\"_blank\" href=\"http:\/\/www.nsz.be\/fr\/presse\/global\/les-cadeaux-de-noel-sont-de-plus-en-plus-souvent-achetes-en-ligne\/\" rel=\"noopener\">les magasins ne sont pas vides pour autant<\/a> \u00bb, pr\u00e9cise Christine Mattheeuws, pr\u00e9sidente du SNI.\u00a0 \u00ab De nombreux consommateurs veulent pouvoir regarder\u00a0 les produits, les toucher et les comparer.\u00a0 Soit ils ne savent pas quoi acheter et passent d\u2019un magasin \u00e0 l\u2019autre.\u00a0 Soit ils sont attach\u00e9s \u00e0 l\u2019ambiance du shopping de No\u00ebl : aucune r\u00e9alit\u00e9 digitale ne peut concurrencer cela. \u00bb<\/p>\n<p>Le succ\u00e8s croissant des achats en ligne est li\u00e9 au gain de temps dont profite le consommateur.\u00a0 De plus, la possibilit\u00e9 qu\u2019offrent de plus en plus de magasins en ligne d\u2019\u00e9changer gratuitement les produits qui ne conviennent pas, augmente la popularit\u00e9 des achats online , conclut le SNI sur base d\u2019 une enqu\u00eate men\u00e9e aupr\u00e8s de 118 petits commer\u00e7ants qui exploitent tant un magasin physique qu\u2019un magasin en ligne.<\/p>\n<h2>\n<br \/>\u00ab Ne ratez pas le train \u00bb<\/h2>\n<p>Ces derni\u00e8res ann\u00e9es, les petits commer\u00e7ants eux aussi misent sur l\u2019e-commerce : \u00ab De plus en plus de petits commer\u00e7ants disposent d\u2019un petit site internet bien construit qui permet d\u2019effectuer des achats et des commandes.\u00a0 Surtout les commerces de v\u00eatements, les magasins multim\u00e9dias, les boutiques de livres et de disques, les magasins de jouets, mais \u00e9galement de plus en plus de commerces d\u2019alimentation sautent dans le train digital \u00bb, affirme Christine Mattheeuws.<\/p>\n<p>Ceci est une tr\u00e8s bonne chose, selon le SNI qui estime que le succ\u00e8s des achats en ligne ne cannibalise pas le bon fonctionnement des magasins physiques et que\u00a0 l\u2019e-commerce ne cessera de gagner du terrain \u00e0 l\u2019avenir. \u00ab Nous incitons d\u00e8s lors les autres petits commer\u00e7ants \u00e0 ne pas rater le train.\u00a0 Un magasin physique et un magasin en ligne sont parfaitement compatibles \u00bb, conclut Christine Matteeuws.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Laure Jacobs<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab L\u2019online a le vent en poupe \u00bb Les achats en ligne de cadeaux de No\u00ebl connaissent \u00e9galement une mont\u00e9e significative, mais les magasins ne sont pas vides pour autant \u00bb, pr\u00e9cise Christine Mattheeuws, pr\u00e9sidente du SNI.\u00a0 \u00ab De nombreux consommateurs veulent pouvoir regarder\u00a0 les produits, les toucher et les comparer.\u00a0 Soit ils ne savent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les ventes en ligne \u00e9galement \u00e0 la hausse chez les petits commer\u00e7ants - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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