{"id":45727,"date":"2021-01-05T10:01:38","date_gmt":"2021-01-05T10:01:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/unilever-vend-bertolli-a-enrico-glasbest\/"},"modified":"2021-01-05T10:01:38","modified_gmt":"2021-01-05T10:01:38","slug":"unilever-vend-bertolli-a-enrico-glasbest","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/unilever-vend-bertolli-a-enrico-glasbest\/","title":{"rendered":"Unilever vend Bertolli \u00e0 Enrico-Glasbest"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Enrico-Glasbest<\/strong>\u00a0rach\u00e8te \u00e0 <strong>Unilever<\/strong> les activit\u00e9s europ\u00e9ennes de la marque\u00a0<strong>Bertolli<\/strong>\u00a0dans les sauces pour p\u00e2tes, le pesto et les mayonnaises. Le g\u00e9ant des produits de grande consommation avait d\u00e9j\u00e0 vendu l\u2019huile d\u2019olive et la margarine de la marque italienne.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Ambition<\/span><\/h2>\n<p><span style=\"background-color:white\">Le groupe n\u00e9erlandais Enrico-Glasbest est un producteur et fournisseur de sp\u00e9cialit\u00e9s m\u00e9diterran\u00e9ennes, de mayonnaises et de vinaigrettes. L\u2019acquisition devrait lui permettre de porter son chiffre d\u2019affaires de 30 millions d\u2019euros \u00e0 environ 50 millions d\u2019euros. \u00ab\u00a0La marque Bertolli s\u2019inscrit parfaitement dans la strat\u00e9gie et les ambitions d\u2019Enrico-Glasbest\u00a0: l\u2019entreprise a enregistr\u00e9 une forte croissance ces derni\u00e8res ann\u00e9es et est pr\u00eate \u00e0 faire un tel pas en avant\u00a0\u00bb, a d\u00e9clar\u00e9 son directeur g\u00e9n\u00e9ral Robin Heetkamp.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le nouveau propri\u00e9taire ne reprendra pas le personnel ou les sites de production d\u2019Unilever. Les produits Bertolli seront toujours fabriqu\u00e9s par les producteurs existants. Mais les deux parties ont convenu d\u2019une p\u00e9riode de transition de six mois pendant laquelle Unilever continuera \u00e0 assurer les ventes et les op\u00e9rations de Bertolli.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Bertolli est une authentique marque italienne. Elle a \u00e9t\u00e9 cr\u00e9\u00e9e en 1865 par Francesco et Caterina Bertolli, qui ont ouvert cette ann\u00e9e-l\u00e0 une \u00e9picerie fine \u00e0 Lucques, en Toscane. Ils y vendaient des produits r\u00e9gionaux comme de l\u2019huile d\u2019olive, du vin et du fromage.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enrico-Glasbest\u00a0rach\u00e8te \u00e0 Unilever les activit\u00e9s europ\u00e9ennes de la marque\u00a0Bertolli\u00a0dans les sauces pour p\u00e2tes, le pesto et les mayonnaises. Le g\u00e9ant des produits de grande consommation avait d\u00e9j\u00e0 vendu l\u2019huile d\u2019olive et la margarine de la marque italienne. \u00a0 Ambition Le groupe n\u00e9erlandais Enrico-Glasbest est un producteur et fournisseur de sp\u00e9cialit\u00e9s m\u00e9diterran\u00e9ennes, de mayonnaises et de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-45727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilever vend Bertolli \u00e0 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