{"id":45811,"date":"2021-01-08T12:15:00","date_gmt":"2021-01-08T12:15:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/jef-colruyt-il-faut-raccourcir-et-durabiliser-la-chaine-2\/"},"modified":"2021-01-08T12:15:00","modified_gmt":"2021-01-08T12:15:00","slug":"jef-colruyt-il-faut-raccourcir-et-durabiliser-la-chaine-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/jef-colruyt-il-faut-raccourcir-et-durabiliser-la-chaine-2\/","title":{"rendered":"Jef Colruyt : \u00ab Il faut raccourcir et durabiliser la cha\u00eene \u00bb"},"content":{"rendered":"

Alors qu\u2019il a surtout commenc\u00e9 \u00e0 travailler sur la durabilit\u00e9 afin de r\u00e9duire les co\u00fbts, le Groupe Colruyt<\/strong>\u00a0d\u00e9ploie aujourd\u2019hui 150 projets dans ce domaine. Aujourd\u2019hui, son CEO Jef Colruyt entrevoit notamment un potentiel consid\u00e9rable dans les cha\u00eenes de distribution locales, la conversion de l\u2019\u00e9nergie \u00e9olienne en hydrog\u00e8ne et le plastique recycl\u00e9.<\/span><\/p>\n

<\/p>\n

\u00a0<\/p>\n

Douze chantiers, quatre th\u00e8mes<\/span><\/h2>\n

Selon le groupe de supermarch\u00e9s Colruyt, une mentalit\u00e9 de discounter et la durabilit\u00e9 peuvent parfaitement aller de pair. Et si le retailer esp\u00e9rait d\u00e9j\u00e0 pouvoir faire baisser les prix en \u00e9conomisant l\u2019\u00e9lectricit\u00e9 dans les ann\u00e9es\u00a060, c\u2019est dans les ann\u00e9es\u00a090 que la durabilit\u00e9 a r\u00e9ellement \u00e9t\u00e9 int\u00e9gr\u00e9e\u00a0\u00e0 l\u2019ADN du groupe<\/a>. C\u2019est ce qu\u2019a d\u00e9clar\u00e9 son CEO Jef Colruyt dans une interview \u00e0 Trends.<\/span><\/p>\n

Aujourd\u2019hui, le groupe travaille sur quelque 150 projets diff\u00e9rents, de l\u2019\u00e9nergie \u00e9olienne aux chariots frigorifiques \u00e0 glace liquide. En interne, ces projets sont subdivis\u00e9s en \u00ab\u00a0douze chantiers\u00a0\u00bb, sur la base des 17 objectifs de durabilit\u00e9 des Nations unies. Mais pour les consommateurs, ils sont regroup\u00e9s en quatre th\u00e8mes\u00a0: sant\u00e9, vivre ensemble, bien-\u00eatre des animaux et environnement s\u2019av\u00e8rent en effet \u00eatre les priorit\u00e9s des clients.<\/span><\/p>\n

\u00c0 une \u00e9poque o\u00f9 de nombreuses multinationales promettent aujourd\u2019hui la neutralit\u00e9 climatique \u00e0 court terme \u2013 voire une contribution positive au climat \u2013, Jef Colruyt se montre un peu plus nuanc\u00e9. Les \u00e9missions sont in\u00e9vitables, et il faut donc les compenser. L\u2019enseigne belge \u00e9met aujourd\u2019hui environ 100 000 tonnes de CO2 par an, reconna\u00eet-il. Mais ces \u00e9missions baissent chaque ann\u00e9e, de 17 tonnes de CO2 par million d\u2019euros de chiffre d\u2019affaires en 2008 \u00e0 12 tonnes d\u2019\u00e9quivalent CO2 en 2019. Et l\u2019objectif est de poursuivre sur cette voie\u00a0: \u00ab\u00a0Nous allons encore r\u00e9duire nos \u00e9missions de 28% en 2020. Nous cherchons constamment \u00e0 faire mieux.\u00a0\u00bb<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Cha\u00eene de valeur trop longue<\/span><\/h2>\n

O\u00f9 r\u00e9sident encore ces marges d\u2019am\u00e9lioration ? Jef Colruyt croit notamment en l\u2019analyse des donn\u00e9es \u2013 par exemple sur la consommation d\u2019eau \u2013, en une fili\u00e8re agricole \u00ab\u00a0qui pourrait quand m\u00eame \u00eatre plus courte\u00a0\u00bb en s\u2019adressant directement \u00e0 l\u2019agriculteur, et dans les possibilit\u00e9s de stockage de l\u2019\u00e9nergie \u00e9olienne, notamment sous la forme d\u2019hydrog\u00e8ne. \u00ab\u00a0Je pense que tout le monde en est conscient\u00a0: la fili\u00e8re agricole \u201cdu champ \u00e0 l\u2019assiette\u201d est tr\u00e8s longue. Pour certains produits, nous devons trouver des alternatives\u00a0\u00bb, explique le CEO, d\u00e9fendant ainsi sa d\u00e9cision d\u2019acqu\u00e9rir lui-m\u00eame des terres agricoles<\/a>.<\/span><\/p>\n

L\u2019agriculture verticale commence \u00e9galement \u00e0 porter ses fruits\u00a0: les herbes cultiv\u00e9es en int\u00e9rieur<\/a>\u00a0que vend\u00a0Bio-Planet<\/strong>\u00a0ont un \u00ab\u00a0\u00e9norme impact\u00a0\u00bb en termes de superficie et r\u00e9coltent leurs premiers succ\u00e8s. Jef Colruyt voit \u00e9galement davantage de canaux de distribution locaux appara\u00eetre \u00e0 terme, notamment par le biais de l\u2019e-commerce\u00a0: \u00ab\u00a0Vous saurez par exemple quels produits sont disponibles dans un rayon de 15 kilom\u00e8tres.\u00a0\u00bb<\/span><\/p>\n

Le Groupe Colruyt a \u00e9galement d\u00e9cid\u00e9 d’investir 700 millions d\u2019euros dans cinq nouveaux centres de tri et quatre usines de recyclage du plastique avec\u00a0Fost Plus<\/strong>. Le retailer esp\u00e8re trouver ainsi de nouveaux d\u00e9bouch\u00e9s pour le plastique recyclable, d\u2019autant que les consommateurs veulent \u00e0 nouveau plus d\u2019emballages depuis la pand\u00e9mie. La crise sanitaire n\u2019a donc pas modifi\u00e9 les priorit\u00e9s, mais au contraire rappel\u00e9 la n\u00e9cessit\u00e9 de collaborer et de d\u00e9velopper des innovations durables. Jef Colruyt esp\u00e8re d’ailleurs continuer \u00e0 \u00e9tendre ses \u00ab\u00a0r\u00e9seaux de personnes bien intentionn\u00e9es autour de th\u00e8mes comme les mati\u00e8res premi\u00e8res et la biodiversit\u00e9\u00a0\u00bb. \u00ab\u00a0Trouvons des moyens de faire autrement\u00a0\u00bb, conclut-il.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Alors qu\u2019il a surtout commenc\u00e9 \u00e0 travailler sur la durabilit\u00e9 afin de r\u00e9duire les co\u00fbts, le Groupe Colruyt\u00a0d\u00e9ploie aujourd\u2019hui 150 projets dans ce domaine. Aujourd\u2019hui, son CEO Jef Colruyt entrevoit notamment un potentiel consid\u00e9rable dans les cha\u00eenes de distribution locales, la conversion de l\u2019\u00e9nergie \u00e9olienne en hydrog\u00e8ne et le plastique recycl\u00e9. \u00a0 Douze chantiers, quatre […]<\/p>\n","protected":false},"author":1,"featured_media":45808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-45811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nJef Colruyt : \u00ab Il faut raccourcir et durabiliser la cha\u00eene \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Alors qu\u2019il a surtout commenc\u00e9 \u00e0 travailler sur 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