{"id":4590,"date":"2013-12-12T09:57:08","date_gmt":"2013-12-12T09:57:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\/"},"modified":"2013-12-12T09:57:08","modified_gmt":"2013-12-12T09:57:08","slug":"sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\/","title":{"rendered":"Sport Chek se lance dans le y-commerce : des publicit\u00e9s \u2018shoppable\u2019sur YouTube"},"content":{"rendered":"<h2>\u00ab Leader mondial de la digitalisation \u00bb<\/h2>\n<p><a target=\"_blank\" href=\"http:\/\/www.youtube.com\/watch?v=H9IdHd2FnlA\" rel=\"noopener\">Les deux vid\u00e9os sont diffus\u00e9es sur YouTube<\/a> et font partie d\u2019une nouvelle strat\u00e9gie du propri\u00e9taire Google visant \u00e0 attirer davantage d\u2019annonceurs sur le site de vid\u00e9os. \u00ab Ce concept rec\u00e8le un \u00e9norme potentiel pour les commer\u00e7ants \u00bb,\u00a0 affirme Rafe Petkovic, directeur retail de Google Canada dans le journal canadien The Globe and Mail. \u00ab G\u00e9n\u00e9ralement les retailers inspirent les consommateurs via des publicit\u00e9s t\u00e9l\u00e9vis\u00e9es, mais celles-ci ne sont pas en lien direct avec le point de vente. \u00bb<\/p>\n<p>Le syst\u00e8me est simple : les diff\u00e9rents articles que portent les athl\u00e8tes dans la vid\u00e9o s\u2019affichent sous forme de petites ic\u00f4nes \u00e0 droite de l\u2019\u00e9cran. En cliquant dessus l\u2019internaute est imm\u00e9diatement reli\u00e9 au webshop o\u00f9 il pourra effectuer son achat. Les publicit\u00e9s vid\u00e9o sont diffus\u00e9es en pre-roll,\u00a0 c\u2019est-\u00e0-dire que l\u2019internaute devra n\u00e9cessairement visionner l\u2019int\u00e9gralit\u00e9 du spot avant d\u2019acc\u00e9der \u00e0 la vid\u00e9o qu\u2019il souhaite consulter sur YouTube.<\/p>\n<p>Cette collaboration avec Google cadre parfaitement dans les ambitions de Sport Chek : \u00ab Nous souhaitons nous profiler comme leader mondial de la digitalisation du retail \u00bb, explique le directeur du marketing Duncan Fulton. Pour ce faire l\u2019entreprise a d\u00e9j\u00e0 consacr\u00e9 20% de son budget publicitaire aux\u00a0 m\u00e9dias digitaux. D\u00e9but de l\u2019ann\u00e9e prochaine la cha\u00eene de sport mettra son folder papier hors circulation durant une semaine, afin de se focaliser enti\u00e8rement sur la publicit\u00e9 digitale.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab Leader mondial de la digitalisation \u00bb Les deux vid\u00e9os sont diffus\u00e9es sur YouTube et font partie d\u2019une nouvelle strat\u00e9gie du propri\u00e9taire Google visant \u00e0 attirer davantage d\u2019annonceurs sur le site de vid\u00e9os. \u00ab Ce concept rec\u00e8le un \u00e9norme potentiel pour les commer\u00e7ants \u00bb,\u00a0 affirme Rafe Petkovic, directeur retail de Google Canada dans le journal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sport Chek se lance dans le y-commerce : des publicit\u00e9s \u2018shoppable\u2019sur YouTube - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sport Chek se lance dans le y-commerce : des publicit\u00e9s \u2018shoppable\u2019sur YouTube - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"\u00ab Leader mondial de la digitalisation \u00bb Les deux vid\u00e9os sont diffus\u00e9es sur YouTube et font partie d\u2019une nouvelle strat\u00e9gie du propri\u00e9taire Google visant \u00e0 attirer davantage d\u2019annonceurs sur le site de vid\u00e9os. \u00ab Ce concept rec\u00e8le un \u00e9norme potentiel pour les commer\u00e7ants \u00bb,\u00a0 affirme Rafe Petkovic, directeur retail de Google Canada dans le journal [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-12T09:57:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png?fit=281%2C147&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"281\" \/>\n\t<meta property=\"og:image:height\" content=\"147\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Sport Chek se lance dans le y-commerce : des publicit\u00e9s \u2018shoppable\u2019sur YouTube\",\"datePublished\":\"2013-12-12T09:57:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\\\/\"},\"wordCount\":274,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"articleSection\":[\"m-Tail\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2013\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\\\/\",\"name\":\"Sport Chek se lance dans le y-commerce : des publicit\u00e9s \u2018shoppable\u2019sur YouTube - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"datePublished\":\"2013-12-12T09:57:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"width\":281,\"height\":147},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sport Chek se lance dans le y-commerce : des publicit\u00e9s \u2018shoppable\u2019sur YouTube\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\",\"name\":\"dev@grandiz.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"caption\":\"dev@grandiz.com\"},\"sameAs\":[\"http:\\\/\\\/preprod.retaildetail.be\"],\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/devgrandiz-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sport Chek se lance dans le y-commerce : des publicit\u00e9s \u2018shoppable\u2019sur YouTube - RetailDetail BE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\/","og_locale":"fr_FR","og_type":"article","og_title":"Sport Chek se lance dans le y-commerce : des publicit\u00e9s \u2018shoppable\u2019sur YouTube - RetailDetail BE","og_description":"\u00ab Leader mondial de la digitalisation \u00bb Les deux vid\u00e9os sont diffus\u00e9es sur YouTube et font partie d\u2019une nouvelle strat\u00e9gie du propri\u00e9taire Google visant \u00e0 attirer davantage d\u2019annonceurs sur le site de vid\u00e9os. \u00ab Ce concept rec\u00e8le un \u00e9norme potentiel pour les commer\u00e7ants \u00bb,\u00a0 affirme Rafe Petkovic, directeur retail de Google Canada dans le journal [&hellip;]","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\/","og_site_name":"RetailDetail BE","article_published_time":"2013-12-12T09:57:08+00:00","og_image":[{"width":281,"height":147,"url":"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png?fit=281%2C147&quality=100&strip=all&ssl=1","type":"image\/png"}],"author":"dev@grandiz.com","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"dev@grandiz.com","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\/"},"author":{"name":"dev@grandiz.com","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9"},"headline":"Sport Chek se lance dans le y-commerce : des publicit\u00e9s \u2018shoppable\u2019sur YouTube","datePublished":"2013-12-12T09:57:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\/"},"wordCount":274,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","articleSection":["m-Tail"],"inLanguage":"fr-FR","copyrightYear":"2013","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\/","name":"Sport Chek se lance dans le y-commerce : des publicit\u00e9s \u2018shoppable\u2019sur YouTube - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","datePublished":"2013-12-12T09:57:08+00:00","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","width":281,"height":147},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/sport-chek-se-lance-dans-le-y-commerce-des-publicites-shoppablesur-youtube\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Sport Chek se lance dans le y-commerce : des publicit\u00e9s \u2018shoppable\u2019sur YouTube"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9","name":"dev@grandiz.com","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","caption":"dev@grandiz.com"},"sameAs":["http:\/\/preprod.retaildetail.be"],"url":"https:\/\/www.retaildetail.be\/fr\/author\/devgrandiz-com\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/4590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=4590"}],"version-history":[{"count":0,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/4590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/84"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=4590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=4590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=4590"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=4590"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=4590"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=4590"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=4590"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=4590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}